The Inside Racing Podcast

Are sponsorship sales not great? Are you looking for a new approach to sales? Do you want to have more success when selling? On this episode of The Inside Racing Podcast, veteran sales trainer and coach Bryan Neale shares his sales framework. He reveals the mindset required to build momentum and find success. Bryan provides real examples racing promoters can use today to think differently about their business and stand out with prospects. Business expert and motorsports professional John Robbins works with Bryan to connect the dots between a professional sales approach and the realities of sales in the racing industry. This episode will give you a competitive edge this off-season. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Interested in learning more about Bryan? Visit www.blind-zebra.com

Would you like to talk with Bryan about sales training for you or your team? You can email [email protected] to continue the conversation.

Are you interacting with race fans on Facebook? Did you know you can develop highly targeted advertising campaigns through Facebook? Are you ready to put your marketing dollars to work? Business expert and motorsports professional John Robbins gets the inside scoop on Facebook Advertising. Marketing strategist and Facebook expert Andy Heiser shares the most important details you need to know to advertise on Facebook today. Andy has been helping his clients with Facebook for nearly a decade. He provides a step-by-step explanation to get started with Facebook advertising. In this episode of The Inside Racing Podcast, Andy reveals to John the biggest mistakes you can make and the most important things to remember when advertising on Facebook. He defines all of Facebook's terminology and important numbers to understand your advertising performance. Once you are finished with this episode you'll know exactly how to target and market to your most important fans. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Interested in learning more about Facebook advertising from Andy? You can email him [email protected] or visit www.RakeDevelopment.com

Andy has a huge social media presence. Find him on:

Facebook (@RakeDevelopment)

Twitter (@RakeDevelopment)

What the heck is a millennial? Why do they matter? How do you get them to become race fans? In this episode of The Inside Racing Podcast, John chats with Millennial coach and expert Lindsay Boccardo. Lindsay has nearly a decade worth of research and experience and she's sharing it with us. Millennials represent 87 million consumers in the coveted 18-34 age group. Business expert and motorsports professional John Robbins asks Lindsay to share how Millennials think, spend money, engage and what they value. The bottom line: your old marketing messages and approaches aren't going to work with this group. You already have the tools and resources available to reach Millennials and you'll have new ideas from this episode. As a bonus, Lindsay shares tips for hiring and retaining Millennials too. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Want to learn more about Millennials? Visit www.LindsayBoccardo.com or send her an email [email protected]

What is a podcast? Can you promote racing with a podcast? What do you need to know to get started? Business expert and motorsports professional John Robbins gets the scoop on all things podcasting. Podcasting expert Jen Edds shares all that she's learned through her own podcast and helping others launch their podcasts. Jen explains the mechanics of scheduling, recording, editing and releasing a show. She makes recommendations for the right equipment, setup and technology needed. On this episode of The Inside Racing Podcast, John and Jen brainstorm ideas for the racing industry. They discuss the common myths, best practices and what works or doesn't work when it comes to producing and releasing your very own podcast. After this episode, you'll understand why podcasting can be a secret weapon in marketing your racing operation. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email [email protected].

Want to chat about podcasting and learn more from Jen? You can email her [email protected] or check out her site: www.brassybroad.com

Her FREE podcasting course can be found here: http://brassybroadcastingcompany.teachable.com/

Jen is all over social media too. Find her on:

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b

Facebook: https://www.facebook.com/brassybroadcastingcompany/

YouTube: https://www.youtube.com/user/jenedds

Twitter: @brassybroadjen

Instagram: @brassybroadjen

Snapchat: Brassybroadjen

Do you have questions about technology? Are you overwhelmed or annoyed trying to keep up with all of the changes? Would you like to have the latest and greatest technology and save money? In this episode of The Inside Racing Podcast, John sits down with technology expert Brian Rappe. Brian has over 15 years of experience with technology and brings a wealth of knowledge to the table. He talks about hardware, software and phone systems. Business expert and motorsports professional John Robbins asks Brian to drill down into the details to help tracks and sanctioning bodies think through tough technology challenges. The conversation uncovers best practices, helps you ask the right questions and delivers recommendations to ensure you pick the right solutions and save money along the way. Technology is hard, but if you do it right your racing operation can shift into high gear. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter and Facebook @NSTA_Racing or email [email protected].

