In this episode Dr. Linda Michaels, Chair and Co-Founder of the Psychotherapy Action Network (PsiAn) discusses grassroots efforts to provide public information and advocacy for therapies of depth, insight and relationship. She discusses the role of marketing as a major source of information to the public about treatment options for mental health. Further she emphasizes that psychoanalysts and psychodynamically-oriented clinicians should advocate and educate the public, particularly while there are significant strategic interests in among tech apps, investors and insurance companies in shaping the marketplace for consumers.