• Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.
• Scott Mackenzie, welcomes listeners and highlights the podcast's focus on industry innovations and trends.
• Scott expresses gratitude to listeners and introduces Martin Weber from SPARETECH, highlighting the company's advanced technology.
• Scott encourages listeners to connect with SPARETECH and Martin, describing the industry as an exciting roller coaster.

• Scott urges listeners to start their own podcast in 2026, emphasizing its strategic value and return on investment (ROI).
• The podcast is seen as a way to build subject matter expertise and humanize business communication.
• Scott believes that human interaction will remain crucial even with advancements in automation and AI.
• The podcast is presented as a cost-effective way to differentiate and connect with customers and prospects.

• Scott shares his experience with starting a podcast, including the challenges of setting up equipment.
• Martin Weber, introduces himself, mentioning his background at Porsche and his role in building a new factory.
• Martin explains his transition to SPARETECH and his passion for the spare parts industry.
• Martin highlights the complexities of managing spare parts and the potential for significant cost savings.

• Martin discusses the challenges of managing spare parts, including the need for accurate data and efficient inventory management.
• He explains how SPARETECH helps companies audit their spare parts and optimize their inventory levels.
• Martin emphasizes the importance of accurate data to avoid unnecessary costs and waste.
• The conversation touches on the potential for significant cost savings by optimizing spare parts management.

• Martin describes the process of integrating SPARETECH's software with existing ERP and CMMS systems.
• The software helps companies manage their spare parts inventory more efficiently, reducing costs and improving availability.
• Martin highlights the importance of involving decision-makers in the change management process.
• The software's powerful search and identification features help users quickly find and manage spare parts.

• Martin explains how SPARETECH's software helps companies optimize their inventory levels and reduce capital tied up in spare parts.
• The software provides access to a database of 40 million parts, including supplier information, to help companies find the best deals.
• Martin discusses the potential for significant cost savings by optimizing spare parts procurement.
• The conversation emphasizes the importance of strategic procurement to balance cost and availability.

• Martin explains how AI is used to generate standardized descriptions for spare parts, improving accuracy and efficiency.
• The AI training process involves using data from 40 million parts to ensure high accuracy.
• Martin highlights the importance of maintaining accuracy in spare parts management to avoid inefficiencies.
• The conversation touches on the potential for further automation and integration with other systems.

• Martin provides an estimate of six to eight months for a full integration of SPARETECH's software with existing systems.
• The initial phase involves manual data extraction to accelerate value creation.
• Martin shares an example of a successful global rollout of 300 factories in one year.
• The conversation emphasizes the importance of proving value before investing in a full integration.

• Martin identifies the status quo and resistance to change as significant roadblocks in implementing SPARETECH's solutions.
• He emphasizes the need for bottom-up support and involvement from factory employees.
• The conversation highlights the importance of executive support and the long-term nature of the program.
• Martin discusses the potential for significant cost savings and the need to overcome resistance to change.

• Martin provides contact information for listeners interested in learning more about SPARETECH and its solutions.
• He encourages listeners to connect with him on LinkedIn and visit the SPARETECH website for more information.
• Scott reiterates the importance of connecting with Martin and the SPARETECH team.
• The conversation concludes with a reminder of the benefits of SPARETECH's solutions and the importance of human interaction in business.

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• Scott Mackenzie and Wildcat Generation, highlighting their expertise in power generation and their commitment to delivering results without hype.
• Scott thanks listeners for joining the podcast, celebrating industry professionals and their contributions to solving global problems.
• Scott mentions the location of the Power Gen conference in San Antonio and introduces the guest, Matt Roeser from Wildcat Generation.

• Scott and Matt reminisce about past conferences, including Dallas and New Orleans, and the challenges of remembering specific details.
• Matt shares his experience of the Dallas show, noting the chaos and the difficulty of leaving the booth.
• Scott and Matt discuss the layout and overall experience of the Power Gen conference, noting its growth and the quality of attendees.
• Scott asks Matt about his current experience at the conference and the value he derives from attending.

