In part 2 of this episode about driving traffic to your B2C web-to-print site, we explore longtail keywords and how they help, and also the good, bad and ugly of link building.

Need help setting big, bold, visionary goals that are also achievable? In this episode, we talk you through using the Wheel of Life and Wheel of Growth to identify key improvement areas and creating a plan.

Get your web-to-print site 'search engine ready' with this podcast episode. We explain how to get into the best position to bring in potential customers and how to give them the best customer experience when on your website.

Content is king, and you need to provide people with ALL the information they need. We're joined by two marketing gurus to chat about shifts in communication strategies, how they've changed their own marketing strategies over time and keeping up with constant changes.

Start with Why is a great book to help you define your mission, gather loyal customers and attract new talent. Keith and Amanda from Tharstern join us for this episode to talk about how Simon Sinek's book relates to printing companies.

Do you want to be more productive, and set achievable goals? Then we recommend reading Smarter, Faster, Better by Charles Duhigg. Phil and Amanda give their take on the book and explain how it helped them in this podcast episode.

Many people fear technology threatens to take away jobs, but that's not the case. Tharstern CEO, Keith McMurtrie, discusses why automating workflows is important for print businesses, how to achieve it and how to get people on board.

By integrating all your software applications together, you can create a streamlined workflow and free up time for your employees to spend on higher value jobs. Tharstern's integration expert, John Murphy joins this episode to talk about the importance of print integration.