NYCM's Jeremy Robinson and Kilgannon's Ellen Repasky detail the rebranding of NYCM, a mid-sized New-York based auto and home insurer.

Susan Kleinman from comScore, Inc., explores the limits of online insurance advertising.

Ellen Carney, Senior Analyst, eBusiness & Channel Strategy at Forrester Research, discusses how smartphones and tablets are creating new ways for insurers to reach customers and create new business models.

Rick Schlegelmilch, vice president for marketing solutions in the insurance division at Lexis/Nexis Risk Solutions, discusses how marketers can better access data on auto and homeowner coverage to uncover market opportunities and gain insights into how and why current customers are likely to switch or at least consider other coverage.

Alayna Francis, vice president at Swiss Re, on how B2B companies can leverage social media for critical issues.

Kevin McCarthy, Vice President at Risk Metrics Corp., an insurance data and information services company, discusses how marketers can better use data on policies, types of coverage and business trends to better focus their efforts and keep abreast of developments with competitors. Lee McDonald hosts.

Tom Simons, CEO & Chief Creative Officer at PARTNERS+simons, discusses his background in marketing, the agency's approach to advertising and the challenges of marketing insurance and financial services.

Tara Russell, Director of Marketing Communications for Lexington Insurance, explains what it's like to market and communicate on behalf of the U.S.'s largest surplus-lines writer, including how to support new products and initiatives.

Jim Fiske, vice president of Chubb & Son and marketing manager for Chubb Personal Insurance, explains what it's like to market and communicate on behalf of one of the nation's largest insurers, including in rapidly developing areas such as social media and enthusiast events.

Charlotte Osborne, Director of Marketing for Ironshore, the four-year old insurance company active in several areas of the property/casualty sector, discusses what it's like to help market a high-energy growth-oriented insurer.