• Matt provides a background of Wildcat Generation, starting in 2013 with the name "Engines LPG."
• Matt explains the rebranding process to "Wildcat" and the significance of the new logo and name.
• Matt discusses the evolution of the company from selling generators to becoming a comprehensive power solutions provider.
• Scott and Matt talk about the importance of branding and the effort put into creating a memorable and effective logo.

• Matt outlines Wildcat's product lineup, including stationary, mobile, and engineered solutions.
• Matt explains the company's focus on providing comprehensive solutions, from products to engineering services.
• Scott inquires about the engineering solutions, and Speaker 3 elaborates on the custom-made products and applications.
• Matt emphasizes the company's ability to provide long-term support and maintenance, ensuring customer satisfaction.

• Scott and Matt discuss the current market trends, including the demand for data centers and the role of turbines.
• Matt mentions the potential for a bubble in the power generation market but believes it will remain strong for the next 10-15 years.
• Matt predicts the reemergence of cooperative utilities and the growth of microgrids in the US.
• Scott and Matt agree on the need for more microgrids and the challenges utilities face in meeting demand.

• Scott asks about the challenges Wildcat faces in managing various aspects of power generation, including supply chain and customer expectations.
• Matt highlights the importance of having an investigative mindset and the ability to understand complex issues.
• Matt shares a story about his sister's hypochondria to illustrate the dangers of self-diagnosis in power generation.
• Matt emphasizes the need for strong cash flow and the importance of understanding the full scope of customer needs.

• Scott and Matt discuss the importance of having a strong team and the role of trust and partnership within the company.
• Matt mentions his least people-oriented nature and the role of his CFO, Monica Rosier, in handling people-related tasks.
• Matt talks about the company's focus on attracting and inspiring the next generation of power generation professionals.
• Matt highlights the company's focus on batteries and the potential for battery systems to become more affordable and efficient.

• Scott and Matt discuss the potential for nuclear power to return to the forefront, with a focus on micro nuclear modules.
• Matt believes that public acceptance and legislative support will play a crucial role in the future of nuclear power.
• Scott and Matt agree on the importance of staying informed about market trends and being prepared for future developments.
• Matt provides contact information for Wildcat Generation and encourages listeners to reach out for more information.

• Scott thanks Matt Roeser for the conversation and praises the Wildcat Generation team.
• Scott encourages listeners to connect with Matt Roeser on LinkedIn and to support Wildcat Generation.
• Scott wraps up the podcast, mentioning the location of the Power Gen conference in San Antonio and the positive experience of attending.

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• [ ] Publish the guest's contact information on the Industrial Talk website and episode page so listeners can reach the guest
• [ ] Provide placement of a guest's podcast on the Industrial Talk platform upon the guest's request (listener must ask to proceed)

• Scott welcomes listeners and highlights the importance of celebrating innovators and problem solvers in the industry.
• The podcast aims to tell the stories of industry professionals and discuss topics like access to capital and financial strategies.
• Scott shares his passion for finance and the importance of financial conversations in every organization.

• Scott expresses frustration with companies that do not see the value in podcasting.
• He shares his personal journey into podcasting, inspired by the widespread popularity of podcasts.
• Podcasting is presented as a way to create human connections, build authority, and improve engagement.
• Speaker 2 emphasizes the tangible financial rewards and SEO benefits of podcasting.

• Scott discusses common objections to starting a podcast, such as lack of personnel or time.
• He encourages companies to prioritize creating content and human connections through podcasting.
• The podcasting process is described as relatively inexpensive and straightforward.
• Scott offers to help companies distribute their podcasts on the Industrial Talk platform for greater exposure.

• Scott introduces Jason Kruger, a partner at Citrin Cooperman, and sets the stage for a discussion on financial topics.
• Jason Kruger joins the conversation, mentioning his location in San Diego, California.
• Scott and Jason share personal anecdotes about San Diego and their experiences there.
• Jason provides a brief overview of his background and his current role at Citrin Cooperman.

