The Independent Minds

Mark Osbourne is the founder of Modern Revenue Strategies and author of the best-selling book Are Your Leads Killing Your Business.

In this episode of the Abeceder podcast The Independent Minds, Mark tells host Michael Millward, about his book Are Your Leads Killing Your Business.

Mark explains how businesses can create a lead pipeline full of potential customers who understand the value your business provides.

Mark explains how companies end up with lead pipe lines that are full of poor-quality leads and how this can be worse than having no leads at all.

They discuss the get-rich-quick solutions that only work for the provider, and how every business should focus on building a strategy and system that will create a high-quality lead pipeline.

This episode will equip you to build a high-quality lead pipeline.

More information about Mark Osbourne and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Seb Brantigan is a business optimisation expert, co-founder of marketing services company DBSS digital, and the author of Social Marketing Success.

International clients have referred to him as the Britpreneur.

In this episode of the Abeceder podcast The Independent Minds, Seb explains to host Michael Millward, how the principles of business optimisation, using technology and automation to reduced the wasted time, and increase revenue and profits can be applied to any business or not-for-profit situation.

They focus their discussion on how Seb has demonstrated this in his book Social Marketing Success.

Seb explains his four-stage process for successfully using social media as a marketing tool.

They cover a wide range of subjects including:

• The nature of the internet
• The different platforms
• Using data to fine tune marketing activities
• Understanding your customer
• How to build trust on line

More information about Seb Brantigan and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

At the time of recording Darryl Bates-Brownsword was the managing partner at Succession Plus UK. He is now Chief Growth Officer at Fabric, a consultancy that specialises in helping founders maximise the value of their business on exit.

In this episode of the Abeceder podcast The Independent Minds, Darryl explains to host Michael Millward how the role of an entrepreneur or business manager changes as their business changes and develops.

Darryl suggests that entrepreneurs need to look at their business in a way that more closely matches the priorities that a potential investor would have.

He discusses the different perspectives that different prospective types of investors have of a business.

Darryl describes the five aspects of looking at a business like a potential investor, and how the role of an entrepreneur changes as the business changes and develops.

Michael and Darryl also discuss the challenges that entrepreneurs face as they try to change their role as their business develops.

More information about Darryl Bates-Brownsword and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fmto connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Geoffrey Klein is the founder of Nine Dots Media and a lecturer at Wharton Business School.

In his book The Content Beast Geoffrey explains how businesses can create story-driven content to connect with the right customers.

In this episode of the Abeceder podcast The Independent Minds, Geoffrey discusses his approach to brand storytelling with host Michael Millward.

Michael and Geoffrey describe the origins of their respective brands and explain that the story of a brand is the first stage of explaining to a perspective customer what you do and the value you add.

Geoffrey explains the science of storytelling and the emotional connection a good story can create. This prompts Michael to compare his response to the characters in novels. You must care about the character, or the brand.

Geoffrey shares the secret to creating good brand stories, which he describes as the 11th Commandment.

More information about Geoffrey Klein and Michael Millward is available from abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit to create great marketing stories.

That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Telecommunications – Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

At the time of recording David Carter was the CEO of Entelechy Academy a company that identified the connections between the character of an individual and their performance at work. David is now leading another business.

David is a serial entrepreneur who has established and successfully exited several businesses.

In this episode of the Abeceder podcast The Independent Minds, David host Michael Millward about how when he was working in venture capital, his fascination with the way similar companies develop in difference ways developed.

Michael and David successfully define character, and how individuals develop their character and how this then influences how they work.

David explains the difference between soft skills and character and the close connections between they share.

Researching this relationship led David to build an assessment tool that helps individuals identify their individual character strengths and weaknesses.

More information about David Carter and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Pride in Leadership, a CIC is the UK’s community for LGBTQ+ leaders was co-founded by Claire Ebury and Matt Haworth.

Away from Pride in Leadership Claire is a DEI consultant at On the Level, and Matt is a director at Reason Digital.

In this episode of the Abeceder podcast The Independent Minds, Claire, Matt and host  Michael Millward explore the findings of research conducted by Pride in Leadership into how LGBTQ+ people experience career progression.

Work can be a safe place to be LGBTQ+, but the findings show that many LGBTQ+ people and people who managers believe are LGBTQ+ can be excluded from career development and promotion opportunities.

Michael expresses dismay about the number of LGBTQ+ people who do not feel supported by HR professionals.

The discussion investigates why this might be, with Michael explaining the challenges that HR professionals face when trying to support every minority.

Other aspects of the findings included in the conversation include

• The relationship between culture and policy
• The ‘Velvet Rut’
• Events outside the workplace that impact the workplace.

More information about Claire Ebury, Matt Haworth, Pride in Leadership and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Bogdan Rosu is the creator of the Shaman Warrior system of business leadership, and the author of Greatness & Mastery, 10 Martial Arts + Leadership Principles that give you the edge to Join the Top 0.01%.

In this episode of the Abeceder podcast The Independent Minds, Bogdan explains to host  Michael Millward the inspiration and experiences that provided the catalyst for the development of the Shaman Warrior system of business leadership.

We all have, says Bogdan, a Shaman and a Warrior inside us. Bogdan explains the difference between these two types of characteristics and how to apply them with a business mindset.

Their conversation includes a discussion of the relationship between vision and motivation.

Bogdan introduces the four elements of the Shaman Warrior and nine principles of the business mindset. He finishes with the ideal way to start your work day.

working out what the IT services industry was failing to deliver to customers enabled him

More information about Bogdan Rosu and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Jamie Marshall is a co-founder of Everonan always-on Leeds based on IT services provider.

In this episode of the Abeceder podcast The Independent Minds, Jamie explains to host  Michael Millward how working out what the IT services industry was failing to deliver to customers enabled him and his co-founders to reinvent Everon as a customer service first IT services provider.

Jamie explains what being a customer service first provider means.

He describes the changes that Everon needed to make to become a customer service first provider, including

· changing person specifications they use in recruitment,

· the way in which employees are trained,

· the processes used to deliver services to customers

Jamie is also open about the financial implications of being customer service first and the characteristics of the ideal clients he now hopes to work with.

More information about Jamie Marshall and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Diane Lurieis a Glasgow based brand strategy consultant. Diane focuses on coaching founders and leaders to find their true competitive edge, get the recognition they deserve, by helping them to uncover their authentic brand.

In this episode of the Abeceder podcast The Independent Minds, Diane discusses the seven principles of Brand Strategy with host Michael Millward.

Diane covers all seven principles of Brand Strategy and includes the importance connecting the personal values of the founders and leaders with the values of the brand.

Diane explains how a Brand Strategy is a like constructing a new house you need the correct building blocks.

During their conversation Diane and Michael discuss the Brand Strategy of Apple and the person who set the foundations for that strategy.

More information about Diane Lurie and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Fiona Hudson-Kelly has successfully built and exited several businesses and now invests her own money in start-up and scale-up businesses as an Angel Investor.

In this episode of the Abeceder podcast The Independent Minds, Fiona discusses her book Grow and Sell Your Start-Up with host Michael Millward.

Their discussion covers a wide range of questions that entrepreneurs on the lookout for investment will want to know the answers to.

Fiona explains what she looks for in a company that she is potentially going to invest in, the initial due diligence that she conducts, and the things entrepreneurs do that frustrate her.

More information about Fiona Hudson Kelly and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.