In this episode, Andreea Moise talks about how to use a pricing table. This table is a spreadsheet that helps brands figure out how much to pay influencers. It makes sure brands don't spend too much and stay on budget. This tool also helps the team and employees make decisions without always asking for permission. They just need to follow the table's guide. After the episode, you can find this pricing table on LinkedIn. Make sure to follow Andreea Moise and Paiame Shalalvand on LinkedIn to get it.

Explore the world of YouTube, where not only comedians but all creators find a home for engaging content that goes beyond the brief entertainment found on TikTok. This episode discusses why YouTube stands out as a platform for real influence and how to tell if YouTubers truly connect with their audience.

In this episode, we delve into the implications of Universal Music's decision to remove their catalog from TikTok, examining the platform's role in music marketing rather than monetization. We discuss the critical need for creators to diversify their business models to avoid over-reliance on social media platforms like Instagram and TikTok. Additionally, we explore potential outcomes if Universal's music does not return to TikTok, highlighting the significance of nurturing relationships with talent and agent managers. The conversation also covers strategies for brands looking to effectively utilize TikTok for their marketing efforts.

Join us as we chat with Victor, founder of Lava Art, on his unexpected journey from a vacation in South Korea to establishing a unique cosmetic brand. Victor shares insights on the challenges of starting and growing a business, including digital marketing struggles and the shift towards organic growth. He also hints at a new strategy for rewarding loyal customers. This episode offers practical advice for entrepreneurs on adapting to market changes and the importance of customer connection.

We discuss the crucial role of precise briefings and the power of events in building genuine connections with influencers. Danielle emphasizes the importance of balancing creative freedom with brand alignment and highlights the evolving importance of audience engagement. The conversation also acknowledges the critical, yet often overlooked, work of influencer managers in fostering long-term, successful collaborations. This discussion provides insights into effective influencer marketing practices and the importance of authenticity and relationship-building in the digital age.

In this episode, we delve into the fascinating world of YouTube creators with a focus on niche content areas like Roblox and Pokémon. Our guest shares insights from their extensive experience in the creator space, highlighting the evolution of Roblox from a simple game to a vast platform where developers can create unique worlds. This transformation has opened doors for brands to engage with younger audiences through innovative advertising methods. We also explore the importance of long-form content on YouTube, discussing how it fosters a deeper connection with viewers compared to fleeting interactions on platforms like TikTok. Our guest emphasizes the value of creating a "universe" around content, which not only entertains but also builds a loyal community around specific niches. This episode offers a deep dive into how brands can effectively collaborate with creators in these specialized areas to reach dedicated audiences.

In this episode, we dive into the journey of Different Dog, a fresh food dog subscription service, and how it built a successful influencer program, scaling from 20 to 300+ ambassadors and turning influencer marketing into a significant revenue stream. Key strategies include personalized engagement, strategic seeding, and optimizing content rights for brand leverage. This conversation offers valuable lessons for brands aiming to enhance their influencer marketing efforts.

In this episode, we dive into the unique challenges and strategies of influencer marketing in the financial services and app industries with Aleks, an expert with extensive experience in marketing for cryptocurrencies, NFTs, and various apps. From his early digital marketing ventures to spearheading innovative campaigns for clients like TikTok and Gorillas, Alex shares his journey and insights on creating content that resonates with today's audience. We explore how influencer marketing for apps and financial services differs from traditional DTC brands, the importance of authentic and educational content, and the evolving landscape of platforms like Discord and TikTok in promoting crypto projects.

In this episode we talk about the shift in influencer marketing from the simple days of working with influencer to todays harder market where the classic promotions does not work. Audience fatigue and how to avoid that and be more creative in your influencer strategies. Packed with many more insights that Piotr are sharing.

Join us as we explore the ins and outs of successful TikTok marketing with Barney Brown of Social Hit, a pioneer in TikTok collaborations with an impressive record of 25,000 partnerships last year. Barney reveals how he foresaw TikTok's rise to prominence, the key to creating content that resonates with the TikTok audience, and the complexities of driving sales through the platform. He emphasizes the critical role of content experimentation and adapting to TikTok's fast-paced environment. This conversation is packed with invaluable tips for brands looking to navigate the dynamic world of TikTok marketing effectively.