Today's guest is Bret Greenstein, SVP and Global Head of AI at Cognizant, one of the top 5 largest tech consulting companies globally, with 2019 revenue at nearly $17B. Bret shares with us today the importance of educating our buyers. What does it look like to interact with a client who has an idea of an AI project, inform their idea of what AI is, and help refine and define the problem to solve it. It is often not the case where a client will immediately have a robust understanding of what they need to do, or they will come in with a granularly very tight and coherent idea of where AI can drive value in their business. Bret goes into tactfully bringing education into the sales and delivery process to add more value to clients. Do you want more keys to success in your own AI consulting career? Register for our new webinar, free for a limited time only, "How to Start and Grow an AI Consulting Company" at: emerj.com/st1