• Jason explains that Citrin Cooperman is a top 15 national CPA firm, specializing in tax, financial statement audits, and advisory services.
• He highlights his focus on outsourced accounting and CFO advisory services, as well as valuation work and mergers and acquisitions.
• Jason shares his experience at Deloitte and the inspiration behind starting Signature Analytics in 2008.
• The company was acquired by Citrin Cooperman a year ago, and Jason continues to support clients in a partner role.

• Jason discusses how Citrin Cooperman differentiates itself from other CPA firms by focusing on the client's specific needs and pain points.
• The firm does not just provide bodies but offers a tailored approach to address the client's financial environment and infrastructure.
• Jason emphasizes the importance of understanding the client's short-term and long-term goals and providing leadership and support.
• The goal is to make clients feel like Citrin Cooperman is part of their team, even if they are not physically present.

• Jason explains that Citrin Cooperman focuses on mid-market clients with revenues between $10 million and $100 million.
• The firm provides more resources and support than local CPA firms while still offering personalized service.
• Jason highlights the significant need for good talent in the mid-market space and the success Citrin Cooperman has had in this area.
• The firm's growth is attributed to the high demand for quality financial services in the mid-market sector.

• Jason discusses the challenges and opportunities in the capital markets, particularly in the context of tariffs and their impact on manufacturing.
• He explains how tariffs have created uncertainty and affected the profitability of manufacturing companies.
• The importance of providing credible and confident financial information to capital providers is emphasized.
• Jason advises clients to build long-term relationships with bankers to secure better financing terms in the future.

• Jason highlights the importance of having a strategic financial plan and understanding market trends.
• He explains the need for accurate financial reporting and forecasting to make informed decisions.
• The cash flow cycle in manufacturing is critical for understanding capital needs and planning for the future.
• Jason emphasizes the importance of having a reliable financial infrastructure to support strategic planning and decision-making.

• Jason discusses the role of technology and AI in improving efficiency and providing real-time financial insights.
• He mentions the use of generative AI tools like Copilot and the security measures in place to protect client data.
• The firm also leverages AI capabilities built into systems like NetSuite and Sage to enhance reporting and analysis.
• Jason believes that AI will help clients make better decisions and achieve their business goals more effectively.

• Jason predicts that the mid-market will eventually catch up to the larger firms in terms of technology and AI adoption.
• He sees an opportunity for smaller companies to invest in technology to gain a competitive advantage.
• Jason emphasizes the importance of being forward-thinking and leveraging technology to stay ahead of competitors.
• He believes that the small and mid-market companies have an advantage in terms of agility and the ability to pivot quickly.

• Jason provides his contact information, encouraging listeners to reach out on LinkedIn or via email.
• He expresses his willingness to help business owners and provide advice on financial and entrepreneurial topics.
• Scott wraps up the conversation, emphasizing the importance of connecting with Jason and leveraging his expertise.
• The podcast concludes with a reminder of the benefits of podcasting and the importance of human connection in business.

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• [ ] Maintain and execute multi-year project plans to regularly update Eruditio curriculum and keep training content current (schedule ongoing content revisions and new downloadable resources to reflect industry changes).
• [ ] Deliver and enforce project-based IBL programs where learners complete facility projects and submit results to an assigned coach for feedback to ensure application and measurable ROI.
• [ ] Publish Shon Isenhour's contact information on the Industrial Talk website so listeners can connect with him after the conference.

• Scott emphasizes the importance of companies having a dedicated podcast to generate content easily.
• Podcasting is presented as a platform that can help companies tell their story consistently.
• Scott argues that companies that tell their story consistently have a strategic advantage.
• The podcast allows companies to create an emotional connection with their market and stand out against larger competitors.

• Scott introduces the SMRP conference, focusing on asset management, supply chain, and maintenance and reliability.
• The conference is described as a must-attend event for professionals in these fields.
• Scott highlights the importance of meeting industry leaders and networking at the conference.
• The conversation transitions to introducing Shon, the owner of Eruditio, as a guest on the podcast.

