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The Impact Podcast: Social Media Marketing for Small Business Owners
The Impact Podcast: Social Media Marketing for Small Business Owners episodes
- #62. Leaving Utah + Learning More Lessons About Abundance
It's official: we're moving! After being a Utahn since the day I was born, in just a week from the time of recording, I'll be an Idahoan! And while I never in a million years could have imagined myself moving to Idaho, we can't wait to call a new space home. Sharing all about the move and some big, beautiful lessons about abundance and holding the faith even when things don't feel like they're going to plan.
Because mindset as an entrepreneur is a huge part of the game you're playing every day. Sometimes we are in "receiving" and other times we are in "waiting" or even "fixing," but if you hold the faith? Trust that everything you're working toward is coming your way.
Episode Links:
📲 Follow Brynn on Instagram
⭐️ FREE Content Creation Meditation ⭐️
❤️🔥 Inquire about Private Coaching!
MONEY MINDSET CLASS! ~Rewritten~
Book Recommendation: Love Money, Money Loves You
20 min - #61. You Don't Have to Go Viral
Look. I know big numbers on social media are fun. It is the biggest dopamine hit EVER when my clients' posts get hundreds of thousands of views and thousands of likes. It just fills this inner need for validation that feels so good because everyone else can see your success. But... where did this success come from? The Instagram gods? Some unknown algorithm hack? After 10 years in the social media marketing space, I'm here to say: "Who knows?" Depending on your industry, niche, messaging, visuals, etc, there could be a million reasons why a post does or does not take off and go viral.
But here's the thing you need to know: you don't have to go viral to find success in online business. It's not even in any of the steps I ever teach my clients in private coaching, and I have had multiple clients hit incredible income goals while simply posting 3-5 reels a week on their feed that get under 1,000 views. And they're just fine.
So, without being a negative Nancy and bad mouthing virality (because it really is awesome and it really can provide great things for your business), I'm going to take a few minutes today to hopefully remove the mirage that oftentimes accompanies the desire to go viral. Because if you do? It's not going to solve all your problems. In fact, it may bring a few with it.
Let's dive in.
And don't forget! Follow the podcast, give it a 5-star rating, and leave a review! It means the world to me!! xx
Episode Links:
📲 Follow Brynn on Instagram
⭐️ FREE Content Creation Meditation ⭐️
❤️🔥 Inquire about Private Coaching!
23 min - #60. The Money Mindset Tweak I'm Using Right Now
Sometimes the biggest shifts come from the smallest tweaks. In this episode, I’m sharing a simple tip that I’ve been using lately that’s genuinely sped up the whole "receiving" process for me! It’s not some big, dramatic ritual, either.
If you’ve ever found yourself stuck in a state of lack, this is your gentle nudge back into trust, alignment, and receiving energy. Let’s get into it.
Episode Links:
📲 Follow Brynn on Instagram
⭐️ FREE Content Creation Meditation ⭐️
❤️🔥 Inquire about Private Coaching!
💸 MONEY MINDSET CLASS! ~Rewritten~
📕 Book Recommendation: Love Money, Money Loves You
39 min - #59. What YOU can learn from my "failed" product business
RIP to the crystal + jewelry shop I ran for a few years.... because it has been put on temporary (or maybe not so temporary) pause. Why? It wasn't contributing to my income OR my energy. And I also got pregnant.😂 So baby, it had to go! And it's been really nice to just focus on my two other income streams with Social Media Management and Business Coaching. Go where the money is, and go where the FUN is. Because if those 2 things aren't happening, then what's the point??
Thank you so much for listening today!! Please leave a rate and review and I'll see you in the next ep. xx
Episode Links:
⭐️ FREE Content Creation Meditation ⭐️
Join the IMPACT Facebook Group
Inquire about Social Media Management
Inquire about Private Business Coaching
Follow Brynn on Instagram
29 min - #58. Marketing 101: The Halo Effect
Ready to start a new series all about timeless marketing principles that will apply to every social media platform and every marketing strategy? I thought so! Think of this new series called Marketing 101 as your podcast 'degree' in marketing. These concepts I'll be teaching about in this series will support you as you learn marketing at its core - using human psychology to sell.
The first marketing concept we'll learn about in today's episode is the 'Halo Effect.'
The Halo Effect refers to the phenomenon where a positive overall impression of a brand or product influences how consumers perceive its other characteristics or related products. A positive experience with one aspect of a brand can lead to a positive bias towards other aspects, even if they haven't been directly experienced.
