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Julie Tinney, Chief Marketing Officer at Wells Media Group, joins Jim Flynn and Leslie Castillo to talk about the evolution of print and digital insurance trade media. Interested in learning how you can leverage those channels in 2025? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Mindi Zissman, Founder of Zissman Media, joins Jim Flynn and Leslie Castillo to talk about developing engaging insurance marketing content with a smaller budget. Interested in learning how you can make every marketing dollar spent count? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Jay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Leslie Castillo, Senior Vice President of Marketing and Customer Experience at The American Equity Underwriters, joins Jim Flynn and Natasha Suber to talk about creating an exceptional customer experience. Interested in learning how minor tweaks and improvements can add up to a transformative CX? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
Satvinder Kaur, CEO and Founder of Your Story Consultants, joins Jim Flynn and Natasha Suber to talk about AI, ethics, and maximizing the technology's use in marketing. Interested in learning how to effectively use AI in your efforts? Listen to this episode of the IMCA peer2peer podcast.
Raphael Zindi, Chief Commercial Officer at Slipcase, joins Jim Flynn and Natasha Suber to talk about exploring various aspects of the customer journey and how they can be improved. Interested in learning how to best serve your insurance prospects? Listen to this episode of the IMCA peer2peer podcast.
Chris DeLauder, EVP and Brianne Seiler, AVP, Marketing and Branding at Berkley Environmental, joined Jim Flynn and Natasha Suber to talk about brand distinction and brand culture. Interested in learning how to build a brand that drives success in and out of the building? Listen to this episode of the IMCA peer2peer podcast.
Jeff Buck, Director of Production and Marketing Content at the Risk & Insurance Education Alliance, joins Jim Flynn and Natasha Suber to talk about content marketing strategy and how to leverage AI tools effectively. Interested in learning how to use AI tools to boost your content marketing game? Listen to this episode of the IMCA peer2peer podcast.
Dr. Gregory Brown, Assistant Professor of Insurance and Risk Management at The University of Olivet, and Dr. Michael Burkhardt, Assistant Professor of Insurance Risk Management at Northwood University, joined Jim Flynn and Natasha Suber to talk about available programs that attract younger talent into the insurance industry. Interested in learning more about the insurance education programs available to aspiring professionals? Listen to this episode of the IMCA peer2peer podcast.
Gian Power, of TLC Lions, joins Jim Flynn and Natasha Suber to talk about the incredible power of storytelling in shaping both internal and external brand perception. Interested in learning how storytelling can enrich your organization's culture and draw more clients in? Listen to this episode of the IMCA peer2peer podcast.
From the publisher's feed
Welcome to The Insurance Marketer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology,…
Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how to develop messaging that resonates with customers and discover how to effectively use social media platforms to reach new audiences and engage with existing ones.
One of the unique aspects of The Insurance Marketer Podcast is the emphasis on peer-to-peer learning. Each episode is designed to facilitate conversations with industry professionals, allowing them to share their experiences and insights. By fostering this type of collaborative learning environment, listeners are able to gain a deeper understanding of the challenges and opportunities facing the insurance industry.
Whether you're a marketing professional working in the insurance industry or simply someone interested in learning more about the challenges and opportunities facing this evolving field, The Insurance Marketer Podcast is for you. Tune in to hear from industry leaders and gain a deeper understanding of the complex world of insurance marketing.