In this gripping episode of the UK Flooring podcast, we delve into the robust world of flooring solutions with Ultrafloor, featuring insights from Lizzie Elston, Managing Director, and Rebecca Talbot, Head of Marketing. Recorded in the vibrant setting of Cockerill & Co.'s boardroom, this discussion explores the evolution of Ultrafloor under challenging circumstances, the passion behind the brand, and the strategic shifts towards modernization and customer engagement that are setting new industry standards.

Episode Highlights:

• Lizzie's Journey: From sales to leadership, Lizzie shares her 10-year journey at Instarmac, revealing her deep-rooted connection to the family business and her ascent to the role of managing director.
• Rebecca's Marketing Mastery: With a background steeped in construction, Rebecca discusses the importance of brand personality in a competitive market, her marketing strategies, and the evolution of Ultrafloor's customer-centric approach.
• Challenges and Triumphs: Both guests open up about the hardships faced when a key product underperformed, illustrating their commitment to transparency and customer service during crisis management.
• Vision for the Future: The conversation also covers the exciting new ventures and innovations at Ultrafloor, including the introduction of new adhesive products and the sophisticated manufacturing capabilities that promise to revolutionize the industry.

Listen to This Episode If You Are:

• Interested in the intersection of family business dynamics and professional growth.
• Curious about overcoming business challenges through innovation and customer relationships.
• Keen on insights from leading women in a traditionally male-dominated industry.

Stay tuned for an insightful journey through the highs and lows of building a renowned flooring brand with the formidable duo at Ultrafloor.

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