• Shon introduces himself as the owner of Eruditio, an education-first training company based in Charleston, South Carolina.
• Eruditio works with various industries worldwide and focuses on mentoring and training.
• Shon discusses the importance of mentoring in their curriculum, helping professionals transition to new roles.
• Eruditio is unveiling their Inspired Blended Learning Plus (IBL Plus) at the conference, which includes new resources and simulations.

• Shon talks about the challenges of keeping educational material relevant in a rapidly changing industry.
• The focus is on integrating AI effectively without replacing human roles.
• Shon emphasizes the importance of human engagement and soft skills in the industry.
• Eruditio's approach includes regular updates to their curriculum and the use of new technologies to explain complex topics.

• Shon discusses the need for edutainment to keep the attention of the next generation of professionals.
• Eruditio's IBL products are project-based, allowing learners to apply their knowledge in real-world scenarios.
• The importance of having a coach for feedback and support is highlighted.
• Shon shares examples of how Eruditio uses downloadable resources and tools to help learners retain information.

• Shon predicts that future education will be personalized to individual needs, driven by technology.
• The goal is to create a learning story that adapts to the student's progress.
• Scott and Shon discuss the challenges and benefits of personalized education.
• The conversation concludes with Shon providing his contact information for further engagement.

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• [ ] Broadcast Industrial Talk on site at PowerGen (January 20–22) and host conversations at booth 349 during the event
• [ ] Broadcast Industrial Talk on site at MD&M West (February 3–5) in Anaheim and engage attendees on the show floor
• [ ] Publish George Williams / ReliabilityX contact information and link on the Industrial Talk website and include it with the episode content
• [ ] Build and maintain the members-only area on the ReliabilityX website with a growing library of Kahoot quizzes (pneumatics, hydraulics, power transmission, etc.) for team training and engagement

• Scott announces upcoming events where Industrial Talk will be broadcasting on-site, including Power Gen January 20-22 at booth 349 and MD&M West February 3-5 in Anaheim, California.
• Emphasizes the importance of attending these events for manufacturing professionals and encourages listeners to look him up for specific discussions.
• Scott welcomes listeners to the Industrial Talk podcast, celebrating industry professionals and their contributions to making the world a better place.

• Scott introduces George Williams, a key figure at ReliabilityX, and praises the organization for its commitment to storytelling and roundtable discussions.
• George Williams shares his background, starting as a painter in a large pharmaceutical plant and eventually becoming responsible for global asset management.
• Discusses his transition to a $17 billion medical device company and eventually starting his own business with his partner, Joe.
• Highlights the passion of George and Joe for seeing people grow and succeed in their careers.

• George explains that ReliabilityX's core business is the growth of doers, focusing on educating, training, coaching, and mentoring individuals to improve plant performance and reliability.
• Emphasizes the importance of understanding and focusing on the growth of individuals rather than just the technical aspects of reliability.
• Discusses the need for executive support to scale business and the importance of simplifying reliability for broader understanding and application.
• Outlines the three key principles of reliability: stopping being the source of problems, doing the right preventive maintenance, and managing degradation.

• Scott and George discuss the challenges of maintaining focus in a rapidly changing market and the importance of practical applications of technology.
• George shares examples of practical applications, such as using vibration sensors to prevent product giveaway and automating processes to improve efficiency.
• Emphasizes the need for companies to focus on the relevance of technology to their business and to avoid being distracted by shiny objects.
• Highlights the importance of a people-centric approach to reliability and the challenges of getting executives to support reliability initiatives.

• George discusses the importance of building a community of reliability professionals and the role of ReliabilityX in providing resources and support.
• Mentions the creation of a members-only area on their website, including a Kahoot platform for team building and knowledge checks.
• Emphasizes the need for collaboration within the community to raise awareness of reliability and to share best practices.
• Highlights the importance of innovation in solving reliability problems and the role of ReliabilityX in providing practical solutions.