This is why your visuals, IG aesthetic, and introductory products matter so, so much. Let's dive in and learn how you can apply the Halo Effect to your online business.
Leave a rate and review, share the podcast with a friend, and check out the links from todays episode, below!
Episode Links:
📲 Follow Brynn on Instagram
⭐️ FREE Content Creation Meditation ⭐️
❤️🔥 Inquire about Private Coaching!
💻 Check out my website for offerings!
26 min - #57. Finding Your Signature Style: Uplevel Your Wardrobe with Confidence
In this episode, we’re diving into how to reconnect with or create your signature style by investing in elevated, high-quality wardrobe staples that feel like you. Because postpartum has me looking for a glow up!!
So, if you also feel like you've been stuck in a cycle of fast fashion, impulse buys, or just throwing on whatever is comfortable for that day, this is your invitation to get a little more intentional.
Episode Links:
📲 Follow Brynn on Instagram
⭐️ FREE Content Creation Meditation ⭐️
💻 Check out my website for offerings!
📖 PUT TOGETHER BOOK by Priscila Smith
👡 Connect with Priscila Smith on Styling
40 min - #56. What I Didn't Expect About Becoming a Mom
In this episode, I’m reflecting on my first year of motherhood and answering a listener question: What’s one thing you didn’t expect, good or bad? To all the mom's and mom's-to-be out there, you're stronger and more resilient than you realize. Sending all the love.
Episode Links:
Follow Brynn on Instagram
⭐️ FREE Content Creation Meditation ⭐️
Check out my website for offerings!
22 min - #55. Messaging + Motherhood with Copywriter Riley Hooven
In this episode, I’m joined by copywriter and messaging expert Riley Hooven for a candid convo on finding your voice in your copy, keeping it real as a mom in business, and how her faith is woven into her content! Whether you're reworking your website copy or trying to post something meaningful in the limited time you've got to work with a little one, this episode is for you.
Episode Links:
Follow Riley on Instagram @studioipsum.co
Brand Designer Mentioned: @nuanceco
Christian + Business Membership: Sanctified Society
📕 Book Recommendation: Building a Story Brand
📕 Book Recommendation: Marketing to Mind States
Follow Brynn on Instagram
FREE Content Creation Meditation
Join the IMPACT Facebook Group
Inquire about Social Media Management
Inquire about Private Business Coaching
35 min - #54. No Clients? No Problem. 4 Strategies to Shift the Momentum
If you’ve ever felt that uncomfortable lull between bookings or heard crickets after launching an offer, this episode is for you. I’m sharing 4 super practical, organic ways to fill your books without feeling salesy, spammy, or desperate. These are strategies I’ve used myself and with clients, and they work.
If you’re in a dry season, I just want to remind you that you’re not doing anything wrong. It’s part of business. But you can shift the energy and momentum with some smart, simple moves. If today’s episode gave you a fresh idea to try, DM me on Instagram and let me know what you're going to implement first. Check the show notes or reach out if you’d like more support with all this, and let’s get you back in business flow.
Episode Links:
Follow Brynn on Instagram
FREE Content Creation Meditation
Join the IMPACT Facebook Group
Inquire about Social Media Management
Inquire about Private Business Coaching
20 min - #53. Simple But Smart: Instagram Growth Hacks for Women Building Their Brand
Wondering how to grow your social media without spending hours online? In this episode, I’m answering a question from an anonymous Q&A and sharing 8 of my favorite organic growth hacks that are actually doable for busy women in business. From batching content and boosting engagement to using Stories with strategy, these simple tips will help you create with confidence and connect with your audience in a meaningful way. If you’re ready to grow without burning out, this one’s for you.
Episode Links:
Follow Brynn on Instagram
⭐️ FREE Content Creation Meditation ⭐️
Join the IMPACT Facebook Group
Inquire about Social Media Management
Inquire about Private Business Coaching
31 min
About The Impact Podcast: Social Media Marketing for Small Business Owners
From the publisher's feed
Welcome to The Impact Podcast, the show for women-led small business owners ready to thrive online. Each episode is filled with relatable stories, practical tips, and sustainable strategies to help…
you grow your social media presence with confidence and authenticity. Whether you're building your brand or refining your strategy, The Impact Podcast is here to help you create meaningful connections and make a lasting impact.