In this episode of the Inspire Podcast, Gabe and Bart discuss why (and how) data science plays a key role in helping companies connect with and understand their audience to drive growth, positive impact and leadership.
Here are some moments from the conversation:
Guest introduces himself -3:07.432
Time as journalist -3:34.700
Digital Publishing -4:08.601
The Globe's technology team -4:26.328
Data science and AI -4:50.535
Spinoff company on data science -5:24.376
Washington Post -5:33.182
Jeff Bezos buys Washington Post -5:41.270
A new CMS for publishers -6:41.951
Globe took part in development of ARC platform -7:25.960
Developing a software tool -8:11.070
Converting people to technology solutions -8:58.054
Conversion -9:12.877
Flip revenue from ads to users -10:01.115
Globe's last print remake -10:30.996
Sophie - analytics showed that opinion pieces were in demand -11:34.068
Digital data informing a relaunch -12:24.911
Growth story -12:38.860
Part of me is a ventures junkie -13:17.250
Finding a corporate partner for Opinion section -14:00.389
Asymmetrical marketing opportunities -15:17.255
Partnership with Purpose Investments -16:09.494
The role of data in decision making and marketing 17:21.607
Over-reliance on gut and intuition -17:34.171
What was you first mandate? -18:44.363
Charitable license -18:56.397
Globe and Mail foundation? -19:09.272
Revenue diversification -19:44.059
Conference Business -20:15.184
BMO - Ambitious policy discussion conference -20:35.483
Finding right commercial partners created great results -23:17.877
What approach to take when reaching out to potential partners -24:33.239
Finding common ground - re: values -24:58.818
When you share values --- then what? -25:32.617
Bring them wins! -28:55.371
Accretive solutions -29:23.593
Advice to people -- re: conversion -30:11.782
"Know something - Believe in something" -31:26.522
Moral courage -31:39.756
Listening to the conviction in other -32:03.279
Alignment -32:12.963