• Scott and George discuss the challenge of inspiring young professionals to enter the reliability field and the impact of an aging workforce.
• George shares insights on the generational differences and the need to adapt communication and engagement strategies to reach younger professionals.
• Emphasizes the importance of storytelling and creating a sense of belonging for young professionals to feel part of the reliability community.
• Highlights the role of ReliabilityX in growing 10,000 doers and the importance of a people-centric approach to reliability.

• George shares his contact information and encourages listeners to reach out to ReliabilityX for support and resources.
• Scott wraps up the podcast, emphasizing the importance of collaboration, innovation, and education in the reliability field.
• Encourages listeners to attend the SMRP conference and to reach out to Industrial Talk for further support and amplification of their voices.
• Concludes with a call to action for listeners to be bold, brave, and innovative in their reliability efforts.

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• [ ] Publish Gregory Perry's contact information on the Industrial Talk website so listeners can reach him (post contact details on the episode page).
• [ ] Make LinkedIn profile available as the primary contact channel for Gregory Perry so listeners can connect directly.

• Scott introduces three new podcasts: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity.
• Emphasizes the importance of staying current in marketing and sales, and the unique approach of "Business Beatitudes" on leadership from the heart.
• "The Human Patch" aims to highlight the human element in cybersecurity, working with Farah Barcelona.

• Scott welcomes listeners to the Industrial Talk Podcast, celebrating industry professionals and their contributions.
• Highlights the importance of the SMRP event for asset management, maintenance, and reliability professionals.
• Introduces Greg Perry, a legend in the industry, and sets the stage for their conversation.
• Greg Perry humorously clarifies his name, preferring to be called Greg.

• Greg Perry shares his 25 years of experience in attending and speaking at conferences, describing SMRP as a homecoming for the maintenance, reliability, and asset management community.
• Emphasizes the importance of understanding customer needs and the value of face-to-face interactions at events like SMRP.
• Scott and Greg Perry discuss the excitement of meeting people from various industries, such as a company that manufactures pasta.
• Greg Perry uses a metaphor to describe his appetite for learning and staying engaged in the industry.

• Greg Perry explains the importance of mapping workflows and understanding the fundamentals of people, process, and technology.
• Shares an example of an engagement where a team had to map out their workflows to understand inefficiencies and improve their processes.
• Highlights the need for continuous improvement and learning, and the importance of not faking it till you make it.
• Discusses the symbiotic relationship between people, process, and technology, and the need for alignment.

• Scott and Greg Perry discuss the challenges of inspiring the next generation of asset management professionals.
• Greg Perry emphasizes the importance of humanization in Industry 5.0 and the need to break down silos and connect pockets of excellence.
• Highlights the role of actualized intelligence versus artificial intelligence, and the importance of capturing tribal knowledge.
• Discusses the need for continuous improvement and the role of community practice in peer review and learning.

• Greg Perry explains the role of AI as a tool for reliability engineers and the importance of human involvement in decision-making.
• Emphasizes the need for actualized intelligence and the importance of human involvement in AI models.
• Discusses the challenges of trust in AI and the importance of maintaining human involvement in asset management.
• Highlights the need for consistent storytelling and the importance of peer review in the industry.

• Scott wraps up the conversation, emphasizing the importance of humanization in AI and the need for continuous improvement.
• Greg Perry provides his contact information, encouraging listeners to reach out to him on LinkedIn.
• Scott encourages listeners to attend upcoming conferences and stay engaged with the Industrial Talk Podcast.
• The podcast concludes with a reminder of the importance of industry professionals and their contributions to the field.

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• [ ] Use an AI/program to summarize this Ask Molly conversation and produce a concise summary of key points
• [ ] Publish another Ask Molly episode shortly and notify listeners when it is available
• [ ] Launch and publish the new podcast series 'Business Beatitudes' and promote it to listeners

• Scott introduces the podcast, emphasizing the goal of simplifying marketing to help companies succeed.
• Scott expresses frustration with the complexity of marketing conversations, likening it to needing a decoder ring.
• The discussion highlights the overwhelming amount of information and the tendency to ignore it due to inundation.
• Scott stresses the importance of connecting with individuals through the principles of know, like, and trust.

