Matthew Power, chief innovation and strategic relationship officer at Chartis of the Americas, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about innovation in insurance.

Ty R. Sagalow, president of Innovation Insurance Group, will speak at the 2012 A.M. Best Insurance Marketing and Advertising Summit about what's driving the need for insurance innovation.

Dominick Malgeri of Hygrade Business Group discusses the company's role in providing print solutions to insurance and financial industry.

Brian Casey, a partner at Locke Lord explains why with each new platform, channel and medium, insurers' exposure to marketing and community liability grows.

Bob Evans, Director, Mobile Insurance Solutions, CSC, goes behind the scenes to show how apps are developed, what subjects are good for app efforts, and pitfalls that insurers should avoid.

Christopher Sorgie, corporate vice president of advertising at New York Life explains its "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business.

IBM Distinguished Engineer Jeff Calusinski explains that typical tech meetings with insurers start with three issues: whether to launch mobile applications, the format to use and the channels to launch in.

Jeremy Bowler of J.D. Power and Associates, explores the use of humor in personal auto insurers' brand and advertising campaigns.

Jerry Davies of Farmers Insurance explains how social media is helping agents and carriers communicate during catastrophes.

Martin Hilson explains that advertisers may flirt with broadcast, social media and new channels but insurance marketing remains at heart a B2B communications exercise.