Live from https://www.iotsworldcongress.com/ (IoT Solutions World Congress), https://industrialtalk.com/iic-voice/ (IIC Voice Podcast) interviews Willem-Jan Bruin, Head of EMEA Business Development and Partner Alliance at https://www.ncipher.com/ (nCipher Security). Live From IoT World Congress Mr. Willem-Jan Bruin with nCipher talks Cyber Security and Industry 4.0 Block Chain, IoT, IIoT, AI, ML and Cloud all have needs for powerful Cyber Security strategies and solutions. WJ and his team at nCipher are driven to help you secure your Industry 4.0 strategy now and in the future. Get the answers to your "How" questions along with W.J's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about W.J. and the wonderful team at nCipher from this interview and the links below. Finally, get your exclusive free access to the https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ (Industrial Academy) and webinar access to "Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020". All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

WILLEM-JAN BRUIN CONTACT INFORMATION:Personal LinkedIn: https://www.linkedin.com/in/willemjanbruin/ (https://www.linkedin.com/in/willemjanbruin/)

Company LinkedIn: https://www.linkedin.com/company/nciphersecurity/ (https://www.linkedin.com/company/nciphersecurity/)

Company Website: https://www.ncipher.com/ (https://www.ncipher.com/)

IIC Twitter: https://twitter.com/ (https://twitter.com/)

IIConsortium IIC Company Website: https://www.iiconsortium.org/ (https://www.iiconsortium.org/)

PODCAST VIDEO:https://youtu.be/LecfZWohni8

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ ()

Industrial Talk Free Webinars:https://industrialtalk.com/webinar-industrial-marketing-sales/ ()

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount)

In this week's Stratum Radio, this is number 2 in our 3-part series on The Last Mile Configuration and End User Adoption of InforEAM.

In this episode, we address "Back-End Configuration for One Off Corporate Rules". Everyone who has ever deployed systems understands the need to properly configure the system to reflect today's corporate rules. Additionally, the system needs to be updated to be in compliance with new corporate rules. The real magic happens when these One Off requirements does not impact the vital user experience. Listen to the "How" on this episode of Stratum Radio!

PODCAST TRANSCRIPT:00:07 Alright, welcome to Stratum radio. My name is Scott MacKenzie and we're continuing our series on last mile configuration of in-force EAM system and end user adoption. Very important. Last, uh, the last episode that we did was front end configuration. Now we're going to venture on into back in configuration of one off corporate business roles because you know they're one off a corporate business rule. So let's get going. This is featuring a gentleman by the name of Mike Snyder. He's with Stratum Consulting. He's a wealth

00:39 knowledge, incredible insight. You can't go wrong. Reach out to a stratum consulting that's stratumcp.com and find out more because they're great, great people. Okay, we're going into the episode of backend configuration of one off corporate business rules. Now you know as well as I do if you've ever been a part of an implementation, there's always unique business rules that have to be captured within the system. Michael Schneider does an excellent job at explaining why that's important and how, you know, once again, it gets down to user adoption. If you don't get the user adoption, if you're not putting able to pull that information out of the system, then you know, it's just a, it's not a good, it's not a good situation to be in. So let's get going with the interview. Let's go get going with the, uh, the backend configuration, uh, podcast. So here is Michael Snyder.

01:28 Enjoy. All right, welcome back to Stratum radio. And you know as well as I do because you're listening to Stratum radio right now and you're listening to series that is specifically dedicated to the last mile configuration that supports end user adoption. Big title, very important. And once again, we have a gentleman by the name of Michael Snyder with Stratum Consulting and he's going to lay down some truth bombs here specifically to that topic. So let's last our last interview. We talked about that front end configuration, that creating that user experience, that usability and the importance of that and doing it and, and just grinding it out. And, and removing the, the, the inefficiencies and getting that system. So that me, let's say I'm an end user, I want to use that system. I want to, and I gain that information that it makes my job easier. And that's what we were talking about in the last episode. This episode, we're going to be talking a little bit about backend configurations for one off corporate business rules. Now, right off the bat, define that.

02:38 So, okay, so what is, what are the backend business rules? So when you're, um, putting information into the system, you may have some, a different data that needs to be validated based on what, how your business does a process. And whether I hit it with a mobile application or I hit it with the based application or a client server version of the application, I want to make sure that those business rules are enforced exactly the same way. So when I fill in a specific, uh, type, I want to make sure what the status is to go along with that type are I are identical so that they match so that the, uh, the data doesn't, uh, um, violate any of the business rules that we've implemented for our system. I know that sounds a little,

03:27

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, begin building or "Podcast Sales Funnel Strategies". Again, the power of podcasting is that it's an incredible sales platform. Now let's begin interviewing your Partners that are passionate about your services, solutions or technology and leverage their network and expand your reach. If they succeed you succeed. We now have a platform that delivers a real Win/Win solution and compounds your digital reach. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:00:01 Hey there, Scott MacKenzie again, and while we're talking about why you need to bring podcasting and this platform into your business, right? Either you bring in podcasting as a part of your sales marketing and branding strategy or find somebody else to do it, but be consistent with it. Bring it in. It is a powerful platform for you, your companies, your employees, or your partners, your customers, everybody. It is a win win solution. You bring out the human element. This is a, I want to say number five in a series that we're just going to keep on going until somebody says, yes, this is important, but I'll lay it all out. And once again, I have all of the information. If you say, yes, I better do it, but I need equipment. I need to understand the digital components, all of that stuff. It's all out on industrial talk.com okay.