• Scott argues that marketing should be simplified to focus on personal connections and human elements.
• The conversation touches on the importance of storytelling and creating a personal brand for companies.
• Scott believes that the market depends on companies to succeed and that simplifying marketing can lead to tremendous success.
• The discussion emphasizes the need for companies to be human and relatable in their marketing efforts.

• Scott and Molly discuss the complexity of the marketing tech stack and its impact on progress.
• Molly explains how the focus on technology can lead to neglecting the core marketing message and customer engagement.
• The conversation highlights the inefficiency of spending too much time on technology integration without making progress in marketing.
• Molly suggests that companies should focus on specific and strategic technology purchases and address needs as they arise.

• Scott and Molly discuss the importance of maintaining a balance between technology and human interaction in marketing.
• Molly emphasizes the need for a well-defined marketing message and foundation to avoid chaos and inefficiency.
• The conversation touches on the challenges of working with large companies and their slower decision-making processes.
• Scott and Molly agree that smaller companies have an advantage in being nimble and quick to implement changes.

• Scott and Molly discuss the role of AI in marketing and its potential to remove the human element.
• Molly shares an example of how AI can quickly generate marketing content but lacks the personal touch.
• The conversation highlights the importance of editing and personalizing AI-generated content to maintain authenticity.
• Scott expresses concern that over-reliance on AI could lead to a lack of trust and engagement from customers.

• Scott and Molly agree that the human element is crucial in marketing and should not be replaced by technology.
• The conversation emphasizes the need for companies to tell their story and create a personal connection with their audience.
• Molly suggests that smaller companies have an advantage in maintaining a human touch due to their size and agility.
• The discussion highlights the importance of being disciplined and resisting the temptation to rely solely on AI for marketing efforts.

• Scott and Molly discuss strategies for simplifying marketing to achieve better results.
• Molly suggests focusing on a small, well-defined tech stack and addressing needs as they arise.
• The conversation highlights the importance of having a clear marketing message and foundation to avoid chaos and inefficiency.
• Scott emphasizes the need for companies to be human and relatable in their marketing efforts to build trust and engagement.

• Scott and Molly discuss the potential of AI to improve marketing efficiency and reduce the workload.
• Molly shares an example of using AI to summarize conversations, which saves time and effort.
• The conversation highlights the importance of using AI as a tool to enhance human efforts rather than replacing them.
• Scott and Molly agree that AI should be used to support human marketing efforts, not replace them.

• Scott and Molly discuss the potential future impact of AI on marketing and its implications.
• Molly shares concerns about the potential for AI to water down marketing content and reduce its effectiveness.
• The conversation highlights the importance of maintaining a balance between technology and human interaction in marketing.
• Scott and Molly agree that the human element will always be crucial in marketing and should not be overlooked.

• Scott summarizes the key points of the conversation, emphasizing the importance of simplifying marketing and maintaining the human element.
• The discussion highlights the need for companies to focus on storytelling and personal connections in their marketing efforts.
• Scott and Molly agree that smaller companies have an advantage in being nimble and quick to implement changes.
• The conversation concludes with a call to action for companies to embrace their human side and simplify their marketing efforts for better results.

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• Scott welcomes Chris Chuang from Relay and highlights the importance of communication in safety, especially in manufacturing.
• The conversation aims to discuss the necessity of proper communication and its impact on safety, particularly in the context of reshoring and nearshoring.
• Scott mentions technical difficulties faced at the beginning but expresses satisfaction with the eventual conversation.

• Scott shares information about Chris, including his background in consulting, venture capital, and entrepreneurship.
• Chris discusses his professional journey, starting with consulting in telecom and venture capital, and his involvement in companies like Matricity and Bandwidth.
• Chris explains the creation of Republic Wireless, which aimed to save consumers money by merging Wi-Fi and cellular networks.
• The discussion transitions to Relay, a solution designed for frontline workers, emphasizing the importance of communication and safety.

