In our latest episode of The Ink Post, we're excited to bring on board Dr. Vitaly Mikryukov, a true expert when it comes to tattoos and their removal. Shay gets right into it, asking Dr. Mikryukov all the burning questions about how lasers work in removing tattoos and permanent makeup. They chat about what color correcting means for tattoos and delve into the medical side of using lasers. Ever wondered about the scars left behind from tattoo removal? They touch on that too, giving listeners a clear picture of what to expect. But Dr. Mikryukov isn’t just an expert; he's also a teacher, helping others learn the art of tattoo removal. If you’re curious to see more, check out his Instagram @dr.mikryukov, where he shares a bunch of content on this fascinating topic. Whether you're thinking about getting or removing a tattoo, or you're just plain curious, this episode is for you. Dive in with us for an insightful chat on tattoos and their removal journey!

Episode 11 of 'The Ink Post' dives into the world of Permanent Makeup (PMU), exploring the difference between popular influencers and experienced professionals. In today’s online-driven world, it’s easy to mistake social media fame for true expertise. Our hosts discuss how to tell the difference between real skills and online popularity. Learn how influencers shape trends with their reach and how seasoned experts offer invaluable knowledge and technical skills. This episode is here to help you understand and appreciate the balance between online influence and genuine mastery in PMU. Whether you're new to the industry, a seasoned pro, or just curious, tune in to uncover the truth behind PMU’s biggest names and hidden talents.

Welcome to Episode 10 of 'The Ink Post'— 'Seasonal Mastery: Optimizing Your PMU Career Calendar.' Within the ever-evolving realm of permanent makeup (PMU), recognizing the seasonal tides of client demands is a game-changer. This episode offers a roadmap to craft a strategic career cycle, helping you identify peak business times as well as quieter phases.

Our hosts dive deep into the nuances of the PMU industry's seasonal cadence, arming you with insights to forecast your busiest spans. This foresight ensures efficient appointment bookings, resource allocation, and maximized profits. Conversely, deciphering the slower periods provides opportunities not just for much-needed vacations but also for back-end productivity. We emphasize how these quieter moments are golden opportunities for self-improvement, honing skills, enhancing your social media strategies, and proactive planning for the bustling times ahead.

But, it's not solely about recognizing these phases; it's about capitalizing on them. This episode is a trove of strategies to harness every season, whether bustling or relaxed, as a stepping stone to your ascent in PMU. From peak season promotions to skill augmentation during off-peak months, learn to milk every moment.

Embark on this journey to master the art of seasonal career planning. Synchronize with the industry's beat and make every season fruitful. Tune in now and steer your career's course

Welcome to episode 8 of "The Ink Post," where we're delving into the digital world, specifically the paramount importance of social media in your business. In this episode, hosts Shay and Sema Alsaid demystify the complex landscape of social media and how you, as a tattoo artist or PMU specialist, can navigate it to elevate your brand and business.

Social media is no longer just an optional add-on; it's an integral part of any business strategy. From connecting with customers to showcasing your work and even engaging with other industry experts, social media serves as a dynamic platform. However, simply being present on social media isn't enough. You need a well-planned, targeted strategy that focuses on the right platforms and the right kind of engagement.

Shay and Sema explore the different social media platforms available, their unique features, and how each one can be utilized effectively for your tattoo or PMU business. They discuss how platforms like Instagram, with its visual-heavy design, are perfect for showcasing your portfolio. Platforms like Facebook and Twitter can be utilized for customer engagement, answering questions, and showcasing testimonials.

One crucial aspect of leveraging social media is the art of prioritizing. With so many platforms available, it's easy to spread yourself too thin. Shay and Sema guide listeners on how to identify which platforms will provide the most value to their business and how to optimize their time and resources.

This episode also delves into the value of authentic engagement. The sisters remind listeners that social media is about building relationships, not just promoting services. They discuss how active engagement—replying to comments, joining relevant conversations, and even engaging with other artists—can foster a sense of community and trust around your brand.

In this digital age, a positive online presence can serve as a powerful testimonial. Shay and Sema discuss the importance of managing online reviews and how a well-handled negative review can actually enhance your brand's reputation. They also shed light on the growing importance of influencer marketing in the tattoo and PMU industry and how to collaborate effectively with influencers.

The sisters also share practical tips on maintaining consistency across platforms, utilizing tools for scheduling posts, and optimizing the use of hashtags and keywords for increased visibility.

In the seventh episode of The Ink Post, we tackle a vital but often underappreciated aspect of the tattooing process – taking a break. In the fast-paced, high-pressure world of body art, pausing to breathe might seem like a luxury, but it's more of a necessity.

In this insightful episode, we discuss the significance of taking time off, be it a well-deserved vacation or a brief 10 to 30-minute respite during the day. We highlight how these moments of pause can rejuvenate the mind, elevate mood, and reignite creativity – factors that are instrumental in the tattooing process.

Drawing from scientific studies and personal experiences, we delve into how structured breaks can not only prevent burnout but also stimulate fresh ideas and enhance overall productivity. We also share some practical tips and strategies for effectively integrating breaks into your routine, regardless of how busy your schedule may be.

Whether you're a seasoned tattoo artist, an apprentice, or someone intrigued by the world of body art, this episode serves as a timely reminder of the power of rest and relaxation in fueling our creative fires. So tune in to Episode 7 of The Ink Post and give yourself the permission to take a pause.

