The story behind Baileys, the blockbuster booze brand, is unexpectedly lo-fi. It was invented not in Ireland but in London’s Soho, with ingredients purchased on impulse from a corner shop. David Gluckman was one of the creative team who, by mixing whiskey and cream, unwittingly spawned a new sub-category of drinks - Irish chocolate cream liqueurs - which went on to sell billions of bottles. In this interview, he tells Olly Mann how a disparaging focus group, some drinking policemen and a Jewish restaurant all played their surprising part in alcohol history. David’s book, 'That Shit Will Never Sell', is available now at thatshitwillneversell.com, and includes the stories behind countless other drinks brands he's had a hand in, including Smirnoff Black Label, Tanqueray 10, Sheridans, and Purdeys. The booze theme continues in this week’s Zeitgeist, recorded at the Craft Beer Rising festival in London’s East End. Therein, Ollie Peart predicts the hipster trends about to go global: barrel-aged beer such as Adnams’ Both Barrels, and sour beer like Wild Beer Co’s Breakfast of Champignons. Meanwhile, Olly gets his lips around an Island Records Session IPA and attempts to name a new gin-and-tonic infused craft beer, with mixed success. This week’s Zeitgeist is sponsored by our friends at Beer52.com. For just £8, Modern Mann listeners can trial their excellent curated craft beer delivery subscription service. To get your first box of eight craft beers delivered right now, for just £8, visit beer52.com/mann. In this week’s Foxhole, Alix Fox has advice for a listener whose partner wants to put the slap into slap and tickle. Plus, there’s an update from Dry Delilah, and news of an injectable contraceptive for men. The Foxhole is sponsored by our friends at MyCondom.com - remember to use the code ‘FOXHOLE’ at Checkout to get an astonishing 15% off. Finally, music this week comes from British punk/grime/metal infusion The One Hundred, and their track Dark Matters. If you’ve got any feedback for the show, if you’d like to buy us a beer, or send a question of sex through to The Foxhole, just visit our website, MODERNMANN.CO.UK. And, if you’d like to be considered as a Mannbasador, do leave us a review at itunes.com/mann. See You Next Tuesday! Presenter: Olly Mann. Contributors: Ollie Peart, Alix Fox. Producer: Matt Hill. Theme Music: 'Skies Over Cairo' by Django Django. Graphic Design: Jenny Mann Design. Copyright: Olly Mann / Rethink Audio 2017.

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