The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Marketing is one of the most important things a business can do. Not only does it build brand awareness but it can also increase sales, grow businesses and engage customers. Joining Bulelani this week is Medina Harverye, Founder and Managing Director of Dandelion Breeze; Zizo Tshwete – Projects & PR Executive at Dandelion Breeze, she is also a media personality and radio host... plus Lebogang Mokubela - CEO and Founder of the Lemok Group, a township-based digital agency, and winner of the Standard Bank Tshwane Business Awards 2016 Young Entrepreneur of the Year award. www.cliffcentral.com