The Influence Economy Podcast with Shayna Davis

The Influence Economy Podcast with Shayna Davis

By Shayna Rattler DavisBusinessTechnologyCareersManagement
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The Influence Economy Podcast with Shayna Davis episodes

  • Why Being Visible Isn’t Enough Anymore

    Let me guess…

    You’ve built the brand, grown the platform, maybe even launched the podcast. You’re visible, respected, and known.But behind the scenes? The momentum, money, and meaningful opportunities still feel like they’re crawling instead of flowing.

    If you’ve ever thought, “I have influence… but I’m not earning at the level I should be,”This episode is your wake-up call.

    I’m spilling the tea on the exact four-part framework I use to help women shift from visibility to authority… from hustle to high-value… and from being seen to being sought after.

    This is The Influence Impact Method—and it’s how you stop trading time for likes and start building something that actually pays you back. Not just today. But for decades to come.

    Inside this episode, I’ll show you:

    • Why your visibility isn’t bankable (yet)

    • The silent saboteur keeping brilliant women stuck in content mode

    • How to shift from being “everywhere” to being irresistible to decision-makers

    • The 4 essential phases to move from platform to profit to legacy

      This isn’t about doing more. It’s about doing what actually moves the needle.

      What You’ll Learn:

      • Why visibility without authority is exhausting—and how to fix it

      • The 4-part Influence Impact Method: Visibility, Authority, Profitability, Legacy

      • How to become a magnet for high-value opportunities without constant content

      • What separates being seen vs. being sought after

      • The mindset shift from online hustler to strategic authority

      • The difference between trading time and building wealth

      • How to start building a brand that outlasts trends, platforms, and algorithms

        Your Next Steps:

        • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com

        • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

        • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

          12 min
        • Get Corporate Clients Using Sales Navigator w/ Tamika Brunetti

          Ready to land bigger, better deals with ease? You’re probably overlooking the most powerful sales tool hiding in plain sight: LinkedIn Sales Navigator.

          In this episode of The Influence Economy Podcast, I sit down with digital sales strategist and LinkedIn expert Tamika Brunetti to pull back the curtain on how to use Sales Navigator to book high-level clients, access decision-makers, and position yourself for six and seven-figure deals.

          Tamika—founder of Ascent Social Capital and a certified LinkedIn Sales Navigator community expert—breaks down exactly how to make LinkedIn work for you, not just sit pretty on your to-do list. She’s trained thousands of professionals across Fortune 500 companies, and today she’s spilling insider tips you won’t get from a YouTube tutorial.

          This is not your average “optimize your LinkedIn profile” talk. We’re talking real strategy to attract serious income.

          Here’s the truth: you don’t need more followers—you need better filters, smarter targeting, and a system that builds relationships with power players on autopilot. Let’s fix that.

          What You’ll Learn:
          • The key difference between regular LinkedIn and Sales Navigator (and why it matters for high-ticket deals)

          • How to use Sales Navigator to find decision-makers, bypass gatekeepers, and multithread your outreach

          • The #1 mistake most users make that’s keeping them broke

          • Tamika’s favorite under-the-radar Sales Navigator feature that tracks buyer intent (and how to use it for bigger conversions)

          • How to use job postings as your strategy shortcut to land fractional roles and consulting contracts

          • How to manage your time on the platform for maximum results in just 30 minutes a day

            Mentioned Resources:
            • Connect with Tamika on LinkedIn: https://www.linkedin.com/in/tamikabrunetti/

            • Want to go deeper? Book a session or find training info via her LinkedIn profile.

              Your Next Steps:
              • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com

              • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

              • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

                28 min
              • 5 Pitch Mistakes Costing You Big Deals

                If you’re showing up, pitching big, and still walking away with a “we’ll think about it,” let’s fix that.

                Far too many high-level women are losing out on five- and six-figure deals—not because their offer isn’t valuable, but because their pitch is killing the deal before it even starts. In this solo episode, I’m breaking down the five most expensive mistakes I see entrepreneurs make when they’re pitching high-stakes deals—and how to avoid them.

                From sounding like a vendor instead of a partner to drowning decision-makers in unnecessary details, this episode is your wake-up call to step up, sharpen your strategy, and position yourself as the most obvious, lowest-risk, highest-ROI choice in the room.

                Let’s shift from “we’ll get back to you” to “where do we sign?”

                What You’ll Learn:

                • The #1 reason your pitch is falling flat—even if your offer is solid

                • The difference between sounding like a seller vs. a strategic partner

                • Why information overload is costing you credibility and clarity

                • How to follow up without being annoying (and stay top of mind)

                • The mindset shift that turns one-off wins into long-term deals

                  Mentioned Resources:

                  • DM Shayna on Instagram @shaynarattlerdavis and say you listened to this episode to explore how she can help you land your next big deal.

                    Your Next Steps:

                    • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com

                    • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

                    • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

                      10 min
                    • Why You’re Not Attracting High-End Clients w/ Landi Jack

                      You say you want to land bigger deals and attract high-end clients—but does your brand actually look like it belongs in the premium lane?

                      In this powerful episode, I sit down with global speaker and CEO of The Circle of Excellence Group, Landi Jack, to unpack what it really means to position yourself for premium clients. Landi has worked in over 50 countries and helps leaders play a bigger game—so you already know she’s not here to play small.

                      We’re not just talking mindset—we’re getting into the branding, the presentation, the positioning, and yes, even your wardrobe. If you’ve ever wondered why your audience isn’t converting into high-paying clients, this episode might just be your wake-up call.

                      We’re spilling the tea on everything from pricing and presentation to the colors you wear and the energy you bring into a room. And trust me—this isn’t about being fake. It’s about showing up as the elevated version of who you already are so that premium clients don’t overlook you.

                      What You’ll Learn:

                      • The biggest non-obvious reason you’re not attracting premium clients

                      • Why your branding and wardrobe are repelling the people with the checkbooks

                      • How to align your lifestyle brand with your business goals

                      • What makes a premium brand stand out online (hint: it’s not your content volume)

                      • Why confidence is the secret sauce most entrepreneurs are skipping

                      • The one shift that can double your rates instantly

                      • Why polarizing opinions are actually magnetic to high-end buyers

                      • How to expand beyond your local market and go global

                        Mentioned Resources:

                        • Landi Jack: https://www.circleofexcellence.group

                          Your Next Steps:

                          • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com

                          • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

                          • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

                            30 min
                          • Turn Your Business Into a Sellable Asset w/ Patty Block

                            Are you building a business with an exit in mind—or just hoping it works out when you’re ready to move on?Most women entrepreneurs pour everything into growing their companies but never think about how (or if) they’ll exit. That’s a costly mistake—because without a strategic exit plan, you could leave serious wealth on the table.

                            In this powerful conversation, I’m joined by Patty Block—business advisor, transition expert, and author of Your Hidden Advantage. For nearly two decades, Patty has helped women business owners fine-tune operations, scale revenue, and build real business value so they can create an “elegant exit” on their terms.

                            We’re dismantling the myths around selling your business, unpacking the different exit options available, and revealing how even personal brands can create sellable assets. Whether you’re years away from selling or thinking about closing the doors soon, the time to start positioning for your exit is now.

                            You’ll learn why only a small percentage of women-owned businesses successfully sell, what to do to avoid being taken advantage of in the deal-making process, and how to protect your intellectual property so it actually adds value to your business.

                            What You’ll Learn in This Episode:

                            • Why so few women entrepreneurs successfully exit their businesses—and how to beat the odds

                            • The different types of exits (and why selling isn’t the only option)

                            • How to position a personal brand for sale by building frameworks and intellectual property

                            • The five-year runway you should aim for to maximize business value

                            • What to avoid so you don’t get hustled or undervalued in the negotiation process

                              Links and Resources Mentioned in This Episode:

                              • Your Hidden Advantage by Patty Block: https://theblockgroup.net/book

                              • Follow Patty on LinkedIn: https://www.linkedin.com/in/pattyblock

                                Your Next Steps:

                                • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com

                                • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

                                • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

                                  27 min
                                • What’s Actually Blocking Bigger Deals?

                                  What if the only thing standing between you and corporate deals wasn’t your offer—but your mindset?

                                  In this episode of The Influence Economy, I’m spilling the tea on the internal blocks holding too many high-level women back from the kind of opportunities that actually match their brilliance.

                                  Not because they’re not qualified. Not because they’re not ready. But because they’ve been told they need to look, act, or sound a certain way to get in the room.

                                  Let’s fix that.

                                  I’m sharing the raw truth about what it really takes to get seen—and paid—by premium-level clients and partners. And spoiler alert: It’s not a rebrand. It’s not a new pitch deck. It’s not another certification. It’s learning how to own the power of who you already are.

                                  This episode is your permission slip to stop shrinking, upgrade your belief system, and finally position yourself for high-value deals—without changing your whole identity.

                                  Here’s what we cover:

                                  What You’ll Learn:

                                  • My personal journey from burnout to bankable corporate deals

                                  • The 3 biggest mindset myths that are secretly blocking your revenue

                                  • Why you don’t need a rebrand—you need a refinement

                                  • The inner shifts that move you from imposter to in-demand

                                  • How to start thinking like a woman who closes deals

                                    Your Next Steps:

                                    • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com

                                    • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

                                    • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

                                      14 min
                                    • Scale with Ease w/ Ann Carden

                                      Stop Chasing Pennies and Start Positioning for Premium! If you’re still trading time for dollars and wondering why scaling feels out of reach, let’s fix that. In this episode of The Influence Economy, I’m sitting down with Ann Carden—a strategic growth consultant and multi-business founder who’s mastered the art of high-ticket, high-impact business models.

                                      Ann’s story isn’t about hustling harder—it’s about building smarter. With 40+ years of business, marketing, and sales expertise, she’s coached hundreds of entrepreneurs to pivot from low-leverage offers to premium clients and million-dollar business models.We’re spilling the tea on what’s really stopping you from scaling, how to reclaim your time by letting go of control, and why most business owners are accidentally capping their income.If you’re still spending your mornings doing admin tasks or struggling to delegate, this is your wake-up call. And if you’re still selling $97 offers to people who “need to pray about it,” Ann and I are showing you how to stop stepping over dollars to get to dimes.

                                      What You’ll Learn:

                                      • Why your need for control is costing you serious income

                                      • How to create a premium business model with high-ticket offers

                                      • The 4-part framework to scale without burnout

                                      • Revenue tiers that support a lifestyle of freedom and profit

                                      • Why corporate contracts and fewer clients = more money

                                      • The mindset shifts required to think (and earn) bigger

                                        Resources Mentioned:

                                        • Connect with Ann on LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach/
                                        • Access Ann’s Free Training: https://expertinyou.biz 
                                        • Your Next Steps:

                                          • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com

                                          • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

                                          • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

                                            36 min
                                          • The Truth About High-Ticket Sales

                                            Let’s be honest—undercharging isn’t a mindset problem. It’s a strategy gap.No one taught you how to sell what you do at the level it deserves… but that changes today.

                                            In this episode of The Influence Economy, I’m pulling back the curtain on how to finally price, position, and sell your premium offers without selling your soul—or hustling harder. Because the truth is, you don’t need a bigger audience… you need better positioning.

                                            If your calendar is full, your energy is drained, and your income’s not matching your impact, your business doesn’t need another offer. It needs a better one. A high-ticket one.

                                            I’ll walk you through:

                                            • Why you’re more ready for high-ticket than you think

                                            • The 5 core elements of a premium offer that actually sells

                                            • How to attract and close high-value clients without being “salesy”

                                              This episode is for the woman who’s ready to ditch the low-ticket hustle and finally get paid in alignment with the power of what she does.

                                              What You’ll Learn:

                                              • Why high-ticket isn’t just for coaches or influencers

                                              • The mindset shift that helped me go from $5K to $25K offers

                                              • How to reframe “sales” into empowered communication

                                              • The premium offer checklist every entrepreneur needs

                                              • Why “more deliverables” don’t equal “more value”

                                              • How to stop convincing and start clarifying your offer

                                                Resources Mentioned:

                                                • DM Shayna your takeaway: http://instagram.com/shaynarattlerdavis

                                                  Your Next Steps:

                                                  • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com

                                                  • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

                                                  • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

                                                    14 min
                                                  • The Truth About Scaling You Haven’t Heard w/ Darnyelle Jervey Harmon

                                                    You’ve been told to “scale your business”—but what if that advice is keeping you stuck?

                                                    In this episode, I sit down with the iconic Darnyelle Jervey Harmon, powerhouse CEO of Incredible One Enterprises and the mind behind the Move to Millions Method. Together, we’re pulling back the curtain on the real meaning of scaling—and why most entrepreneurs are getting it wrong. If you’ve ever thought scaling meant jumping from $80K to $100K, or running Facebook ads before you’ve built a real foundation, you’re gonna want to press play.

                                                    This isn’t just strategy—it’s a total reframe. Darnyelle is breaking down the revenue markers, mindset shifts, systems, and team structure that have helped her clients generate over half a billion dollars. We’re talking about building something sustainable, scalable, and spiritually aligned—without the burnout.

                                                    What we cover:

                                                    • What scaling actually means—and why it starts around $400K, not $100K

                                                    • The 10 strategic components every business must have before scaling

                                                    • How to stop working 12-hour days and still grow your revenue

                                                    • The key systems that help you scale without chaos

                                                    • Why grinding keeps you tired, not paid

                                                    • How to set profit margins that fund your freedom

                                                    • What your team should look like if you’re serious about scaling

                                                    • The mindset traps that are secretly sabotaging your next level

                                                      Resources Mentioned:

                                                      • Darnyelle’s Move to Millions Method and Book: https://movetomillions.com

                                                      • Darnyelle’s FREE Resources and Tools: https://movetomillions.com/freebies/
                                                      • Follow Darnyelle on Instagram: https://instagram.com/darnyellejerveyharmon

                                                        Your Next Steps:

                                                        • Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com

                                                        • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

                                                        • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

                                                          32 min
                                                        • The Framework That Scales Influence Into Income

                                                          Let’s be honest: the old business growth roadmap was never made for women like us. Start-up, growth, maturity, expansion, exit? That’s VC language. But what if your platform isn’t just a business—what if it’s a mission, a message, a movement?

                                                          In this episode of The Influence Economy, I’m unveiling the real 5-stage journey that high-impact personal brands actually go through. It’s the foundation of my Influence Impact Method—and it’s the blueprint every ambitious woman needs to stop spinning her wheels and start scaling with serious strategy.

                                                          If you’ve ever asked, “Why am I working this hard and still not getting premium-level results?”—this is your wake-up call. You’ll find out where you are, what’s keeping you stuck, and what exactly to do next to turn your visibility into serious income.

                                                          Here’s the truth: you don’t need to hustle harder. You need a smarter framework. And today, you’ll get it.

                                                          What You’ll Learn:

                                                          • The five real stages of growth for personal brands—and why traditional models don’t work for you

                                                          • What intentional visibility really looks like (and why going viral is NOT the goal)

                                                          • How to know if you’re in the authority-building phase—and what to shift if you’re stuck

                                                          • Why profitability is about power—not volume

                                                          • What it actually means to build a legacy-driven brand that scales without burnout

                                                            Mentioned Resources:

                                                            • Take the Influence Growth Assessment: https://myinfluencestyle.com

                                                              Your Next Steps:

                                                              • Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com

                                                              • Follow us on Instagram: http://instagram.com/shaynarattlerdavis

                                                              • Follow us on Facebook: https://facebook.com/shaynarattlerdavis

                                                                12 min

                                                              About The Influence Economy Podcast with Shayna Davis

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                                                              Where technical leaders master the external signals that build trust, win markets, and make their credibility impossible to ignore.