In this juicy solo episode, I address the obsession with IG follower numbers in the coaching (and healing) industry and why I think it’s problematic.
I speak about how we are all being convinced to grow followings and to chase more and more followers, when it isn't a prerequisite to a thriving business and how it is probably slowing down your success - especially in the early phases of growing a business.
Specifically I speak about:
How we idolize follower numbers, over genuine expertise, even when they might be artificially inflated (purchased followers)
How the obsession with more, more, more followers in the coaching space is reflective of wider societal (consumerist) patterns
Why you don’t actually need a huge IG to run a successful coaching biz
Creating meaningful collaborations regardless of follower numbers
Building a community vs. being an influencer - being intentional about what you actually want to create
How the industry is not speaking about the fact that some Coaches do not want or need to grow a large following to have a successful biz.
Why you should care about your reach more than your following Connect with Caela Benson:
Apply for 1:1 Coaching: https://wellbeingwithcaela.com/pivot-like-a-profesh