• Scott inquires about the manufacturing process of Relay's communication device.
• Chris explains that Relay manufactures the device in-house, focusing on simplicity and durability.
• The device is designed to be compact, durable, and easy to use, with features like waterproofing and location tracking.
• Chris shares anecdotes about the device's durability, including drop testing and real-world scenarios where the device performed well.

• Chris discusses the safety features of Relay, including a panic button that triggers a dynamic radio channel and location broadcasting.
• The device is designed to enhance safety by providing real-time communication and location tracking during emergencies.
• Chris explains how AI is integrated into the platform to proactively check on workers in potentially dangerous situations.
• The conversation touches on the importance of human interaction in maintaining trust and building relationships, even in the context of AI-driven solutions.

• Chris outlines Relay's future plans, focusing on leveraging AI to unlock the power of data and digitize workflows.
• The company aims to integrate AI with their cloud-based platform to provide more efficient and actionable insights for frontline workers.
• Chris mentions the importance of earning trust by delivering a reliable radio solution before introducing advanced features.
• The discussion concludes with Chris expressing his enthusiasm for the future of Relay and the potential for AI to enhance human productivity.

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• [ ] @Scott Mackenzie - Post Max Cundiff's contact information and LinkedIn profile on the Industrial Talk website so listeners can easily reach him.
• [ ] Help customers enroll in Chevron's Lube Watch fluid analysis program, including advising on which tests to run, sampling frequency, and proper sample collection procedures.

• Speaker 1 introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," centered on leadership virtues, and "The Human Patch," discussing cybersecurity from a human perspective.
• "Ask Molly" aims to provide straight, jargon-free insights into the world of marketing and sales from an industrial perspective.
• "Business Beatitudes" will explore leadership from a heartfelt perspective, focusing on virtues like generosity and humility.
• "The Human Patch" will delve into the human aspects of cybersecurity, emphasizing the importance of human connections in cybersecurity efforts.

• Scott Mackenzie, introduces the Industrial Talk Podcast, highlighting its focus on transferring industry-focused innovations and trends.
• The podcast is recorded live at the SMRP conference in Fort Worth, Texas, focusing on asset management, reliability, and maintenance.
• Scott mentions the importance of the conference for professionals in these fields and introduces the guest, Max Cundiff from Chevron Lubricants.

• Max Cundiff introduces himself as the industrial sector manager at Chevron Lubricants, responsible for developing go-to-market strategies for industrial products and services.
• Max has been with Chevron for 14 years, spending the last 10 years in customer-facing roles, understanding operational challenges and solving them.
• Chevron is the only fully integrated oil company, refining crude oil into base oil, the main ingredient in lubricants, and controlling the process in-house.
• Max explains the importance of research and development, spending years testing technology before commercializing it to solve specific industry challenges.

• Max discusses the issue of varnish in circulating oil systems, a byproduct of degraded lubricant, and the challenges it poses to equipment.
• Traditional methods of dealing with varnish, like disassembling equipment or using solvents, can be costly and cause downtime.
• Chevron's product, Bar Tech ISC, allows systems to run for extended periods without immediate downtime, reducing the impact of varnish.
• Max explains the factors that contribute to varnish formation, such as temperature and water contamination, and how Chevron's products can help mitigate these issues.

• Max highlights Chevron's commitment to research and development, constantly pushing the envelope to provide new products and solutions.
• Chevron collaborates with industry committees and customers to understand and address the challenges faced by different segments.
• Max emphasizes the importance of understanding the problem before developing a solution, ensuring that Chevron's products are tailored to specific industry needs.
• Chevron provides detailed processes and support, including lubrication engineers, to help customers manage the transition to new products and maintain equipment.