Want to learn more from Brian? Give him a shout 317-215-5525 or send him an email [email protected].

To learn more about TLS.NET and their offerings visit www.TLS.NET

What are you doing to create unique experiences for your fans and sponsors? Do you have a solid group ticketing strategy? Are you making safety a priority at your track? Business expert and motorsports professional John Robbins goes in-depth on promotions, sponsorship, economic development and safety. Racing expert Tom Weisenbach reflects on his time selling tickets and sponsorships for Indianapolis Raceway Park. He shares economic development stories from the Indiana Motorsports Association and the birth of the International Motorsports Industry Show. In this episode of The Inside Racing Podcast, John learns from Tom some of the challenges around safety in grassroots racing. As Executive Director of the Motorsports Safety Education Foundation, Tom has seen firsthand the issues in driver safety. He challenges drivers and tracks to make safety a priority and reveals some projects that can be game changers for grassroots racing. Tom is one of the great personalities in racing, this episode doesn't disappoint. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing and Facebook or email [email protected].

Want to talk safety with Tom? Head over to www.MotorsportsSafety.org or Email him [email protected]

Do you know why racers come to your track? Do you understand their challenges? Are you tired of getting bashed on social media? In this episode of The Inside Racing Podcast, John talks with late model racer Josh Timmerman. Josh self-funds his team and shares the challenges of financing his racing operation and competing and winning at the race track. He discusses the good and bad when it comes to shocks and tires in racing. Business expert and motorsports professional John Robbins asks Josh to share what decisions go into deciding where to race, the importance of purses and how recognition goes a long way in making racers happy. Finally, Josh reveals what drivers and promoters complain about most and identifies how detrimental social media can be for a healthy promoter-racer relationship. You'll hear firsthand a vision for the future of short track racing from a driver's perspective. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email [email protected].

Interested in learning more about Josh or Racing for HoPE? Check out www.joshtimmerman.com

Do you sell every event the same way? Do you offer season ticket packages? Do you offer group ticketing options? Business expert and motorsports professional John Robbins gets the details on how you can sell more tickets at your track today. Pro ticketing guru Eric Flatt spent more than a decade working in the NBA, NFL and at Indianapolis Motor Speedway. Eric explains why fan experience and telling good stories helps to sell tickets. He explains group ticketing, how it works and what you can do at your race track. In this episode of the Inside Racing Podcast, John asks Eric to reveal the ABC's of ticketing, where to find group ticket buyers, how to create powerful promotions and build additional value for your sponsors. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email [email protected].

Are you taking your racing promotion to the next level? Do you know the questions to ask your agent when it comes to motorsports insurance? In this episode of The Inside Racing Podcast, John talks with Joe Janowski, owner of the largest small vehicle sanctioning body in the US. Beyond the NKA, Joe has experience as a race promoter and driver across multiple disciplines. Joe tells his family story of building a successful motorsports business. He uncovers common myths about karting and discusses how it fits into the bigger picture of motorsports. He provides some powerful tips for getting the most from your insurance. He zeroes in on business strategies for new and old promoters alike, talks about his days racing with Tony Stewart and issues the ultimate challenge to all short track promoters. Business expert and motorsports professional John Robbins will take you on an in-depth journey to uncover the best insights and strategies for your racing operation. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email [email protected].

Interested in chatting with Joe? Head over to www.nkaonline.com. Email him [email protected] or give him a shout: 317.774.7021

Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Racing Podcast, John talks with sponsorship expert Bryan Kryder. Bryan walks us through the lessons short tracks can take from NASCAR and IndyCar. He talks about what's good and bad about sponsorships in racing. He pulls back the curtain on sponsorship activation and provides excellent strategies for your next negotiation. Business expert and motorsports professional John Robbins gets Bryan to outline tips, approaches and questions to ask for your next meeting with a potential sponsor. Finally, Bryan shares some of the big differences between sponsorships in racing versus other sports and where to look to steal good ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email [email protected].

Questions for Bryan? Email him [email protected] or hit him up on Twitter @BryanKryder.

Learn more about the IUPUI Sports Innovation Institute: https://petm.iupui.edu/community/sports-innovation/