The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.

The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon.

The three main types of factual appeal are features, demonstration, and price.

There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit.

The three categories of advertising - the hard sell, the soft sell, and positioning or branding.

The three meanings of advertisements - the surface meaning, the intended meaning, the ideological meaning.

There are at least five major internal factors influencing consumption - motivation, learning and memory, personality and self-concept, attitudes, and information processing.

There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends.

Just as the media expanded to fill leisure hours, marketing expanded to absorb disposable income.

People consume because they "want" something. People consume to establish relationships. People consume to help define their place and role in society. People consume to help define who they are as individuals.