• Max discusses the future of lubricant technology, focusing on extending drain intervals and improving energy efficiency.
• Chevron's product, Clarity Elites, a synthetic product, has shown significant improvements in energy efficiency, benefiting both the bottom line and sustainability goals.
• Max explains the importance of fluid analysis in determining the health of oil and the machine, similar to taking blood tests for human health.
• Chevron's sampling program, Lube Watch Fluid Analysis, helps customers set up the right tests and interpret results accurately.

• Max addresses the environmental impact of lubricants, mentioning Chevron's introduction of bio-based products and renewable base stocks.
• Chevron does not currently use recycled oil in its products but focuses on sustainability through bio-based solutions.
• Max emphasizes the importance of proper storage of lubricants to prevent contamination and ensure longevity.
• Chevron provides comprehensive support to customers, including guidance on storing lubricants and ensuring proper maintenance.

• Scott wraps up the conversation, highlighting the importance of the SMRP conference and the value of industry professionals sharing their stories.
• Max provides contact information for Chevron Lubricants, encouraging listeners to visit the website for more resources and to reach out for further information.
• Scott encourages listeners to connect with Max on LinkedIn and to attend the SMRP conference in 2026 to learn more about industry innovations and trends.
• The podcast concludes with a reminder of the importance of celebrating industry professionals and their contributions to the field.

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• Scott introduces Ryan Hiss from Better Engineering, highlighting their expertise in industrial washers.
• Scott suggests an on-site conversation with Ryan to discuss industrial washers further.

• Scott discusses the role of AI in business and emphasizes the importance of human interaction in maintaining trust and engagement.
• Scott argues that companies need to tell their stories with a human face to build trust and authenticity.
• Scott shares his experience of creating content that reflects the human side of business.
• Scott encourages listeners to reach out to Industrial Talk for help in telling their stories effectively.

• Scott introduces Ryan Hiss, VP of Sales and Marketing at Better Engineering, and discusses his background.
• Ryan shares his journey from Baltimore to California, his education, and his career in software sales before joining Better Engineering.
• Ryan talks about his father's retirement and his role in taking over the family business.
• Ryan provides a brief history of Better Engineering, founded in 1960 by his grandfather, and its evolution over the years.

• Ryan explains Better Engineering's focus on industrial wash systems, also known as aqueous parts washers.
• Better Engineering offers a variety of wash systems, including small parts washers, conveyor washers, rotary basket washers, and custom units.
• Ryan highlights the company's work with major space, aerospace, automotive, and food and pharmaceutical OEMs.
• Ryan discusses the importance of cleanliness in manufacturing and the role of industrial washers in maintaining quality control.

• Ryan explains the need for high-throughput wash systems in automotive and aerospace manufacturing.
• Better Engineering's systems are designed to meet specific cleanliness standards and are tested using standard equipment.
• Ryan discusses the flexibility of Better Engineering's wash systems, which are modular by design to accommodate different customer requirements.
• Ryan shares examples of how Better Engineering modifies existing systems to meet new application needs.

• Ryan talks about the use of sensors in Better Engineering's wash systems to monitor and maintain equipment.
• Better Engineering collects data on various parameters, such as vibration, temperature, and chemistry concentration, to ensure optimal performance.
• Ryan explains the importance of traceability in food and pharmaceutical industries, where data is used to track and verify cleanliness.
• Better Engineering provides interfaces to send data to customers' SCADA systems or offers their own UI for data reporting.

• Ryan discusses the company's focus on automation and the integration of sensors and data collection in their wash systems.
• Better Engineering is expanding its work in the food and pharmaceutical industries, where automation is increasingly important.
• Ryan highlights the challenges of cleaning large containers by hand and the benefits of automating this process.
• Better Engineering aims to improve efficiency, reduce labor costs, and ensure consistent cleanliness in manufacturing.

• Ryan provides contact information for Better Engineering, including email and phone number, and encourages listeners to connect on LinkedIn.
• Scott thanks Ryan for the conversation and emphasizes the importance of telling the human story in industry.
• Scott invites listeners to reach out to Industrial Talk for more information and to schedule on-site interviews.
• The podcast concludes with a reminder of the importance of human interaction and storytelling in industrial manufacturing.

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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