The Inches: A Podcast About Sports Sponsorship

Some of us may have some flashbacks to March 2020 with the current run of postponements of games. Our sponsors are probably getting those same flashbacks.

With this, it is vital to make sure we are building trust and confidence with our partners no matter the status of attendance.

In this episode, we dive into an action plan to deal with game postponements.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Many times in sponsorship we get put into the position of being a one-person show. It's all on one to prospect, activate and close revenue.

But how can we make sure we are thriving despite not having a full team?

This week on The Inches we dive into some keys to making sure you crush it as a one-person team in partnerships.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Today sponsors need more than eyeballs, they need reactions and participation. This shift means we have to adjust the assets and campaigns we offer sponsors.

But how can we do so without adding an enormous amount of work to our team?

This week we dive into how you can easily add engaging assets to offer your sponsors today.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Sometimes we get that sponsor that spends a fixed amount year after year, never looking to spend more. I call it Partnership Plateau.

So how can you break above the plateau and get them to spend more?

This week Rich & I dive into how you can use context and creativity to up your sponsor's spend each season.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Sometimes the holidays are great times to sit back and reflect on our work in sponsorship. What better time than Thanksgiving to reflect on the things we are thankful for in the industry.

In this episode, we dive into the 3 things we are each thankful for in the sponsorship industry.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

As Rich always says, "Why did they rob the bank? It's where the money is." Sometimes we can look toward how much a category is spending on sports sponsorship to help plan our prospecting strategy.

But is that enough?

This week we dive into what other factors come into play when building a prospecting strategy around category spend in sponsorship.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Thunderbirds and Nick Lawson, Co-founder of SQWAD.

Many times in sports our off-season doesn't align with a sponsor's budgeting season, which leaves you scrambling to unlock more spend after the fact.

But what are some strategies to help you get their ear while you are still in season?

This week on The Inches we dive into some tactics and strategies to ensure that your sponsorship is a part of their budget strategy for the following year.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.

Nothing is better than a warm intro. And it's because as Rich mentions " We buy from who we like and trust".

But how can you build referrals into your prospecting strategy for sponsorship?

This week we dive into a few tips to make sure that referrals are a big part of your growth strategy.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.

In sports, we change teams. It's part of the carousel of the business. This means we jump from one geo-market to another to build relationships and sell.

So how can you get a headstart when you enter a new market in sponsorship?

This week we dive into the actionable steps to thrive when you switch cities and teams in sponsorship.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.

We all know how important relationships are in sales, but how can you make sure you are laying a foundation for each prospect you engage with?

In this episode, we dive into how to build long-term relationships with clients and how they can benefit you as you transition to new roles.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.