The Insurance Marketer

The Insurance Marketer

By IMCA - Insurance Marketing and Communications AssociationBusinessMarketing
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The Insurance Marketer episodes

  • The Evolution of Insurance Trade Media w/ Julie Tinney

    Julie Tinney, Chief Marketing Officer at Wells Media Group, joins Jim Flynn and Leslie Castillo to talk about the evolution of print and digital insurance trade media. Interested in learning how you can leverage those channels in 2025? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

    45 min
  • Doing More With Less in Insurance Marketing w/ Mindi Zissman

    Mindi Zissman, Founder of Zissman Media, joins Jim Flynn and Leslie Castillo to talk about developing engaging insurance marketing content with a smaller budget. Interested in learning how you can make every marketing dollar spent count? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

    36 min
  • How to Create High-Performing B2B Email Campaigns w/ Jay Schwedelson

    Jay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

    31 min
  • Building a Resonant Customer Experience w/ Leslie Castillo

    Leslie Castillo, Senior Vice President of Marketing and Customer Experience at The American Equity Underwriters, joins Jim Flynn and Natasha Suber to talk about creating an exceptional customer experience. Interested in learning how minor tweaks and improvements can add up to a transformative CX? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.


    44 min
  • How to Crack The AI Code in Marketing w/ Satvinder Kaur

    Satvinder Kaur, CEO and Founder of Your Story Consultants, joins Jim Flynn and Natasha Suber to talk about AI, ethics, and maximizing the technology's use in marketing. Interested in learning how to effectively use AI in your efforts? Listen to this episode of the IMCA peer2peer podcast.

    39 min
  • Transforming the Insurance Customer Journey w/ Raphael Zindi

    Raphael Zindi, Chief Commercial Officer at Slipcase, joins Jim Flynn and Natasha Suber to talk about exploring various aspects of the customer journey and how they can be improved. Interested in learning how to best serve your insurance prospects? Listen to this episode of the IMCA peer2peer podcast.

    33 min
  • AI & Content Marketing Strategy w/ Jeff Buck

    Jeff Buck, Director of Production and Marketing Content at the Risk & Insurance Education Alliance, joins Jim Flynn and Natasha Suber to talk about content marketing strategy and how to leverage AI tools effectively. Interested in learning how to use AI tools to boost your content marketing game? Listen to this episode of the IMCA peer2peer podcast.

    32 min
  • Filling The Insurance Industry Talent Gap w/ Dr. Gregory Brown and Dr. Michael Burkhardt

    Dr. Gregory Brown, Assistant Professor of Insurance and Risk Management at The University of Olivet, and Dr. Michael Burkhardt, Assistant Professor of Insurance Risk Management at Northwood University, joined Jim Flynn and Natasha Suber to talk about available programs that attract younger talent into the insurance industry. Interested in learning more about the insurance education programs available to aspiring professionals? Listen to this episode of the IMCA peer2peer podcast.

    24 min

About The Insurance Marketer

From the publisher's feed

Welcome to The Insurance Marketer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology,…