Gary Vaynerchuk (Gary Vee) has built his personal brand on authenticity and industry knowledge that has brought him unparalleled name recognition and opportunities to share his insights in the business world. It is an honor to have him here on Start With A Win to discuss his perspectives on leadership during a pandemic and beyond.

Gary has been leading by example during COVID-19 when it comes to being present, providing valuable content, and being transparent even in the midst of uncertainty. Many leaders across the industries have backed away from sharing their thoughts publicly or with their internal teams because they just don’t know what they should be saying. However, Gary emphasizes the importance of being visible, being transparent, and being consistent. Even if you feel like you don’t have anything to say, be present, encourage your people to stay safe, and keep up hope. Reaching out for help if they need it is enough for your employees, customers, and other stakeholders to see you as an authentic leader.

A key component of this transparent leadership is emotional intelligence, particularly awareness, empathy, compassion, and humanity. Many leaders have been hesitant to say anything regarding the pandemic or the recent racial justice uprising because they don’t feel like it is their place. However, your followers appreciate contextual messages that tell them how you feel about important topics, and this will likely lead them to become more brand loyal in the future. While Gary recommends LinkedIn as the best platform to garner organic reach that will spur on the most engagement, he points out that every leader should be self-aware enough to choose the platform that will be best for their personality. How do you work best? Which medium is the best host for this method? Choosing the right platform will allow you to be your best self and promote consistency.

Connect with Gary:

https://www.garyvaynerchuk.com/

https://twitter.com/garyvee

https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw

https://www.instagram.com/garyvee/

https://www.linkedin.com/in/garyvaynerchuk 

Connect with Adam:

https://www.startwithawin.com/ 

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