In this edition of The End Of The line podcast, I am joined by Ramsey Russell and Ira McCauley for part one of "The Innovator." Today, we begin the story of Ira McCauley. Ira is known for many things such as one of the founding owners of Habitat Flats, Founder of MoMarsh, and also runs one of the most successful vet practices in Missouri. How does he make that all work? What was instilled in him at a young age to make him so successful? Today, we talk about those younger days in Ira's life. Who influenced him the most? What was growing up with Aaron, his brother, like?