The Insurance Marketer

The Insurance Marketer

By IMCA - Insurance Marketing and Communications AssociationBusinessMarketing
Download on the App Store

The Insurance Marketer episodes

  • Data-Driven Marketing Strategies That Speak to CEOs w/ Lacretia Marsh

    Lacretia Marsh, senior principal at Gartner, joined Jim Flynn and Natasha Suber to talk about the critical aspects of aligning marketing efforts with overall business goals, emphasizing the importance of prioritization, real-time data analysis, and effective storytelling. Interested in learning how to optimize resources, leverage AI and emerging technologies, and communicate value to key stakeholders? Listen to this episode of the IMCA peer2peer podcast.

    32 min
  • Insurance PR: Pitching Stories w/ Patti Harman

    Patti Harman, Editor-in-Chief of Digital Insurance, joins Jim Flynn and Natasha Suber to talk about what makes a compelling pitch and how to tell your story effectively. Interested in learning how to pitch and develop compelling thought leadership content for your business? Listen to this episode of the IMCA peer2peer podcast.

    41 min
  • Podcasting for Internal Comms w/ Gina Butchin and Kristin Beers

    Gina Butchin and Kristin Beers, of Nautilus Insurance, join Jim Flynn and Natasha Suber to talk about podcasting as an internal comms strategy. Interested in learning how to enrich the lives and careers of your team with a "snackable" podcast? Listen to this episode of the IMCA peer2peer podcast.

    30 min
  • Demystifying Communications w/ Kristy Sands

    Kristy Sands, Vice President of Communications at Gallagher Bassett, joins Jim Flynn and Natasha Suber to talk about clear and effective communication in business. Interested in learning how to step up your organizational comms game? Listen to this episode of the IMCA peer2peer podcast.

    36 min
  • Connecting With Your Target Audience w/ Amber Anthony

    Amber Anthony, SVP, Head of Marketing, Sales, and Distribution for U.S. Assure, joins Jim Flynn and Natasha Suber to talk about connecting with your target audience through content. Interested in learning what works and what doesn't in 2024 in the world of content marketing? Listen to this episode of the IMCA peer2peer podcast.

    30 min
  • Leveraging AI and Measuring Its Impact w/ Beth Z

    Beth Z, your New Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk about leveraging AI in marketing to stay ahead of the competition. Interested in learning how to use AI in your strategy? Listen to this episode of the IMCA peer2peer podcast.

    42 min
  • Holding Companies Accountable to Their Values w/ Omari Aarons-Martin

    Omari Aarons-Martin, Executive Director & COO at the National African American Insurance Association, joined Jim Flynn and Natasha Suber to talk about diversity, equity, and inclusion in insurance marketing. Interested in learning how marketing can keep companies accountable to their values? Listen to this episode of the IMCA peer2peer podcast.

    41 min
  • Leveraging AI to Automate Creativity w/ Dr. Tadas Jucikas

    Dr. Tadas Jucikas, founder and CEO at Genus.ai joined Jim Flynn and Natasha Suber to talk about the incredible potential of artificial intelligence in creative output. Interested in learning about this cutting edge technology and the role it can play in your marketing strategy? Listen to this episode of the IMCA peer2peer podcast.

    37 min

About The Insurance Marketer

From the publisher's feed

Welcome to The Insurance Marketer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology,…