Evan Kirstel (@EvanKirstel) joins the lounge, to talk about the impact and the sheer breadth of Social Media. 

Nowadays, with Quora, Twitter, Instagram, Reddit,  LinkedIn, Facebook, Patreon, and more, it's sometimes daunting to figure out where to get started, and where and when to promote content. 

Evan and Roh chat about what companies can do, especially b2b companies, to utilize social media to its fullest extent. 

Roh points out that the discussion about Social Media, is actually a subset of an overarching and ongoing discussion, here at the Lounge,  surrounding unstructured data & information, as social media is, by nature, unstructured. 

Till next time, 
The Information Lounge

Co-founders Pavel Stanen (@Pastaaan) & Ankit Jagannath of Pasadé tech, join the Lounge, from Sydney, Australia, and contribute to the growing conversation around #unstructured data. 

The issue the guys discuss is nuanced because harnessing unstructured data can play a multitude of roles when that data is turned into actionable information.  The premise is explained below via an excerpt from Boardwalktech, Inc (@Boardwalktech) and their Unity Central project:

"Organizations deal with a lot of data, and it comes in many forms.
 
 There is structured data like log files, spreadsheets, tables, and SQL databases.
 
 This data was once the bulk of information that lived in a given company, and is why SQL, Excel, and others have historically been a necessity to manage and extract insights from an organization's data lake'.

However, with the explosion of a new digital age, 85% of all enterprise information is now unstructured and comes in the form of emails, documents, images, videos, social media, and more.

This unstructured data is stored in disconnected systems, where it rapidly diversifies and evolves, increases in volume, ultimately becoming harder to manage and understand every single day.

With the new reality, 70% of businesses do not know how to handle this influx of information, and because of this, gaps in knowledge continue to grow, resulting in a situation where companies cannot organize, manage, or search the majority of their information. The people who rely on this data to make vital decisions do not think in rows, columns, or raw text.

They use knowledge, research, creativity, inspiration, drive, and gut instinct.

It's about time people had a way to be able to ask questions about this data and receive answers in a language they understand.

That is why we created Unity Central. To solve the age-old, yet ever-evolving challenge that is:

How can I ask a question and get the right answer?"

The Information Lounge powered by Boardwalktech Inc. 

It is the first episode of The Information Lounge, and what better topic to get the discussion started by talking about exactly that, Information!

Roh (@rothugsnharmony), product strategist, engineer, and content / technical writer, the host of the show,  brings Dharmesh Dadbhawala, the co-founder, COO, and Head of Product at Boardwalktech, Inc.,  to have a conversation about the difference between structured data and unstructured data.

Roh talks about how not having insight into the 80%+ of unstructured data that is flowing through a given enterprise at any time, can leave an enterprise with a massive blindspot!  

With 70% of companies unsure of the next step in digital transformation, is harnessing unstructured data that pivotal next step? 

After defining the issue, the two jump into various use cases, and extrapolate on how one can harness unstructured information and make it actionable! 

More on this subject to come!

Put your feet up, lounge, and relax.

Cheers,
The Information Lounge

At The Information Lounge, everyone is welcome, and we are going to bring on thought leaders, luminaries of industry, entrepreneurs, and small business owners that want to chat about a particular subject that can be of value to everyone else. 

Because by learning from you, others can learn and so can we, which will ultimately create a thought leadership network that will have a ripple effect around global business. 

Cheers, 

The Information Lounge Podcast (powered by Boardwalktech, Inc)