In the sixth episode of The Ink Post, we delve into a critical, yet often overlooked aspect of the tattoo process - waivers and consent forms. As seemingly mundane as they may appear, these forms lay the groundwork for a safe and successful tattoo experience, holding immense value for both the artist and the client.

We explore the necessity of asking about a client's health, the implications of certain health conditions on the tattooing process, and the necessary steps to take if a client checks off a specific health concern. The conversation demystifies these vital documents, highlighting how they not only protect the artist legally but also ensure the client's wellbeing.

Tune in as we break down everything you need to know about tattoo waivers and consent forms. Whether you're an artist, a regular in the tattoo chair, or just intrigued about the process, Episode 6 of The Ink Post promises to be an enlightening listen.

In the fifth episode of The Ink Post, we bring you an intimate and inspiring conversation with one of our very first students, who's now a successful PMU artist. Featuring the talented @B.B.Pmu, a three-time certified student of ours, this episode shines a spotlight on the incredible journey from being a student to mastering the art.

Join host Shay as she sits down with @B.B.Pmu to delve into her personal and professional journey in the world of permanent makeup. They discuss her initial steps into the industry, her experiences training with us, and how she has honed her skills to excel in her craft. From the triumphs to the trials, @B.B.Pmu shares her candid experiences, providing listeners with a realistic glimpse into the life of a PMU artist.

This episode is a testament to determination, dedication, and the power of excellent training. Whether you're an aspiring PMU artist, a veteran in the field, or simply a lover of body art, this conversation is bound to inspire and enlighten you.

Tune into Episode 5 of The Ink Post to get a dose of motivation and a chance to learn from someone who's walked the path from being a student to becoming a successful PMU artist. Don't miss out on @B.B.Pmu's empowering journey!

Trending buzzwords can often add allure and intrigue to a product or service, especially in the fast-paced beauty industry. But what happens when these popular terms become muddled, confused, and ultimately misleading? In the fourth episode of The Ink Post, we embark on a journey to demystify the perplexing world of beauty buzzwords.

Consider the term "Nano Blading." At first glance, it appears to signify an exciting, innovative technique. But is it genuinely new? Or is it merely a clever piece of marketing? Coined by combining "Microblading" and "Nano Brows," this buzzword has been sweeping the beauty industry off its feet. But we're here to bring clarity.

In this episode, we delve deep into the genesis of "Nano Blading," revealing how it's less of a novel approach and more of a misleading amalgamation of existing methods. Many in the beauty world were unsure of how to perform "Nano Brows," so they spun it into something familiar, merging it with "Microblading" and marketing it as an advanced service. But here's the reality: microblading blades have always come in various sizes. So, is "Nano Blading" a new service or just a new spin on a familiar technique?

Our exploration of beauty industry buzzwords doesn't stop with "Nano Blading." We discuss a range of such catchy terms that have dominated the beauty industry in different eras. From flashy trends to timeless classics, these buzzwords often serve more as marketing tactics than indicators of innovative services. Our mission is to separate fact from fiction, helping you understand what lies behind these tantalizing terms.

As your guides through this maze of buzzwords, we offer more than just definitions. We discuss the implications of these terms for consumers, artists, and the industry at large. We explore how such buzzwords can shape perceptions, drive trends, and influence decisions.

The aim of this episode, and indeed The Ink Post as a whole, is to empower you with knowledge. We believe that informed consumers make the best decisions, and we want to arm you with the insights you need to navigate the beauty industry with confidence. Whether you're a seasoned tattoo artist, someone considering their first permanent makeup procedure, or just a curious listener, this episode is designed to enlighten and engage.

Join us on this enlightening journey. Tune into Episode 4 of The Ink Post, and get ready to decode the language of the beauty industry. We're breaking down buzzwords, lifting the veil on marketing tactics, and providing you with the clear, unfiltered truth. In the world of beauty and body art, knowledge is power. So arm yourself with understanding, and let's demystify these buzzwords together.

Remember, you deserve more than just catchy phrases and trendy terms. You deserve clarity, understanding, and honest communication. And that's exactly what we aim to provide with The Ink Post. Subscribe, tune in, and let's dive beneath the surface of beauty industry buzzwords.

Welcome to the clear, honest, and exciting world of The Ink Post. Your journey to understanding the beauty industry starts here. Happy listening!

As we dive into this month's Ink Post podcast episode, it's time to unravel the subtle art of team building in a tattoo shop. From the intricate dance of collaboration to the unspoken bonds that tie a team together, we're offering an insider's look into how the magic truly happens behind the scenes in a world where the ink meets the skin. Read on to discover key takeaways from our discussion and to gain a fresh perspective on the importance of teamwork in our creative universe.

In this episode, we dive into the distinctive roles played by both the second and third-generation skins in perfecting your tattoo skills. We explore why each generation serves a unique purpose in your practice and growth as an artist. We also talk about the pitfalls of sub-par latex skins and why it's crucial to opt for quality when it comes to your practice tools.

In addition, we delve into the stories and experiences of artists who have worked with our silicone skins. We share their journeys, the improvements they've seen in their art, and how these revolutionary tools have shaped their skills and career paths.

Join us in Episode 2 of The Ink Post to delve deeper into these fascinating narratives and discover more about the tools and techniques that are shaping the future of tattoo practice. We'll also share exciting developments on the horizon for our silicone skin line, and how we're continuing to innovate to help you refine your craft.