PRmoment Podcast

The “In Hindsight” Series: With The Academy’s co-founder Mitch Kaye


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The Academy co-founder Mitch Kaye is the first guest in our new In Hindsight series on the PRmoment Podcast.

In a new regular format of the PRmoment Podcast with Ben Smith we’ll be catching up with UK public relations leaders - and our guests will share their in hindsight secrets that they wish they'd known when they started their businesses!

Mitch co-founded The Academy with Dan Glover in 2014. Previously he was the founder and CEO of Mischief. 

The Academy is a consumer PR shop in London. It has a fee income of £6m, 55 employees and clients include Amazon, Morrisons and Disney.

Have you ever made a decision you later regretted, all because you let your ego get the better of you? That's what happened to our guest, Mitch Kay, founder of The Academy, early in his 25-year public relations career. Join us as Mitch candidly shares his hindsight lessons on controlling ego, making impactful decisions, and the importance of timing in both career and life.

We also dive into the topic of achieving impact and avoiding complacency in your career.

If you haven’t taken a look already - do check out the Creative Moment Awards website, the final entry deadline is on Friday 30th June 2023

And thanks so much to the PRmoment Podcast sponsors of the PRCA.

Here’s a summary of what Mitch and PRmoment founder Ben Smith discussed:

1.30 mins Mitch reveals that he’s been working for 25 years!

3 mins Mitch tells us his first insight lesson: Ego

“When I look back over the past 25 years some of my worst decisions have been ego lead.”

“It’s a miserable experience when your ego is out of control and you fall badly.”

7 mins What are the warning signs that your ego is getting out of control?

11 mins Mitch talks us through his 2nd in hindsight lesson: Impact.

“Being busy… managing an inbox - is rarely impactful.”

17 mins Mitch talks about the most useful training session he’s ever had: writing his obituary!

20 mins Mitch’s final in hindsight lesson: Timing.

“The importance that timing plays, in life and in careers.”

21 mins How showing loyalty in a time of change can accelerate your career.

“Leave a job when you’re doing brilliantly in that job.”

...more
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