Our conversation revolves around designing influencer marketing workflows and methods for growing an in-house team. We stress the necessity of having a detailed, enduring strategy and practical resource management. The episode also points out the importance of comprehending your brand's distinctiveness and not replicating other companies' methods. The discussion is packed with invaluable knowledge and useful guidelines for brands looking to effectively engage in influencer marketing.

We explore the effectiveness of influencer seeding, audience overlap, and customizing influencer outreach. The episode offers insights into driving sales through influencer partnerships, the complexities of tracking retail sales influenced by influencers, and the pitfalls of one-off, transactional collaborations. The discussion is filled with practical advice for startups looking to leverage influencer marketing to grow their brand.

Vi pratar med Elin Carlsson, Social Media Manager på Odd Molly och Hunkydory, om allt kring influencer marketing, live shopping, Instagram Reels och branding.

Hur kommer man enklast igång med influencer marketing?

Hur vet jag om en influencer är bra eller dålig?

Vad ska man betala för ett samarbete?

Vad ska jag tänka på när jag förhandlar med influencers?

Vilka KPIer ska man mäta?

Och massa fler frågor som jag svarar på

Vi snackar om hur det är att driva ett brand som influencer. Värsta mailet att få från ett brand om samarbete. Hur man vill bli kontakt som influencer och mycket mer. 

Lunch med Scope - Reels, IGTV, Facebook ads med Micke, Paiame & Sebastian

We talk about:

- The process of starting an influencer brand

- Smart influencer strategies

- Investing in DTC brands

We talk about:

- How to do influencer outreach

- How to scale outreach

- Important KPIs around influencer outreach

Insights we talk about:

- How to book macro profiles

- Smart strategies to increase sales with influencers

- How to evaluate influencers

- Step by step guide to get started