The InPublishing Podcast

Ciar Byrne talks to Richard Butterworth, commercial director at Chemical Watch, about the B2B publisher’s successful transition from a subscriptions model to a high value membership model and the accompanying switch from being ‘product-led’ to ‘customer-value-led’. Richard describes the journey, the key milestones along the way and the lessons they learnt.

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

Hosted on Acast. See acast.com/privacy for more information.

Ciar Byrne talks to Nicky Cox MBE, editor-in-chief of First News, about her long standing commitment to providing children with a trustworthy source of news and to giving them a platform to discuss issues that are important to them, like climate-change. Children make up, she says, 27% of the world's people but 100% of the future, yet often struggle to be heard. Nicky talks about the 2006 launch of First News and how the title has evolved and grown since then into a multi-platform offering and teaching resource for schools.

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

Hosted on Acast. See acast.com/privacy for more information.

Ciar Byrne talks to Sam Hailes, editor of Premier Christianity magazine, about his early break at the magazine following some wise career advice from his journalism course, why he enjoys publishing a “broad church” magazine unafraid to challenge Christians, the balancing act of writing for both US and UK evangelicals, the need for journalists to focus on the positive not just the negative, his recent run-in with Google and the increasingly successful multi-platform strategy of his brand, and much more…

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

Hosted on Acast. See acast.com/privacy for more information.

Ciar Byrne talks to Matt Kelly, chief content officer at Archant, about his career break at the Bootle Times, his early years in production journalism, working with Piers Morgan at the Mirror, his current role at Archant and what its recent acquisition by Rcapital Partners means for the business. The conversation touches on the New European, the Project Neon initiative with Google and why he thinks the regional press has suffered from a self-esteem issue in the past, but also why he is so passionate about securing a commercial future for it, and much more…

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

Hosted on Acast. See acast.com/privacy for more information.

Ciar Byrne talks to Ian Murray, Executive Director of the Society of Editors, about why his school teacher thought he would be just right for journalism, what he’s most proud of from his long career in the regional press and the challenge of taking over from Bob Satchwell at the SoE, fake news, the funding challenge, press freedom and why we should all be wary of the law of unintended consequences when it comes to over-hasty legislation, and much more…

(This interview was recorded on 31st July.)

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

Hosted on Acast. See acast.com/privacy for more information.

Ciar Byrne talks to Jon Bickley, CEO of Anthem Publishing, about his early days in circulation, heady times at rapidly expanding Future Publishing, setting up Anthem, how the company has evolved and where next for the Bath-based publisher. He also looks at the wider challenges facing the magazine sector and tells us why forging an ever-closer relationship with the reader is so important, and much more…

(Paul Pettengale, one of the founders of Anthem Publishing, sadly passed away after this episode was recorded. RIP, 1971-2020.)

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

Hosted on Acast. See acast.com/privacy for more information.

Ciar Byrne talks to Jo Adams, Marketing Director at New Scientist, about why she chose a career in subs over one in the newstrade, the key drivers of a modern subs strategy and how 'marketing' acts as the voice of the customer in everything New Scientist does, and much more…

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

Hosted on Acast. See acast.com/privacy for more information.

Ciar Byrne talks to Sam Kinchin-Smith, Head of Special Projects at the London Review of Books, about what his ‘special projects’ role entails, what he thinks digital can bring to the publishing mix for a title that is likely to remain print-first, and how the LRB archive is driving exciting new content opportunities during the pandemic, and much more…

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

Hosted on Acast. See acast.com/privacy for more information.

Ciar Byrne talks to John Barnes, Chief Digital Officer at William Reed Business Media, about his journey from editor to CDO, what it takes to succeed in digital publishing, how lockdown has sparked a wave of publishing innovation, and what he sees as the main trends and opportunities in content creation and revenue generation, and much more…

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

Hosted on Acast. See acast.com/privacy for more information.

Ciar Byrne talks to Lucy Brazier, CEO of Marcham Publishing and publisher of Executive Secretary, about how she transformed the Executive Secretary newsletter into a global events, training and consultancy business, how social media and the close relationship she has built with readers have underpinned the brand’s growth and why she is so passionate about the future potential of the executive assistant role and much more…

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

Hosted on Acast. See acast.com/privacy for more information.