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Lacretia Marsh, senior principal at Gartner, joined Jim Flynn and Natasha Suber to talk about the critical aspects of aligning marketing efforts with overall business goals, emphasizing the importance of prioritization, real-time data analysis, and effective storytelling. Interested in learning how to optimize resources, leverage AI and emerging technologies, and communicate value to key stakeholders? Listen to this episode of the IMCA peer2peer podcast.
Patti Harman, Editor-in-Chief of Digital Insurance, joins Jim Flynn and Natasha Suber to talk about what makes a compelling pitch and how to tell your story effectively. Interested in learning how to pitch and develop compelling thought leadership content for your business? Listen to this episode of the IMCA peer2peer podcast.
Gina Butchin and Kristin Beers, of Nautilus Insurance, join Jim Flynn and Natasha Suber to talk about podcasting as an internal comms strategy. Interested in learning how to enrich the lives and careers of your team with a "snackable" podcast? Listen to this episode of the IMCA peer2peer podcast.
Kristy Sands, Vice President of Communications at Gallagher Bassett, joins Jim Flynn and Natasha Suber to talk about clear and effective communication in business. Interested in learning how to step up your organizational comms game? Listen to this episode of the IMCA peer2peer podcast.
Amber Anthony, SVP, Head of Marketing, Sales, and Distribution for U.S. Assure, joins Jim Flynn and Natasha Suber to talk about connecting with your target audience through content. Interested in learning what works and what doesn't in 2024 in the world of content marketing? Listen to this episode of the IMCA peer2peer podcast.
Ty Petway and Amber Anthony of U.S. Assure joined Jim Flynn and Natasha Suber to talk about culture, employee engagement, and how to get the most out of your people. Interested in a deep dive on your organization's most important asset? Listen to this episode of the IMCA peer2peer podcast.
Stephanie Mazza, Senior Art Director, and Kyle Brice, VP of Strategy, for Estipona Group, joined Jim Flynn and Natasha Suber to talk about accessibility in marketing. Ready for a deep dive into ADA compliance? Listen to this episode of the IMCA peer2peer podcast.
Beth Z, your New Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk about leveraging AI in marketing to stay ahead of the competition. Interested in learning how to use AI in your strategy? Listen to this episode of the IMCA peer2peer podcast.
Omari Aarons-Martin, Executive Director & COO at the National African American Insurance Association, joined Jim Flynn and Natasha Suber to talk about diversity, equity, and inclusion in insurance marketing. Interested in learning how marketing can keep companies accountable to their values? Listen to this episode of the IMCA peer2peer podcast.
Dr. Tadas Jucikas, founder and CEO at Genus.ai joined Jim Flynn and Natasha Suber to talk about the incredible potential of artificial intelligence in creative output. Interested in learning about this cutting edge technology and the role it can play in your marketing strategy? Listen to this episode of the IMCA peer2peer podcast.
From the publisher's feed
Welcome to The Insurance Marketer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology,…
Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how to develop messaging that resonates with customers and discover how to effectively use social media platforms to reach new audiences and engage with existing ones.
One of the unique aspects of The Insurance Marketer Podcast is the emphasis on peer-to-peer learning. Each episode is designed to facilitate conversations with industry professionals, allowing them to share their experiences and insights. By fostering this type of collaborative learning environment, listeners are able to gain a deeper understanding of the challenges and opportunities facing the insurance industry.
Whether you're a marketing professional working in the insurance industry or simply someone interested in learning more about the challenges and opportunities facing this evolving field, The Insurance Marketer Podcast is for you. Tune in to hear from industry leaders and gain a deeper understanding of the complex world of insurance marketing.