The Influencer Marketing Podcast

Join us for an insightful episode with Daniel, a Meta advertising expert, who shares his extensive knowledge and unique approach to creating effective ad content. He reveals the best setups for impactful content on the platform and offers essential tips for mastering Meta ads. Tune in for practical insights from an experienced professional who has tested and refined strategies that truly work.

In this cutout, Sabrina explores influencer marketing for small local businesses such as restaurants and hotels. She offers insights on initiating influencer collaborations, finding and connecting with the right influencers, and establishing impactful partnerships. Tune in to discover practical tips for leveraging influencer marketing to enhance your local business.

In this cutout, Katie Stoller, a seasoned influencer marketing expert, shares how effective storytelling maintains brand relevance. Dive into her experiences with major brands and explore current and future trends in the industry. Tune in for key insights from a top professional in influencer marketing.

In this cutout, listen to Anouk discuss the essentials of creating co-collections with influencers. Learn dos and don’ts, common pitfalls, and the benefits of these collaborations. Packed with practical advice, this highlight is perfect for brands looking to leverage influencer partnerships effectively. Tune in for actionable insights.

In this cutout, join Josh as he explores how Asian markets are reshaping influencer marketing. Discover the future trends and what Western brands can learn from the East, from live shopping innovations to new consumer engagement strategies. Gain insights into global digital marketing shifts in this brief highlight.

In this cutout edition episode, join Taryn—an influencer and entrepreneur—as she shares her best practices for engaging with creators, evaluating them effectively, and her take on live shopping. Discover her insights on the future of influencer marketing and the emerging trends poised to transform the industry.

Join us in this enlightening episode as Andreea dives into the three main attribution models for influencer marketing. She’ll provide a detailed walkthrough, complete with screen sharing, to explain how each model functions and determine which one best suits different marketing needs. Tune in to gain a deeper understanding of how to effectively track and measure the impact of your influencer campaigns.

Join us as Dominik, with extensive experience from top direct-to-consumer brands, dives into the pitfalls of using discount codes with influencers. In this episode, he explores alternative promotional tactics that don’t rely on codes and shares effective strategies for collaborating with influencers without them. Tune in to discover a wealth of insights on enhancing your influencer partnerships.

Join Maura, a seasoned influencer marketing expert, as she reveals her strategies for sourcing the right influencers to elevate your campaigns. In this episode, Maura offers practical tips to enhance influencer performance and details the key factors to consider when evaluating potential influencer profiles. Tune in to uncover a wealth of insights and take your influencer collaborations to the next level!

Join Andreea, an influencer marketing expert, as she explains how to prove the value of your influencer program beyond just sales. Learn about three attribution models for tracking ROI, effective content distribution strategies, and tips for maximizing your budget. Tune in for insights on balancing awareness and conversion in your campaigns.