In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode we address the "I Can't". Out side of the fact that I'm not a fan of the I Can't mantra it breads complaining, discontent and a sense of hopelessness. So I'm here to say "Yes You Can"! If I can do it, YOU CAN DO IT! Your story, your insights, your Customers, Partners and Prospects story need to be told! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, embrace the fact that you're an "I Can" person.

PODCAST TRANSCRIPT:00:02 Hi there. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I've got my coffee in hand. I am ready to roll. We are talking, this is the series about why you need to podcast. Now we're going to go into other details and then we're going to get into the meat of it, like sales, marketing and the strategies associated with all of that. So just bear with me on these series of what I've just sort of laying that foundation. So, um, we did Y you had to listen to my why, why I got into ed, why, uh, you know, and whatever the why is. But, um, I've found it to be an exceptionally, uh, transformative time when I just said, okay, I'll do podcasting and uh, realized that there's a tremendous amount of opportunity in there from this particular platform. The old way, right? Let's, uh, we just gotta deal with numbness.

00:48 There's digital numbness. How do we, how do we differentiate our content from that whole numbness thing? And now we're going to go into, I can't, now I know you're saying, gosh, God, I love what you're talking about. I, I think this is great. I think that, um, uh, it makes sense and, and you haven't even begun. I'll tell you, I'll give you all the strategies of how to increase opportunities, sales, marketing, branding, but it has to start with the podcast. But you're saying, Oh my gosh, God, I can't. And then I'll say, Hmm, yes you can. And the reason you can do it is because, well, you're looking at a bald, middle-aged guy that said, I'll give it a shot. And I tried. So we shift over to this doggone NA, um, slide. It's nothing fancy. Once again, I'm not mr fancy pants and it's, yes, you can.

01:41 If I can do it, you can do it. That is the bottom line. Uh, you just got to put yourself out there. If you are not bringing this platform into your marketing mix, you're missing out on a tremendous amount of opportunity, which we will talk about in later broadcasts. But right now you can do it. Trust me, I did it. You can do it. But if you say, Hey, it's just a bridge too far, it's just a gap. Two grand. Uh, find somebody, but the reality is you need to do this and you need to bring it on in there and you go do that. But Scott, I'm not a Joe Rogan, I'm not even used Scott. And I'll say, yeah, absolutely right. It's you, it's your personality. It's your passion that you bring to this particular platform. And you're saying, Oh my gosh, God, Oh my gosh, I, uh, I, I don't have that much passion, but you do, you can just start out by just saying, Hey customer, can I just interview you for our podcast?

02:44 That's it. And our customer is maybe passionate about the services that they received and it just starts like that. Now I have a series out there called podcasting one Oh one. And you're saying, okay, what is it? And I, it is everything that you need to about podcasting, the hardware, the software, all of the stuff that I had to, you know, work through to find, to, to make the podcasting happy. So you don't even have to think about it. You just watch that and you can say, okay, I've got the mix. I've got the, I got the mixture I got. So everything is removed. You just have to make that...

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Take a deep breath, step forward and include this powerful medium into your digital marketing mix! It is vital to improving your Sales and Marketing opportunities and to humanizes your Brand.

In this episode we address the "Old Way" and Digital Content "Numbness" by changing your stodgy old marketing and sales approach into a powerful and nimble platform that is ready for success in 2020 and beyond. Again, You Can Do This! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, lets be creative and step away from the mind numbing old sales and marketing strategy.

PODCAST TRANSCRIPT:00:01 Hi there, Scott MacKenzie. Again, thank you very much for joining the industrial talk podcast. This is once again a series of why you need to do podcasting in 20, 20 and beyond. You know, you've got to go beyond that because it is a great platform for sales, marketing, branding of your company, and it creates tremendous amount of Goodwill. That's why you need to do it. It goes beyond all that stuff, right? Okay. So that's what this PO, this series is all about. I don't care who does it. You need to do it. Your competition is going to do it. They're going to take advantage of it. Uh, you need to do it too as well. So that either me, you, it doesn't matter. You need to bring in podcasting as a result of your, your, you know, your strategies, your, you're going forward and to the market and your strategies and it does a great job.

