A word being used a lot today in advertising is evolve. How can we evolve our assets to meet our brand's demand and fan's attention?

This week on the Inches Rich dives into a case study with an AM radio station in Minnesota and we look at how you can evolve your assets easily to match the digital demand by brands & fans.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD

Awareness is a stat that we've lived off for a LONG time in sponsorship...but today that stat is not as strong as it used to be with our ability to track the activity on digital ads.

So should we totally get rid of it? No

Rich and I dive into the best times to use the stat and how you can evolve your sponsorship packages to reach your sponsor's goals with the stat.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD

In arena activations are great, but as we know we have opportunities outside of our home games to fill like road games and events.

This week Rich and I dive into the top 3 digital activations you can implement to drive value, engagement, and engagement on non-home games.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD

Sometimes partners are looking for ways to drive your fans to their location other than couponing. So how do you accommodate this in your sponsorship packages?

This week Rich and I dive into some tactics and ideas other than couponing that you can add to your packages and achieve a similar result to couponing.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD

Sponsors are actively looking for ways to connect & engage with your fans digitally, but how can you know which ones will work well in closing sponsors and engaging your fans?

This week Rich dives into the top 3 digital activations that are sure to work on your gameday.


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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD

As we continue to look at segments, this week on The Inches we dive into a big one...Telecom.

In a crowded industry that claws for new sign-ups and switching, Rich and I look at the goals of this industry and how you can build assets in this space to drive revenue.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD

Fast Food is a huge category for us in sports as we reach their key demographic...families.

But how can we set them up for success in our arena? Rich and I dive into the important assets you have to help close a fast-food partner and drive customers to their stores.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD

On the road this week with a bonus episode...and it's a great one. We sat down with good friend Ron Patel, VP of sales and partnerships at New Mexico United. NMUTD is a team in its first season playing in the USL Championship league and they are having a spectacular year on & off the pitch.

Ron dives into how the team got started, their strategy around building the team around the New Mexico community, and how they use digital to drive partnerships.

Beer & sports go together like PB & J. Alcoholic beverages are a staple in sports sponsorship. But how can we ensure the assets we are implementing are helping their sales?

Rich & Nick dive into what matters for beer partners and some ideas to help you build packages for them.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD

Auto partners are one of the largest spenders in sponsorship. But how can we make sure we are keeping them happy and valuable to our fans with the assets we offer?

This week on The Inches we dive into how you can understand the needs of your auto partners, how their industry is shifting, and how you can build assets to help drive revenue for your team.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD