You ever hear someone say, “That leader just has presence”? We’ve all seen it. But presence without substance? That’s just performance. And in this influence economy, performance doesn’t cut it anymore.

In this episode, I’m breaking down the shift leaders need to make if they want to be trusted, respected, and remembered. I’m calling out the outdated obsession with personality and charisma, and making a strong case for something deeper—leadership identity.

I’ll explain why leadership identity is the new executive presence and how it positions you as the kind of leader who doesn’t just get seen—but gets trusted, followed, and chosen. I also share real-world proof from a client who made the shift and completely changed how she was perceived and promoted.

If you’ve ever felt like you have the skills but still get overlooked… let’s fix that.

What you’ll learn:

Why personality gets attention but identity builds authority

How executive presence is evolving in today’s trust-fragile world

What leadership identity actually is—and what it’s not

The key questions to ask to uncover your leadership identity

How to align your communication, content, and presence to reflect who you really are

Your Next Steps:

Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler

Visit our website: https://shaynadavisconsulting.com

You raised Series B. Now what?

If you’re a tech founder in a Series B company, you’re scaling fast, refining product, and chasing metrics. But while your team builds the tech, who’s building the trust?

In this solo episode, I’m pulling back the curtain on the blind spot I see across nearly every high-growth company: invisible leadership teams. You’ve got funding, product-market fit, and momentum—but if your leaders can’t communicate externally with clarity, credibility, and confidence, you’ve got a serious growth liability.

I’m not talking about polishing LinkedIn bios or posting more. I’m talking about turning your operators into trusted voices that support your brand, build stakeholder confidence, and drive real business outcomes.

Let’s talk about what Series B companies are getting wrong, and how to fix it before your competitors outshine you.

What you’ll learn:

Why most Series B companies are ignoring a critical growth driver

The external influence blind spot that’s holding your leadership team back

Real talk on why product alone won’t get you to Series C

What perception has to do with fundraising, talent, and enterprise deals

Why silent CTOs and invisible VPs are costing you credibility

How to equip your team to lead out loud, not just operate in the background

Your Next Steps:

Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler

Visit our website: https://shaynadavisconsulting.com

You’ve probably noticed: influence isn’t just for the ‘personal brand’ crowd anymore. It’s the new leadership language.

In this solo episode, I’m pulling back the curtain on why visibility alone isn’t enough—and how today’s leaders need to evolve their presence to stay relevant and bankable. I break down the real shifts happening in boardrooms, executive suites, and industries where trust is fragile, talent is scarce, and perception drives power.

I started this show helping entrepreneurs turn influence into income. That mission still matters. But now? We’re going bigger. Because the same principles that fuel personal brands are now mission-critical for executives, corporations, and anyone leading in a high-stakes, high-visibility environment.

So if you’re still defining executive presence by how polished you look in a meeting—let’s fix that.

In this episode, I break down:

Why the old rules of influence no longer apply

How executive presence must evolve—from the room to the world

The three external forces reshaping leadership today

Why “being seen” is no longer the goal—and what to aim for instead

How to position your leadership identity for ROI (reputation, retention, revenue)

Your Next Steps:

Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler

If your to-do list is growing but your results aren’t, you’re probably stuck in self-accountability—and it’s costing you more than you think. In this power-packed episode, I’m joined by business advisor and truth-teller Gwen Bortner to challenge one of the biggest myths in entrepreneurship: that self-accountability is the secret to success. (Spoiler: it’s not.)

If you’re checking the boxes, staying “consistent,” and still not seeing the results your expertise deserves, let’s fix that. Gwen and I go deep on the hidden bottlenecks keeping even high-achieving women stuck—and how to break free. You’ll hear why reliability isn’t the same as accountability, why doing the “right” things still won’t get you paid if you’re doing them wrong, and how to shift from hustle to high-leverage execution.

We’re not talking more tasks. We’re talking about the real internal rewiring and external structure required to create serious income—and a business that doesn’t break you in the process.

What You’ll Learn:

Why self-accountability is a myth that keeps you stuck

The difference between task management and meaningful progress

How “being reliable” can actually limit your growth

Gwen’s weekly course of action framework for momentum (without burnout)

The ONE question to ask to know if you’re chasing someone else’s success

Why clarity on what you actually want is the first step to scaling sustainably

Mentioned in the Episode:

Learn more about Gwen and her work: https://everydayeffectiveness.com 

Your Next Steps

Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com

Follow us on Instagram: http://instagram.com/shaynarattlerdavis

Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Ever feel like your income doesn’t match your influence? Let’s fix that. In this episode, I’m sitting down with certified money mindset coach Betty Barnett to unpack the unconscious beliefs and money personalities silently running the show behind your business decisions.

Whether you’re earning six, seven, or even eight figures, you still have a money story—and it might be silently capping your growth. We’re diving deep into how your sacred money archetypes shape everything from your pricing to your business model—and how to identify which ones are empowering or sabotaging you.

This episode is your invitation to not only shift your mindset—but your money-making strategy from the inside out.

What You’ll Learn:

What your money personality is and how it’s influencing your business

Why high earners still hit money mindset blocks (yes, even you)

How to shift out of scarcity—even if you’re financially successful

The 8 sacred money archetypes and how to use them to close more deals

A practical reframe to bring your financial strategy into alignment with the life you actually want

Why “just making more” isn’t always the answer—and what to ask yourself instead

Resources Mentioned:

Learn more about Betty and her free offer: https://bettybarnett.com/ and follow her on Instagram: https://www.instagram.com/betty_barnett_coaching/

Your Next Steps:

Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com

Follow us on Instagram: http://instagram.com/shaynarattlerdavis

Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Let’s be honest—your visibility might be on point, but if your sales page isn’t doing its job, you’re leaving serious money on the table.

In this episode of The Influence Economy, I’m joined by M. Shannon Hernandez—a messaging strategist for high-growth founders and the brain behind the Profit-Driven Messaging Ecosystem. She’s the expert seven-figure leaders call when their message no longer matches their mission. And today? She’s dropping pure fire on why your sales page could be the profit leak you’ve been ignoring.

We’re not just talking about headlines and button colors. This is about deep alignment between the value you deliver and how you articulate it on your most important conversion asset—your sales page. From “revenue leaks” and visibility that doesn’t pay, to the outdated advice that’s dumbing down your brand, we’re dismantling every lie the online world has sold you about what it takes to convert.

So, if you’ve been wondering why your incredible visibility hasn’t been translating into revenue, pull up a chair. We’re going in.

What We Cover:

The 3 hidden costs of an underperforming sales page

Why clarity trumps cleverness every single time

The biggest mistake even seasoned entrepreneurs make when selling

Why women buyers want more depth—not dumbed-down marketing

The two sales page myths that are costing you conversions

How to future-proof your messaging in an AI-driven world

Resources Mentioned:

Shannon’s Free Offer: https://joyfulbusinessrevolution.com/salespagehelp/

Your Next Steps:

Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com

Follow us on Instagram: http://instagram.com/shaynarattlerdavis

Follow us on Facebook: https://facebook.com/shaynarattlerdavis

If you’ve ever thought “I don’t have time for mindset work” or rolled your eyes at another journaling challenge—this episode is your wake-up call.

In today’s conversation, I’m joined by Kim Rogne, certified high-performance coach and founder of For the Love Of. We go beyond the surface to talk about how reprogramming your mindset (yes, literally) could be the one shift standing between you and the income, impact, and influence you’ve been chasing. And if you think mindset is fluffy or “extra”—Kim and I both used to feel the same way… until we didn’t.

We unpack the exact process that helped Kim start a business at 50, thrive after trauma, and build a high-performance model that keeps CEOs from burning out. She shares her powerful PRP framework—and the story behind how it started with a dollar-store notebook and a text from a friend.

This isn’t your typical “just journal and manifest it” episode. It’s strategic, science-backed, and grounded in what actually works to build a profitable, fulfilling business.

What We Cover:

The mindset myth most high-achieving women are still believing

How 5 minutes a day can rewire your brain and raise your revenue

What CEOs get wrong about high performance (and how to fix it)

The PRP model: Perception → Reality → Potential

A journaling habit that turned into a global movement

Mentioned Resources:

Kim Rogne’s platform: https://fortheloveof.com

Your Next Steps:

Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com

Follow us on Instagram: http://instagram.com/shaynarattlerdavis

Follow us on Facebook: https://facebook.com/shaynarattlerdavis

If your messaging isn’t making you money, it’s not working. Period.

This week on The Influence Economy, I’m joined by strategic marketing expert and certified StoryBrand guide Amber Gaige to dissect one of the most overlooked reasons your offers aren’t selling, your DMs are dry, and your content is falling flat: your messaging isn’t converting.

Amber brings 20+ years of hands-on marketing experience (plus a legacy of entrepreneurship) to this tactical conversation where we cut through the fluff and get to the heart of what makes messaging actually sell. If you’ve been leaning too hard into clever copy, brand jargon, or “cute” positioning—this is your wake-up call.

In this episode, you’ll learn how to shift from confusing to clear, how to make your messaging hit harder with the exact words your clients are actually using, and how to create content that breaks through 11 million daily messages and still gets noticed.

This isn’t about branding fluff. This is about revenue-driving clarity, connection, and conversions. Let’s fix that.

What You’ll Learn:

Mentioned Resources:

Your Next Steps:

Let’s talk about the real ROI of joy.

If you think workplace culture means ping pong tables and pizza parties… let’s fix that. In this episode, I sit down with disruptive leadership expert and Fortune 100 trailblazer Elizabeth Bieniek, author of Cake on Tuesday, to unpack why joy isn’t just a vibe—it’s a strategy.

We go deep into what most leaders get wrong about culture (yes, even the well-intentioned ones), and how real influence comes from authenticity, not armor. Whether you’re leading a team, consulting for enterprise clients, or building your empire—this conversation will challenge how you think about culture, leadership, and the kind of business you actually want to run.

Elizabeth and I are peeling back the curtain on what it really means to bring your full self to work—and how that one shift can unlock exponential ROI.

What We Cover:

The #1 culture mistake leaders make (and how to correct it)

Why “joy” is a leadership superpower, not a weakness

How to create magnetic workplace culture that retains talent and drives innovation

The ROI of authenticity (including how one employee turned joy into a patent!)

Tangible ways to “craft” culture vs. just listing values on a wall

Resources Mentioned:

Learn more about Elizabeth Bieniek https://www.elizabethbieniek.com/ and follow her on Instagram https://www.instagram.com/cakeontuesday/

Your Next Steps:

Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com

Follow us on Instagram: http://instagram.com/shaynarattlerdavis

Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Let me guess…

You’ve built the brand, grown the platform, maybe even launched the podcast. You’re visible, respected, and known.
But behind the scenes? The momentum, money, and meaningful opportunities still feel like they’re crawling instead of flowing.

If you’ve ever thought, “I have influence… but I’m not earning at the level I should be,”
This episode is your wake-up call.

I’m spilling the tea on the exact four-part framework I use to help women shift from visibility to authority… from hustle to high-value… and from being seen to being sought after.

This is The Influence Impact Method—and it’s how you stop trading time for likes and start building something that actually pays you back. Not just today. But for decades to come.

Inside this episode, I’ll show you:

Why your visibility isn’t bankable (yet)

The silent saboteur keeping brilliant women stuck in content mode

How to shift from being “everywhere” to being irresistible to decision-makers

The 4 essential phases to move from platform to profit to legacy

This isn’t about doing more. It’s about doing what actually moves the needle.

What You’ll Learn:

Why visibility without authority is exhausting—and how to fix it

The 4-part Influence Impact Method: Visibility, Authority, Profitability, Legacy

How to become a magnet for high-value opportunities without constant content

What separates being seen vs. being sought after

The mindset shift from online hustler to strategic authority

The difference between trading time and building wealth

How to start building a brand that outlasts trends, platforms, and algorithms

Your Next Steps:

Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com

Follow us on Instagram: http://instagram.com/shaynarattlerdavis

Follow us on Facebook: https://facebook.com/shaynarattlerdavis