The Intellectual

In the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and spare, geometric furnishings. Yet despite our continued fascination, we rarely consider how this iconic design sensibility was marketed to the diverse audiences of its era. Examining advice manuals, advertisements in Life and Ebony, furniture, art, and more, Mid-Century Modernism and the American Body: Race, Gender, and the Politics of Power in Design (Princeton UP, 2021) offers a powerful new look at how codes of race, gender, and identity influenced—and were influenced by—Modern design and shaped its presentation to consumers.

Taking us to the booming suburban landscape of postwar America, Kristina Wilson demonstrates that the ideals defined by popular Modernist furnishings were far from neutral or race-blind. Advertisers offered this aesthetic to White audiences as a solution for keeping dirt and outsiders at bay, an approach that reinforced middle-class White privilege. By contrast, media arenas such as Ebony magazine presented African American readers with an image of Modernism as a style of comfort, security, and social confidence. Wilson shows how etiquette and home decorating manuals served to control women by associating them with the domestic sphere, and she considers how furniture by George Nelson and Charles and Ray Eames, as well as smaller-scale decorative accessories, empowered some users, even while constraining others.

A striking counter-narrative to conventional histories of design, Mid-Century Modernism and the American Body unveils fresh perspectives on one of the most distinctive movements in American visual culture.

Nushelle de Silva is a PhD candidate in the Department of Architecture at the Massachusetts Institute of Technology. Her work examines museums and exhibitions, and how the dissemination of visual culture is politically mediated by international organizations in the twentieth century.

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Today we are joined by Heather Dichter, Associate Professor of Sports History and Sports Management at the International Centre for Sports History and Culture at De Montfort University. She is also the author of Bidding for the 68 Olympic Games: International Sport’s Cold War Battle with NATO (University of Massachusetts Press, 2021). In our conversation, we discussed the origins of the East German sporting travel ban, the NATO alliance and the competition to host the 1968 Summer and Winter Olympics, and the role of smaller NATO members in reshaping the alliance’s border and travel regulations.

In Bidding for the 68 Olympic Games, Dichter examines a little-known and understudied until now diplomatic conflict between NATO and the International Olympic Committee. In the 1950s and 1960s, NATO members struggled to balance their adherence to the Hallstein Doctrine – non-recognition of state-symbols of East Germany – with their participation in and desire to host sports mega-events. The Hallstein doctrine limited travel for East German athletes, who could only participate as members of a club or a German team, as well as banned the inclusion of the East German anthem or flag in public. The IOC’s strict claims to apoliticism and their demand that all athletes be allowed to travel to competitions made NATO’s obstruction of East German travel unpopular and untenable. In the press, NATO members pointed to the Berlin Wall as the ultimate barrier to free travel, but behind the scenes and then later in public, the alliance’s solidarity threatened to crumble as Canada, France, and the United States competed for the right to host the Olympic Games.

Although the East German travel ban featured in press commentary about the 1968 Olympics, most histories of Cold War sports overlook this crucial moment in European sport. Dichter’s work moves beyond previous histories through an extensive analysis of a wide range of archives across multiple countries, including the United States, Canada, France, Switzerland, Germany and Norway. Her research includes not only newspapers, but more importantly diplomatic documents from NATO, NATO alliance members, and the IOC that enable her to better understand the diplomatic strategies pursued by the competing interests: nation-states, military alliances, sporting bodies, athletic federations and even athletes. Only through this transnational and multi-archival approach can Dichter illustrate the importance that NATO members placed on sport and explain why sport proved so difficult for them to handle despite broad agreement in other diplomatic arenas.

The Bidding for the 68 Olympic Games is a fascinating account of a largely unknown and poorly understood conflict between NATO and a range of international sporting organizations, including the International Olympic Committee. It will appeal to people interested in sport, international diplomacy, and the Cold War.

Keith Rathbone is a senior lecturer at Macquarie University in Sydney, Australia. He researches twentieth-century French social and cultural history. His book, entitled Sport and physical culture in Occupied France: Authoritarianism, agency, and everyday life, out now with Manchester University Press, examines physical education and sports in order to better understand civic life under the dual authoritarian systems of the German Occupation and the Vichy Regime. If you have a title to suggest for this podcast, please contact him at [email protected] and follow him at @keithrathbone on twitter.

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This week, we travel back in time with architectural historian and theorist William J.R. Curtis and his reading of the narrative of Indian Modernism. Part one of a two part series, Curtis and Prakash focus today's conversation on the life and work of Aditya Prakash, the nature and production of Modernism in India, and Curtis' own engagement with Indian Modernism.

We discuss Natasha Dow Schüll’s Addiction By Design: Machine Gambling in Las Vegas.

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