00:53 The last episode that we did, not even, I believe it was yesterday, we talked about the sales funnel and we're talking about leveraging the, the podcast platform as part of that sales funnel. Now we have to build, build the content, and we started out with building and bringing in the content that is specific to your internal resources, the people, the part of your company, the ones that are passionate about what you are doing as a company, bringing out that human element, and so we highlighted that. Now we're going to go into, if you're out there on video, we're going to go into the partners. Now, this is where it gets really pretty interesting. So what you've done is you've said, okay, Hey, let's start this podcast. Let's start finding a, there are, these are the people that we are going to interview internally. They're all positive.

01:42 They're going to forward it to their people and they're going to say, Hey, this is great. I was on this podcast. We talked about this. This was a fun time. All wonderful human related focus on you, your company, your individuals. It's a wonderful win-win all around. Now this is when we start talking about the sales process, right? So you go to your partners. If you have partners, do you have customers? You have customers and we'll talk about that as well as prospects, but let's say we have partners, partners that a rep, your services rep, your solutions, whatever it might be, deploy your systems, whatever it might be. You have them. So you approach them and you say, Hey partner, I know that you've been doing a great job and and we really value your relationship. We would like to get you on our podcast. And I would say and we want and we want to talk about what you're doing that is making you a success.

02:43 And we want to educate the listeners of our podcast on why you as a partner are benefiting from being our partners, right? And and really just once again bring out that human element. But in that conversation you're going to say, okay, why are you so great, wonderful here, let me show you me. Let me show you how to take this now marketing asset that we created for you and then figure out how to get it in front of the right people...

In this week's Stratum Radio, we begin a 3-part series on The Last Mile Configuration and End User Adoption of InforEAM.

In this episode, we address the steps necessary for proper "Front-End Configuration For Usability". A successful system deployment is completely dependent on your teams interaction with the end users to ensure all business processes are properly documented and reflected in your Front-End configuration! Not doing so, significantly impacts User Adoption. Listen to the "How" on this episode of Stratum Radio!

PODCAST TRANSCRIPT:00:07 All right, you listeners out there. Thank you very much for joining stratum radio. We're going to begin a series with a gentleman by the name of Michael Snyder. He is with Stratum Consulting and we're talking about the last mile configuration and user adoption. Let's get going.

00:25 Okay. We decided that we needed to do this series because there's a lot of people who aren't deploying systems out there, right? And, and uh, if you've ever been a part of a, uh, a system deployment, you know that there are challenges and really the, the biggest and probably the best part of being able to deploy these things is try to figure out how to do it efficiently and effectively. So that's why we created the series with stratum consulting with Michael Snyder and it's that, you know, everybody just recognize everybody just gives this big bang, boom, get it out there, deploy the system. But it's really that last mile configuration and user adoption. So this is a, a one into three series and we're going to be talking about in this episode front end configuration for usability. The next one is back in configuration of off corporate business rules, which are very important.

01:21 And then finally the integration with legacy systems. How to do that effectively so that when you do get it done, that's this last mile, it's effective and people have that greater adoption. So welcome Michael Snyder. He's going to be, it's pen and paper time. Everybody pen and paper time. Let's get ready. These are 10 minute segments. Pop, get going. Let's get moving. So here's Michael Schneider. All right, welcome to Stratum radio. We're going to be talking a little bit in this series. We're going to be talking about the last mile configuration and support of the end user adoption, which is very important. This is one of probably three, four, you know, topics that are really designed about supporting that end user adoption. Now we've got a gentleman by the name of Michael Snyder. He's with Stratum, he's a senior pro and all that stuff. He's got a stack card out there on LinkedIn. That's a pretty incredible, so I highly recommend that you go on out to LinkedIn, find Michael Schneider, stratum consulting. Reach out to that gentleman. Now, Michael, we're going to be talking a little bit about front end configuration for usability and, and for me, I just want to let you know I've been a lot of part of a lot of implementation and usability and end user adoption is just absolutely vital to the success of any implementation. Can you give the listeners of stratum radio just sort of that, why is front end configuration for usability so important?

02:57 The reason that the front end

03:00 is so important and the configuration of front end important is that's where the users interface with the application. If they don't like that application, they aren't going to use it. And if they don't use it, then the uh, organization is not going to benefit from all the great data that you've collected to be able to do the analytics and all the backend analysis that you need to do to improve your business. But if the users aren't using it, you know, you're, you're out of luck.

03:28 Yeah. And that's a real, a good point. If, if, if I

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address "Podcast Sales Funnel Strategies". The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:00:01 Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01 If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51 So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09 And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the...