We talk about Risks. What constitutes taking a risk as a publisher? How do you know a book is going to do well? What risks are inherent in the content you publish as well as the way you market the book? Can small publishers afford *not* to take risks?
As awriter, is it important to take risks with form, style and delivery, or is that just for academic parlour games? What risks can you take anymore, have all the risks been taken?