Luigi Carraro, the International Padel Federation president, and Antonino Labate, Director of Strategy, Business Development and Operations at CUPRA, talk about padel and its way to the Olympics. At The Impulse, the CUPRA Tribe podcast.

CUPRA driver and ambassador Mattias Ekström and Head of Technical Development at CUPRA Racing, Xavi Serra, discuss the Extreme E Racing Series right before its second stage in Lac Rose, Senegal, emphasizing on the shared values between this innovative competition and CUPRA: Electric mobility, gender balance and sustainability.

Inspired by the elements of nature, the CUPRA team has designed a unique sound for the CUPRA Born, the brand’s first 100% electric car. We exclusively reveal this sound and its creation process in the first episode of ‘The Impulse’, the new CUPRA podcast, with the collaboration of Antonino Labate, CUPRA Director of Strategy, Business Development & Operations; and Francesca Sangalli, Head of Colour & Trim Concept & Strategy.

Welcome to The Impulse, the CUPRA podcast. What will electric cars be like in the future? How is the sound of an electric vehicle designed? How do you create a brand from scratch? What role does digitization play? How are emotions extracted from design? This podcast seeks answers to these questions from the best experts, giving us an impulse for the future.