00:53 So, uh, this one, well, the last one we did was my why. If you listen to it, you understand my why and then I realize it's a lot of big aha moments in, in my, my efforts to create the podcast. And I realized that it's a powerful platform and you need to do it too. And so, but this one we're going to just sort of lay the foundation. We're going to talk a little bit about the old way, the old way. We always sort of do it and, and how man, we're just so resistant to change sometimes, but I'm here to make sure that you do change. And if you're watching it on video, we're going to do a little slide. Nothing fancy. I'm not a fancy pants when it comes to slides. I just, I use it just because, well one, it, it keeps my thought process going and then two, it helps you sort of put it into, uh, some sort of words.

01:38 So we're going to be talking about the old way one. Okay. So the old way, and this is how I learned my lesson. Unfortunately I went down the road of print, right? That's, that's old school. That is just, that doesn't exist today. I'm telling you right now, I can't tell you. I read a book, I read, I'll read books and um, I might look at some, uh, um, uh, magazines that are really interesting to me, but do I ever really look at the advertising? Do I really have time looking at billboards? Do I have time to do the old school, um, old school type of, uh, sort of consumption of this type of information? And, and I'm telling you I don't, and I know you don't. So the reality is, is that the effectiveness of gaining the attention that you want and people saying, hell, Ryan, man, that's a great company.

02:29 I saw the billboard and I think they're just wonderful. No, uh, it, it doesn't work that way anymore. People's attention are very, very quick. Which then leads me to the next, um, bullet here in this particular slide. I think there's a, there's a high level of digital numbness, digital content, numbness. Now what do I mean by that? Okay. I go out on LinkedIn, right? And you've got to try to stay it out on, on LinkedIn some way, shape, form. People are posting, you know, they're just going out there. We, they, they might have just fantastic, wonderful, absolutely stellar content, right? It, it just might be the best thing. But you know what, I notice...

Live from https://www.iotsworldcongress.com/ (IoT Solutions World Congress), https://industrialtalk.com/iic-voice/ (IIC Voice Podcast) interviews https://www.linkedin.com/in/alejandro-gutierrez-98979b43/ (Alejandro Gutierrez), Chief Strategy Officer, at https://www.consolfreight.io/ (Consol Freight). In this episode, Alejandro is talking about the Application of Blockchain in the logistics market. Alejandro is a cutting edge Blockchain professional and passionate about your logistics success. Get the answers to your "How" questions about Leveraging Blockchain Technology to Securely Streamline your Logistic Transactions along with Alejandro's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Alejandro and the wonderful team at Consol Freight from this interview and the links below. Finally, get your exclusive free access to the https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ (Industrial Academy) and webinar access to "Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020". All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ALEJANDRO GUTIERREZ CONTACT INFORMATION:Personal LinkedIn: https://www.linkedin.com/in/alejandro-gutierrez-98979b43/ (https://www.linkedin.com/in/alejandro-gutierrez-98979b43/)

Company LinkedIn: https://www.linkedin.com/company/consol-freight/ (https://www.linkedin.com/company/consol-freight/)

Company Website: https://www.consolfreight.io/ (https://www.consolfreight.io/)

IIC Twitter: https://twitter.com/ (https://twitter.com/)

IIConsortium IIC Company Website: https://www.iiconsortium.org/ (https://www.iiconsortium.org/)

PODCAST VIDEO:https://youtu.be/OAtkZ4rg6Ik

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ ()

Industrial Talk Free Webinars:https://industrialtalk.com/webinar-industrial-marketing-sales/ ()

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount)

In this week's Industrial Talk Podcast we are starting a new series about Why You Need To Podcast! It is truly not a matter of debate. You need to include Podcasting as a vital platform for improving Sales, Marketing, Branding and humanizing your digital content. In this episode we begin with my "Why". Why I started industrial podcasting and the positive impact it has had on my business. You can do this, you have to do this to increase opportunities and sales for ongoing future success. Find your podcast "Why" in this episode of the Industrial Talk Podcast.

