The Influencer Marketing Podcast

In this cutout, join Josh as he explores how Asian markets are reshaping influencer marketing. Discover the future trends and what Western brands can learn from the East, from live shopping innovations to new consumer engagement strategies. Gain insights into global digital marketing shifts in this brief highlight.

In this cutout edition episode, join Taryn—an influencer and entrepreneur—as she shares her best practices for engaging with creators, evaluating them effectively, and her take on live shopping. Discover her insights on the future of influencer marketing and the emerging trends poised to transform the industry.

Join us in this enlightening episode as Andreea dives into the three main attribution models for influencer marketing. She’ll provide a detailed walkthrough, complete with screen sharing, to explain how each model functions and determine which one best suits different marketing needs. Tune in to gain a deeper understanding of how to effectively track and measure the impact of your influencer campaigns.

Join us as Dominik, with extensive experience from top direct-to-consumer brands, dives into the pitfalls of using discount codes with influencers. In this episode, he explores alternative promotional tactics that don’t rely on codes and shares effective strategies for collaborating with influencers without them. Tune in to discover a wealth of insights on enhancing your influencer partnerships.

Join Maura, a seasoned influencer marketing expert, as she reveals her strategies for sourcing the right influencers to elevate your campaigns. In this episode, Maura offers practical tips to enhance influencer performance and details the key factors to consider when evaluating potential influencer profiles. Tune in to uncover a wealth of insights and take your influencer collaborations to the next level!

Join Andreea, an influencer marketing expert, as she explains how to prove the value of your influencer program beyond just sales. Learn about three attribution models for tracking ROI, effective content distribution strategies, and tips for maximizing your budget. Tune in for insights on balancing awareness and conversion in your campaigns.

Join us in this episode as Kendall dives into the world of experiential marketing. She explains what it is, provides examples, and shares insights on how to execute it effectively. Discover common pitfalls to avoid and learn what to realistically expect from your experiential marketing efforts.

In this cut-out edition episode we delve into the transition from sales-driven strategies to branding-focused ones, highlighting the importance of forging an emotional connection with audiences.

In this cut-out edition episode, join experts Hope and Collin as they explore Snapchat's unique landscape for marketers. Discover why Snap's design promotes genuine engagement and how it stands as a cost-effective, underutilized channel with substantial potential. Learn the basics of partnering with Snap creators and why Snapchat could revolutionize your marketing efforts. Tune in for essential insights on leveraging Snapchat in your strategy.

In this cut-out edition episode, join Fedja as he explores the evolution of virtual influencers and AI's impact on influencer marketing. Discover how brands can collaborate with virtual personas, the challenges with user-generated content, and the potential shift towards AI dominance in the industry. Tune in for strategic insights on leveraging AI influencers effectively.