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I'm super excited to share this episode with you.

I had the pleasure of interviewing Jon MacDonald, the Founder & President of The Good. The Good helps brands understand the clicks and movements of their website visitors, and use that data to convert more existing visitors into buyers.

This is the first episode of my podcast where I switched to it being more conversational vs. more traditional Q&A.

Jon and I cover a lot of interesting topics in this episode:

• The importance and process of content creation and distribution
• How the opportunity came up for Jon to teach a course for/with Shopify
• Landing clients such as Nike + other massive brands (Adobe, Xerox, Verizon, etc)
• Customer Experience Optimization 
• And so much more!

You can follow Jon on Twitter here: https://twitter.com/jonmacdonald