PODCAST TRANSCRIPT:00:02 Scott MacKenzie, and you're saying to yourself, Hey Scott, where is the intro to the industrial talk podcast? Well, this is a series and it's actually on the topic of why you need to do podcasting. Either you bring it in house and you figure out how to do it, or you find somebody to do it for you. But either way, you need to figure out how to begin bringing podcasting the powerful platform that it is into your sales and marketing and branding strategies, not just for 2020 but on into the future. It's, it's, it's just a medium that will be around for a long time. And if you're not in the game, somebody is going to be in the game and they're going to take advantage of it and, and, and, and you're going to be left out in the cold. So I've had a number of people I've done over, geez, 500 plus podcasts of just great professionals and many have asked me why I'm doing podcasts.

00:56 You know, man, he want to know my story of wow, I got into podcasting and, and if you are a listener of the industrial talk podcast, you'll know my story. But if you're not, and if this is the first time you've heard this, uh, I'm going to tell you this story. These are going to be videos. They're going to be 10 minutes or less and they're going to come on out all the time. And we're just trying to make sure that you are successful in your efforts in 2020 to leverage the power of podcasting and how, um, how I approach it and how you can approach it. And I'm here to help any way shape I can. So once again, 10 minutes or less, these are going to be videos. And, and today I'm going to be talking about why, why I got started and, and, and how it has evolved.

01:41 So what happened is I spent a lot of money, spent them on a lot of money, on the traditional stuff. I was doing digital stuff, but I was also doing some um, print and the typical at that time, typical, um, advertising. And you know what? I got for it after spending a lot of money, nothing. And I had a serious lesson that I learned that it is, uh, the, the death rate that exists within the Tricia traditional print is rapid. It gets out there, it dies and there's no way of being able to bring in or see what happens or if the message is resonating, there is a ton of problems. So I was coming back from a client and I said, and I was listening to a podcast and I said, doc, got it. I can do that. I just needed, I just wanted to change the conversation.

02:31 I had no plans of anything beyond that. I just wanted to be able to change the plan, approach a client and say, Hey, would you be willing to get on the podcast and talk about positive things and help the listeners be better at what they're doing? It was truly an other focus platform to be able to provide valuable content, tactical, valuable content for you, the listener. And it was, and during that I just said, I'm getting to know these guys and they make decisions and it's a real win win for everybody all around. And it opened up opportunities for sales, marketing, and branding and, and, uh, just, just multiple opportunities. And I said, boy, this is, this is a pretty powerful platform. This is, this is exciting stuff. And, and as a, as you fast forward, as you go forward in time, I realized that we in the industry need to...

In this week's Industrial Talk Podcast we're talking to Domenic Rinaldi, Managing Partner at https://sunacquisitions.com/ (Sun Acquisitions) about 4-MandA Steps to Ensure Proper Preparation and Financial Success. So you're interested in expanding your Industrial "footprint". Well, you can grow organically over time or you can entertain industrial expansion strategies that include Mergers and Acquisitions of businesses that meet your expansion objectives. In both all cases you need a skilled MandA team focused on your success. Learn more about Domenic and his wonderful team at Sun Acquisitions on how to leverage their valuable insights into creating solid solutions for your MandA strategies. Find out more by the links below:

Company Website: https://sunacquisitions.com/ (https://sunacquisitions.com/)

Company Facebook:https://www.facebook.com/sunacquisitions/ ( https://www.facebook.com/sunacquisitions/)

Company LinkedIn: https://www.linkedin.com/company/sun-acquisitions-llc/ (https://www.linkedin.com/company/sun-acquisitions-llc/)

Personal LinkedIn: https://www.linkedin.com/in/domenicrinaldi/ ( https://www.linkedin.com/in/domenicrinaldi/)

Company Instagram: https://www.instagram.com/maunplugged/ (https://www.instagram.com/maunplugged/)

Twitter: https://twitter.com/MAUnplugged (twitter.com/MAUnplugged)

PODCAST VIDEO:https://youtu.be/Gkc8Y2pmSeE

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:https://www.infor.com/ (Infor's) Educational Alliance Program: https://www.infor.com/services/education-alliance-program (https://www.infor.com/services/education-alliance-program)

https://www.infor.com/ (Infor's) GenOne Program: https://go.infor.com/genone/ (https://go.infor.com/genone/)

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/ (https://www.festo-didactic.com/us-en/)

OTHER GREAT INDUSTRIAL RESOURCES:InforEAM: https://www.infor.com/products/eam (https://www.infor.com/products/eam)

