The Influencer Marketing Podcast

In this cut-out edition episode, join Fedja as he explores the evolution of virtual influencers and AI's impact on influencer marketing. Discover how brands can collaborate with virtual personas, the challenges with user-generated content, and the potential shift towards AI dominance in the industry. Tune in for strategic insights on leveraging AI influencers effectively.

In this cut-out edition episode, Andreea Moise dives into the practicality of using a pricing table—a handy spreadsheet that assists brands in determining the right payment for influencers. This invaluable tool not only helps in maintaining budget but also empowers teams to make autonomous decisions using the table as a guideline.

Join us as Jacques, a seasoned influencer marketing professional with extensive experience in the French market, shares his insights on this episode. He discusses the key considerations for brands looking to enter the French market, emphasizing the importance of understanding cultural differences to avoid common mistakes. Jacques also explores the unique potential and opportunities within the French market for influencer collaborations. Tune in to gain valuable knowledge that could transform your approach to influencer marketing in France.

Join us in this episode as Nycole explains how to use an omnichannel strategy with influencers. She'll cover what an omnichannel approach involves and how to set it up effectively. Nycole will also discuss how teams within an organization can work together to improve their influencer marketing. Plus, she’ll share plenty of simple tips and tricks to boost your marketing campaigns. Tune in to learn how to coordinate your influencer strategies across different channels!

Tune in to this episode as we discuss the latest Instagram features with Lindsey Gamble, influencer marketing expert and creator of Lindsey Gamble's Newsletter. Lindsey delves into the significance of Instagram's new updates and provides strategic advice on how brands can effectively utilize them. Explore how to maximize your brand's impact on Instagram and gain practical tips from Lindsey's in-depth knowledge of social media trends.

Join us for an insightful episode with Katherine, who brings her expertise on running influencer campaigns for high-ticket products. Discover what to expect when marketing premium items through influencers, along with smart tips and tricks to maximize your campaign's impact. Katherine will also share examples of successful campaigns, providing you with real-world insights into how best to leverage influencer partnerships for high-value products. Tune in to learn how to elevate your marketing strategy!

Join us in this episode as our guest, Lauren, dives into the strategic world of influencer marketing for startups on a shoestring budget. Discover practical tactics for engaging with influencers, including how to craft direct messages that get responses. Lauren shares a range of effective strategies to help startups make the most of their influencer collaborations, regardless of budget constraints. Tune in to learn from Lauren how to leverage influencer partnerships to boost your startup's visibility and growth.

Join us for an insightful conversation with Johanna, a talent manager who skillfully navigates the world of influencer marketing. In this episode, Johanna breaks down her process for evaluating influencers before adding them to her roster and discusses the right time for a creator to consider getting a manager. She also shares valuable tips on how brands can negotiate fair deals that keep creators motivated and incentivized. Tune in to gain a comprehensive understanding of the dynamics within influencer marketing from an experienced professional's perspective.

Join us in this insightful episode where Daniel, an expert in Meta advertising, shares his extensive knowledge and experiences. Having run countless successful campaigns on Meta, he uses his unique approach to develop effective ad content. In our discussion, he reveals the best setups for creating impactful content that resonates on the platform. He'll also dive into essential tips and tricks for mastering Meta ads, and discuss the mindset needed to transform any product into an engaging content piece suited for Meta. Tune in to gain practical insights from an experienced expert who's tested and refined strategies that really work.

Join us for a deep dive with Molly, an expert in leveraging influencer collaborations for sales conversions. In this episode, Molly shares her insights on identifying influencers who not only attract attention but also drive significant sales. She'll explain the key metrics to look at when determining the potential for sales conversion, discuss the return on ad spend (ROAS) you can expect in today's market, and provide strategies on how to maximize the impact of influencer partnerships. Whether you're looking to boost your brand's sales or refine your influencer marketing strategy, this episode is packed with valuable advice. Tune in to learn how to make the most out of your influencer collaborations.