How do you find the value proposition of your nonprofit organization?
How can nonprofits double down on understanding what matters to their donor?
What’s the hidden treasure buried inside every nonprofit?
What unique & connective element can you add to your next nonprofit event?All this gets answered and more in today’s interview with Tim Kachuriak.
Tim is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity.
A nonprofit thought leader, Kachuriak is the author of the book Optimize Your Fundraising, lead researcher and co-author of the Online Fundraising Scorecard, Why Should I Give to You? (The Nonprofit Value Proposition Index Study), and The Midlevel Donor Crisis. Kachuriak has trained organizations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences.
[0:24] - How Joey was introduced to Tim
[2:17] - Introduction of Tim’s Work & Life
[5:56] - What are Tim’s morning & nightly routines?
[7:02] - The “Real Man of Fundraising” picture explained*
[7:42] - What is “Connected TV”?
[9:28] - Who is this podcast for?
[11:42] - How can Tim’s expertise help the listener? What is his obsession?
[14:38] - How important is selflessness in the nonprofit world?
[16:53] - As a donor, what’s the best follow-up Tim received from a nonprofit?
[19:47] - How can nonprofits double down on understanding what matters to their donors?
[23:21] - Restricted vs. Unrestricted donating: How do you find a balance for donors?
[24:49] - What’s the best value proposition Tim’s ever seen?
[28:02] - 4 Key Dimensions of a Value Proposition
[29:26] - Thought Exercise: How do you find the value proposition of your NPO?
[34:30] - What makes a good board for an NPO?
[36:31] - Are Facebook ads still a good method for acquiring donors?
[39:33] - What’s the hidden treasure buried inside every nonprofit?
[45:54] - What’s the most unique & connective thing Tim’s seen at a nonprofit event?
[47:43] - What’s the best storytelling video Tim’s ever seen? Thai-based Insurance Commercial
[49:15] - Rapid fire: Impressions on different social platforms
[50:56] - What accomplishment is Tim most proud of at this moment?
[58:04] - Reflections on Entrepreneurship
[1:00:28] - Closing thoughts
Value Proposition Discovery Process (blog)
NextAfter's Published Experiments Research Library
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