The Intelligent Inbound® Podcast

Dan Slagen is the Chief Marketing Officer at Tomorrow.io. Dan is a four-time startup executive, specializing in scaling global go-to-market functions from early stage to over 100 million in ARR. He's also the author of Understanding Startup CEOs. 

Jen and Dan discuss:

• His most successful inbound marketing effort (Hint: It’s not blogging or webinars) 
• How his team launched a virtual conference in six weeks during COVID 
• How his team inserts themselves directly into the conversations of their target audience 
• The one dashboard he would use every morning as a CMO to know how healthy his department is 
• And More! 

If you want to learn more about Dan and what he’s up to, connect with him on LinkedIn and check out his book “Understanding Start-Up CEOs” on Amazon.

Mike Tatum is a Demand Generation Manager at Momentive , formerly known as SurveyMonkey. Mike is a growth marketing expert who obsesses over the possibilities that automation brings to marketers.

Jen and Mike discuss:

• How his time in the Army impacts his approach as a marketing professional
• The one dashboard he would view every morning
• His most effective personalization tactic to increase open rates and clicks
• How to personalize the Buyer’s Journey
• The perfect example of a product led growth campaign 

If you want to learn more about Mike and what he’s up to, visit his website at www.mikektatum.com.

Christine Bottagaro is the Co-Founder and Chief Revenue Officer at Resurface Labs, a software company that gives you insight into your APIs. She has a deep marketing experience, everything from product marketing and customer programs, to sales enablement and demand generation.

Christine shares with Jen:

• Why she left her successful CMO career to build a startup
• The challenge of juggling sales and marketing
• Her most successful inbound marketing effort
• How to approach experimentation
• And More!

If you're interested in working with Christine, you can reach her at [email protected] or connect with her on LinkedIn.

Welcome to The Intelligent Inbound Marketing podcast, a conversation with industry experts who challenge the status quo for inbound marketing and believe in pushing the boundaries. 

Intelligent Inbound is a game-changing approach to aligning revenue teams. It is how you build a high-growth, customer-centric organization. 

Your host, Jen Spencer, brings a wealth of knowledge in this space as the Chief Revenue Officer at SmartBug Media. And she’s joined by guests from a variety of industries and backgrounds, exploring innovative ways to break through the noise and drive big results in sales, marketing and revenue operations.