The Influence Economy Podcast with Shayna Davis

The Influence Economy Podcast with Shayna Davis

By Shayna Rattler DavisBusinessTechnologyCareersManagement
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The Influence Economy Podcast with Shayna Davis episodes

  • When Internal Talent Isn’t Enough

    Ever worked with a leader who’s brilliant behind closed doors—but invisible to the outside world? They’re smart, strategic, and respected internally…but when it comes to showing up publicly, they’re MIA. Let’s fix that.

    Because in today’s business climate—shaped by tech disruption, trust gaps, and talent wars—invisible leadership isn’t just a missed opportunity. It’s a measurable liability.

    In this solo episode, I’m breaking down the real cost of external invisibility, why presence equals performance, and how organizations can’t afford to ignore it any longer. I’ll also walk you through the ripple effect invisible leaders create—from revenue loss and retention risks to reputational decline.

    If you’re a decision-maker, this episode will challenge you to stop treating executive visibility like a “nice-to-have.” It’s not. It’s a business necessity.

    What you’ll learn:

    • Why internal credibility without external presence is a growth cap

    • How thought leadership directly ties to revenue, retention, and reputation

    • The measurable risks of executive invisibility (yes, we have the data)

    • Why trust is earned in public—and how leaders can build it

    • What’s at stake when leaders stay quiet in moments that matter

      Your Next Steps:

      • Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

      • Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler

      • Visit our website: https://shaynadavisconsulting.com

        15 min
      • The Leadership Trait That Actually Gets You Promoted
        You ever hear someone say, “That leader just has presence”? We’ve all seen it. But presence without substance? That’s just performance. And in this influence economy, performance doesn’t cut it anymore.
        In this episode, I’m breaking down the shift leaders need to make if they want to be trusted, respected, and remembered. I’m calling out the outdated obsession with personality and charisma, and making a strong case for something deeper—leadership identity.
        I’ll explain why leadership identity is the new executive presence and how it positions you as the kind of leader who doesn’t just get seen—but gets trusted, followed, and chosen. I also share real-world proof from a client who made the shift and completely changed how she was perceived and promoted.
        If you’ve ever felt like you have the skills but still get overlooked… let’s fix that.
        What you’ll learn:
        Why personality gets attention but identity builds authority
        How executive presence is evolving in today’s trust-fragile world
        What leadership identity actually is—and what it’s not
        The key questions to ask to uncover your leadership identity
        How to align your communication, content, and presence to reflect who you really are
        Your Next Steps:
        Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us
        Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler
        Visit our website: https://shaynadavisconsulting.com
        14 min
      • The Real Series B Blind Spot
        You raised Series B. Now what?
        If you’re a tech founder in a Series B company, you’re scaling fast, refining product, and chasing metrics. But while your team builds the tech, who’s building the trust?
        In this solo episode, I’m pulling back the curtain on the blind spot I see across nearly every high-growth company: invisible leadership teams. You’ve got funding, product-market fit, and momentum—but if your leaders can’t communicate externally with clarity, credibility, and confidence, you’ve got a serious growth liability.
        I’m not talking about polishing LinkedIn bios or posting more. I’m talking about turning your operators into trusted voices that support your brand, build stakeholder confidence, and drive real business outcomes.
        Let’s talk about what Series B companies are getting wrong, and how to fix it before your competitors outshine you.
        What you’ll learn:
        Why most Series B companies are ignoring a critical growth driver
        The external influence blind spot that’s holding your leadership team back
        Real talk on why product alone won’t get you to Series C
        What perception has to do with fundraising, talent, and enterprise deals
        Why silent CTOs and invisible VPs are costing you credibility
        How to equip your team to lead out loud, not just operate in the background
        Your Next Steps:
        Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us
        Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler
        Visit our website: https://shaynadavisconsulting.com
        14 min
      • External Influence Is Your New Competitive Edge
        You’ve probably noticed: influence isn’t just for the ‘personal brand’ crowd anymore. It’s the new leadership language.
        In this solo episode, I’m pulling back the curtain on why visibility alone isn’t enough—and how today’s leaders need to evolve their presence to stay relevant and bankable. I break down the real shifts happening in boardrooms, executive suites, and industries where trust is fragile, talent is scarce, and perception drives power.
        I started this show helping entrepreneurs turn influence into income. That mission still matters. But now? We’re going bigger. Because the same principles that fuel personal brands are now mission-critical for executives, corporations, and anyone leading in a high-stakes, high-visibility environment.
        So if you're still defining executive presence by how polished you look in a meeting—let’s fix that.
        In this episode, I break down:
        Why the old rules of influence no longer apply
        How executive presence must evolve—from the room to the world
        The three external forces reshaping leadership today
        Why “being seen” is no longer the goal—and what to aim for instead
        How to position your leadership identity for ROI (reputation, retention, revenue)
        Your Next Steps:
        Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us
        Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler
        Visit our website: https://shaynadavisconsulting.com
        14 min
      • Why Doing All the Right Things Still Isn’t Working w/ Gwen Bortner
        If your to-do list is growing but your results aren’t, you’re probably stuck in self-accountability—and it’s costing you more than you think. In this power-packed episode, I’m joined by business advisor and truth-teller Gwen Bortner to challenge one of the biggest myths in entrepreneurship: that self-accountability is the secret to success. (Spoiler: it’s not.)
        If you're checking the boxes, staying "consistent," and still not seeing the results your expertise deserves, let’s fix that. Gwen and I go deep on the hidden bottlenecks keeping even high-achieving women stuck—and how to break free. You’ll hear why reliability isn’t the same as accountability, why doing the “right” things still won’t get you paid if you’re doing them wrong, and how to shift from hustle to high-leverage execution.
        We’re not talking more tasks. We’re talking about the real internal rewiring and external structure required to create serious income—and a business that doesn’t break you in the process.
        What You’ll Learn:
        Why self-accountability is a myth that keeps you stuck
        The difference between task management and meaningful progress
        How “being reliable” can actually limit your growth
        Gwen’s weekly course of action framework for momentum (without burnout)
        The ONE question to ask to know if you’re chasing someone else’s success
        Why clarity on what you actually want is the first step to scaling sustainably
        Mentioned in the Episode:
        Learn more about Gwen and her work: https://everydayeffectiveness.com 
        Connect with Gwen on LinkedIn: https://www.linkedin.com/in/gwen-bortner/
        Your Next Steps
        Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com
        Follow us on Instagram: http://instagram.com/shaynarattlerdavis
        Follow us on Facebook: https://facebook.com/shaynarattlerdavis
        26 min
      • Profit Starts With Your Money Personality w/ Betty Barnett
        Ever feel like your income doesn’t match your influence? Let’s fix that. In this episode, I’m sitting down with certified money mindset coach Betty Barnett to unpack the unconscious beliefs and money personalities silently running the show behind your business decisions.
        Whether you’re earning six, seven, or even eight figures, you still have a money story—and it might be silently capping your growth. We’re diving deep into how your sacred money archetypes shape everything from your pricing to your business model—and how to identify which ones are empowering or sabotaging you.
        This episode is your invitation to not only shift your mindset—but your money-making strategy from the inside out.
        What You’ll Learn:
        What your money personality is and how it's influencing your business
        Why high earners still hit money mindset blocks (yes, even you)
        How to shift out of scarcity—even if you’re financially successful
        The 8 sacred money archetypes and how to use them to close more deals
        A practical reframe to bring your financial strategy into alignment with the life you actually want
        Why “just making more” isn’t always the answer—and what to ask yourself instead
        Resources Mentioned:
        Learn more about Betty and her free offer: https://bettybarnett.com/ and follow her on Instagram: https://www.instagram.com/betty_barnett_coaching/
        Your Next Steps:
        Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com
        Follow us on Instagram: http://instagram.com/shaynarattlerdavis
        Follow us on Facebook: https://facebook.com/shaynarattlerdavis
        24 min
      • Sales Page Secrets Every Expert Should Know w/ M Shannon Hernandez
        Let’s be honest—your visibility might be on point, but if your sales page isn’t doing its job, you’re leaving serious money on the table.
        In this episode of The Influence Economy, I’m joined by M. Shannon Hernandez—a messaging strategist for high-growth founders and the brain behind the Profit-Driven Messaging Ecosystem. She’s the expert seven-figure leaders call when their message no longer matches their mission. And today? She’s dropping pure fire on why your sales page could be the profit leak you’ve been ignoring.
        We’re not just talking about headlines and button colors. This is about deep alignment between the value you deliver and how you articulate it on your most important conversion asset—your sales page. From “revenue leaks” and visibility that doesn’t pay, to the outdated advice that’s dumbing down your brand, we’re dismantling every lie the online world has sold you about what it takes to convert.
        So, if you’ve been wondering why your incredible visibility hasn’t been translating into revenue, pull up a chair. We’re going in.
        What We Cover:
        The 3 hidden costs of an underperforming sales page
        Why clarity trumps cleverness every single time
        The biggest mistake even seasoned entrepreneurs make when selling
        Why women buyers want more depth—not dumbed-down marketing
        The two sales page myths that are costing you conversions
        How to future-proof your messaging in an AI-driven world
        Resources Mentioned:
        Learn more about Shannon: https://mshannonhernandez.com and follow her on LinkedIn: https://www.linkedin.com/in/mshannonhernandez/
        Shannon’s Free Offer: https://joyfulbusinessrevolution.com/salespagehelp/
        Your Next Steps:
        Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com
        Follow us on Instagram: http://instagram.com/shaynarattlerdavis
        Follow us on Facebook: https://facebook.com/shaynarattlerdavis
        30 min
      • Why Your Mindset Might Be Sabotaging Your Revenue w/ Kim Rogne

        If you’ve ever thought “I don’t have time for mindset work” or rolled your eyes at another journaling challenge—this episode is your wake-up call.

        In today’s conversation, I’m joined by Kim Rogne, certified high-performance coach and founder of For the Love Of. We go beyond the surface to talk about how reprogramming your mindset (yes, literally) could be the one shift standing between you and the income, impact, and influence you’ve been chasing. And if you think mindset is fluffy or “extra”—Kim and I both used to feel the same way… until we didn’t.

        We unpack the exact process that helped Kim start a business at 50, thrive after trauma, and build a high-performance model that keeps CEOs from burning out. She shares her powerful PRP framework—and the story behind how it started with a dollar-store notebook and a text from a friend.

        This isn’t your typical “just journal and manifest it” episode. It’s strategic, science-backed, and grounded in what actually works to build a profitable, fulfilling business.

        What We Cover:

        • The mindset myth most high-achieving women are still believing

        • How 5 minutes a day can rewire your brain and raise your revenue

        • What CEOs get wrong about high performance (and how to fix it)

        • The PRP model: Perception → Reality → Potential

        • A journaling habit that turned into a global movement

          Mentioned Resources:

          • Kim Rogne’s platform: https://fortheloveof.com

          • Follow Kim on Instagram: https://www.instagram.com/kimrogne/

            • Your Next Steps:

            • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com

            • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

            • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

              24 min
            • Your Message Is Confusing. Here’s the Fix w/ Amber Gaige

              If your messaging isn’t making you money, it’s not working. Period.

              This week on The Influence Economy, I’m joined by strategic marketing expert and certified StoryBrand guide Amber Gaige to dissect one of the most overlooked reasons your offers aren’t selling, your DMs are dry, and your content is falling flat: your messaging isn’t converting.

              Amber brings 20+ years of hands-on marketing experience (plus a legacy of entrepreneurship) to this tactical conversation where we cut through the fluff and get to the heart of what makes messaging actually sell. If you’ve been leaning too hard into clever copy, brand jargon, or “cute” positioning—this is your wake-up call.

              In this episode, you’ll learn how to shift from confusing to clear, how to make your messaging hit harder with the exact words your clients are actually using, and how to create content that breaks through 11 million daily messages and still gets noticed.

              This isn’t about branding fluff. This is about revenue-driving clarity, connection, and conversions. Let’s fix that.

              What You’ll Learn:

              • The difference between messaging and marketing (and why most get it wrong)
              • The #1 reason your message isn’t converting (hint: it’s not about you)
              • How to shift from cute to clear without sounding boring
              • The “grunt test” your website must pass in 4 seconds or less
              • A 3-part messaging framework to boost conversions instantly
              • Why every story needs a point (and every point needs a story)
              • The right way to use storytelling that sells (without centering yourself)
              • How to stand out in a noisy market with clarity, not content volume

                • Mentioned Resources:

                • Amber Gaige, Far Beyond Marketing: https://www.farbeyondmarketing.com
                • StoryBrand Framework: https://storybrand.com

                  • Your Next Steps:

                  • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
                  • Follow us on Instagram: http://instagram.com/shaynarattlerdavis
                  • Follow us on Facebook: https://facebook.com/shaynarattlerdavis
                    • 24 min
                  • The Culture Mistake That’s Costing You Innovation w/ Elizabeth Bieniek
                    Let’s talk about the real ROI of joy.
                    If you think workplace culture means ping pong tables and pizza parties… let’s fix that. In this episode, I sit down with disruptive leadership expert and Fortune 100 trailblazer Elizabeth Bieniek, author of Cake on Tuesday, to unpack why joy isn’t just a vibe—it’s a strategy.
                    We go deep into what most leaders get wrong about culture (yes, even the well-intentioned ones), and how real influence comes from authenticity, not armor. Whether you’re leading a team, consulting for enterprise clients, or building your empire—this conversation will challenge how you think about culture, leadership, and the kind of business you actually want to run.
                    Elizabeth and I are peeling back the curtain on what it really means to bring your full self to work—and how that one shift can unlock exponential ROI.
                    What We Cover:
                    The #1 culture mistake leaders make (and how to correct it)
                    Why “joy” is a leadership superpower, not a weakness
                    How to create magnetic workplace culture that retains talent and drives innovation
                    The ROI of authenticity (including how one employee turned joy into a patent!)
                    Tangible ways to “craft” culture vs. just listing values on a wall
                    Resources Mentioned:
                    Learn more about Elizabeth Bieniek https://www.elizabethbieniek.com/ and follow her on Instagram https://www.instagram.com/cakeontuesday/
                    Your Next Steps:
                    Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
                    Follow us on Instagram: http://instagram.com/shaynarattlerdavis
                    Follow us on Facebook: https://facebook.com/shaynarattlerdavis
                    24 min

                  About The Influence Economy Podcast with Shayna Davis

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                  Where technical leaders master the external signals that build trust, win markets, and make their credibility impossible to ignore.