In today's episode of the Inspire Podcast, Bart Egnal speaks with Scott Evans. Scott is the General Manager of Edelman, Toronto.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Edelman's signature piece of IP is called the "Edelman Trust Barometer". This annual trust and credibility survey remains the most robust exploration of trust across business, government, NGOs and media, gathering perspectives from more than 34,000 respondents in 28 markets.
Listen in to learn how trust can be built as a leader, specifically in this uncertain and challenging time.
Here are some moments from the conversation:
What is Edelman - 02:38.0
Research on "Trust" - 03:54.5
Edelman Trust Barometer - 04:04.1
Trust around the world - 05:03.4
2017 collapse in trust - 05:15.9
Polarization based on class - 05:34.8
Canada has a huge class gap - 06:06.3
Worries of the general population - 06:31.7
Leader's role in building trust - 07:01.4
People are actively craving leadership - 07:13.7
Signing on to more than shareholder value - 08:12.0
Are business leaders truly committed to this? - 08:43.9
Technical experts more trusted than CEO - 09:29.1
Setting the vision - 09:56.7
Leadership team needs to lead by example to make vision work - 10:04.1
Bridging connections with leadership and employees - 10:42.3
How to start building trust in an organization - 11:11.6
A good CEO - 12:03.0
Edelman's values - 12:35.0
Scott's personal values - 13:10.2
Example of CEO with clarity of values - 14:04.8
STARBUCKS EXAMPLE - 14:14.7
What do leaders do with their values? - 16:40.2
PAYPAL example - 17:03.8
NBA EXAMPLE - 18:12.0
Risks of value-based leadership - 19:17.6
Misalignment with values - 20:30.0
Crucial to align action with values - 20:59.5
Pressure of transparency - 21:41.2
Edelman's role for CEOs - 22:04.7
Building community trust - 23:23.0
Interactions - 23:31.5
UNILEVER EXAMPLE - 23:51.3
Affordable housing initiative EXAMPLE - 25:32.6
What can employees do? - 28:03.2
Speaking up internally - 28:22.1
bringing up issues where value = action don't match - 29:40.8
Parting thoughts - 31:06.9