The five common characteristics of mass communications organizations: Usually produced by formal and complex organizations ("professional communicators"); Organizations have multiple gatekeepers; Need a great deal of money to operate; Exist to make a profit; And have a great deal of competition.

The eight communication elements in mass communications.

The eight elements of communications in face to face and machine assisted communications.

Identify, define, and describe the function of each element in the communication process - a sender, a process of encoding, a message, a channel, a process of decoding, a receiver, feedback, and noise.

Understand how culture liberates and limits the individual.

Understand how culture defines, divides, and unites us.

And understand the difference between the dominant culture and sub-cultures.

Understand the role of mass communication in forming a "Common Culture".

Exactly what is culture? It's learned behavior. By individuals. Of a given group or groups.

Technical orientation for IDS 3301, Issues in Culture and Society