Safeopedia: https://www.safeopedia.com/ (https://www.safeopedia.com/)

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/ (https://industrialtalk.com/industrial-marketing/)

Industrial Academy: https://industrialtalk.com/industrial-academy/ (https://industrialtalk.com/industrial-academy/)

Industrial Dojo: https://industrialtalk.com/industrial_dojo/ (https://industrialtalk.com/industrial_dojo/)

Safety With Purpose Podcast: https://safetywithpurpose.com/ (https://safetywithpurpose.com/)

YOUR INDUSTRIAL DIGITAL TOOLBOX:LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ (https://lifterlms.com/)

Active Campaign: https://www.activecampaign.com/?_r=H855VEPU (Active Campaign Link)

BombBomb: http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST (BombBomb Link)

Social Jukebox: https://www.socialjukebox.com/ (https://www.socialjukebox.com/)

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount )

Live from https://www.iotsworldcongress.com/ (IoT Solutions World Congress)http://inforum.infor.com/ (,) https://industrialtalk.com/iic-voice/ (IIC Voice Podcast) interviews Burak Savak, Vice President of IoT, Cloud and Automotive at https://vestelinternational.com/en/ (Vestel). In this episode, Burak is talking about creating a connected device ecosystem that works in harmony with your home and business. Today, the world around us is far more connected and this trend will continue to expand on into the future. Burak and the team at Vestal are at the cutting-edge of this connected world in both thought and action. Get the answers to your Why questions about the Connected World along with Burak's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Burak and the wonderful team at Vestel from this interview and the links below. Finally, get your exclusive free access to the https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ (Industrial Academy) and webinar access to "Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020". All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BURAK SAVAK CONTACT INFORMATION:LinkedIn: https://www.linkedin.com/in/buraksavak/ (https://www.linkedin.com/in/buraksavak/)

Company LinkedIn: https://www.linkedin.com/company/vestel/ (https://www.linkedin.com/company/vestel/)

Company Website: https://vestelinternational.com/en/ (https://vestelinternational.com/en/)

IIC Twitter: https://twitter.com/IIConsortium (https://twitter.com/IIConsortium)

IIC Company Website https://www.iiconsortium.org/ (https://www.iiconsortium.org/)

Podcast Video:https://youtu.be/TRXenO_s68g

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ ()

Industrial Talk Free Webinars:https://industrialtalk.com/webinar-industrial-marketing-sales/ ()

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount )

Live from https://www.iotsworldcongress.com/ (IoT Solutions World Congress)http://inforum.infor.com/ (,) https://industrialtalk.com/iic-voice/ (IIC Voice Podcast) interviews Mohan Venkataraman, Chief Technology Officer at https://chainyard.com/ (ChainYard). In this episode, Mohan is talking Blockchain and permission Blockchain that can support enterprise applications and businesses to securely facilitate transactions and establish trust and privacy in a trust-less business environment. This ability to leverage Blockchain technology is vital to the future success of any company! Mohan and the team at ChainYard are skilled at Architecting, Design, Build, Test and Operate BlockChain systems; helping adopters succeed in their BlockChain Strategy. Get the answers to your Why questions about Permission Blockchain along with Mohan's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Mohan and the wonderful team at ChainYard from this interview and the links below. Finally, get your exclusive free access to the https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ (Industrial Academy) and webinar access to "Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020". All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MOHAN VENKATARAMAN CONTACT INFORMATION:LinkedIn: https://www.linkedin.com/in/movee97/ (https://www.linkedin.com/in/movee97/)

Company LinkedIn: https://www.linkedin.com/company/chainyard/ (https://www.linkedin.com/company/chainyard/)

Company Website: https://chainyard.com/ (https://chainyard.com/)

IIC Twitter: https://twitter.com/IIConsortium (https://twitter.com/IIConsortium)

IIC Company Website https://www.iiconsortium.org/ (https://www.iiconsortium.org/)

Podcast Video:https://youtu.be/2gUd0MghoBs

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/ ()

Industrial Talk Free Webinars:https://industrialtalk.com/webinar-industrial-marketing-sales/ ()

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

https://industrialtalk.com/business-beatitude-reserve/ ( Reserve My Copy and My 25% Discount )