The Intentional Solopreneur - Marketing tips and online marketing strategies for beginners

In order to get more leads, more sales and more money in your pocket, you need to get really strategic in your business.

I recently chatted with Angela Henderson, an international award-winning business coach who has helped thousands of women make more money in their business. We talked about her 3S framework for creating more profit in your business, the seven major mindset blocks that come up for entrepreneurs and she explained how to know if an activity is revenue generating or not.

Connect with Angela:

Facebook Page: https://www.facebook.com/anghen14 

Women in Business Collaborative: https://www.facebook.com/groups/1322586367762977

Instagram: https://www.instagram.com/angelahendersonconsulting

Pinterest: https://www.pinterest.com.au/angelahendersoncoaching 

As a new business owner, you need to make a lot of decisions. But it can be hard because you don't always have enough experience to go off of so this can cause you to doubt yourself or feel overwhelmed.

In this episode, I share five tips to help you make better decisions as a new entrepreneur so that you can feel good about the things you're pursuing and stop second-guessing yourself all the time.

Book a call with me: https://agathabrewer.com/private-coaching

LAUNCH WITH EASE, my 4 month 1:1 coaching program: agathabrewer.com/launch-with-ease

Welcome to The Intentional Solopreneur! In this podcast, I cover both marketing and mindset tips for new solopreneurs and service-based business owners who are looking to get clear in their marketing and build more confidence so they can start attracting their dream clients.

I'm Agatha Brewer, a business coach and marketing mentor who combines 19 years of digital marketing experience and my coach training to help new business owners move their ideas out of their heads and into reality—getting them clarity around what they want to create, helping them set the right strategic foundations, and unraveling any mindset blocks that are standing in their way.

Want to work with me?

Check out my website: https://agathabrewer.com

Book a call to learn more about my 1:1 coaching services: https://agathabrewer.com/private-coaching

LAUNCH WITH EASE, my 1:1 coaching program to help you confidently launch your business, clarify your messaging and start attracting dream clients:

https://agathabrewer.com/launch-with-ease

MARKETING ON AUTOPILOT, my 1:1 coaching program for business owners looking to get more strategic in their marketing so they can consistently sign clients:

https://agathabrewer.com/marketing-on-autopilot/

A lot of people ask me: How should I market my business? What should I do? 

And you know what? There is no ONE perfect channel or strategy, there’s no secret that successful business owners know that you don’t. They just picked a channel and stayed consistent.

Every single marketing tactic takes work—whether it’s social media, networking, blogging or podcasting. In this episode, I share four steps you can take to successfully market your business. Because it’s not really about the channel you choose, it’s how you use it and the strategy that you create around it that really matters. 

Marketing personality quiz: https://agathabrewer.com/quiz

LAUNCH WITH EASE (1:1 coaching program for new entrepreneurs): https://agathabrewer.com/launch-with-ease

Most new business owners don’t take enough time to choose the right marketing strategy. By doing this, they’re not tapping into their “marketing superpower,” and making marketing harder than it needs to be. In this episode, I cover the three things you need to consider when choosing your marketing strategy and go over a few examples from my business to give you and idea of what this looks like in real life. Because the truth is, you really have to be aligned with the tactic you choose in order for you to get the results you want.

Find Out Your Marketing Superpower Session

Take a brief personality assessment and then hop on a 45-minute video chat with me where I’ll debrief you on your results.

At the end of the session, you'll have:

• A clear understanding of your unique marketing superpower, based on your personality and strengths

Book your session here

If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.

Check out my content masterclass, mentioned on the show: https://agathabrewer.com/content-masterclass/

LAUNCH WITH EASE, my 4 month 1:1 coaching program for new entrepreneurs: agathabrewer.com/launch-with-ease

Learning the skill of how to say no to the things that aren’t serving you well in your business is so important as a new business owner. You have limited time and you need to be able to discern what’s important to focus on that will actually move the needle in your business. In this episode, I sat down with life coach to solopreneurs, Risa Haasbroek, and she shared three questions she has her clients ask themselves to make sure they’re working on the right things. She also shared a few tips on how to build resilience as a business owner.

Get Risa's Solopreneur's Survival Guide mentioned on the episode: https://risa4coaching.com/guide

Check out her website: https://risa4coaching.com

Visit her Facebook: https://www.facebook.com/risa.haasbroek

Connect with her on Instagram: https://www.instagram.com/risa4coaching

I can’t stress enough how important your mindset is as a new business owner. If you’re struggling with your marketing and promoting your services, it might be related to not having enough clarity. But it’s also very likely that you’re just not feeling confident enough. In this special New Year’s episode, I cover the three mindset shifts I believe every new entrepreneur needs to make to be successful.

Check out my content masterclass that I mentioned on the episode: https://agathabrewer.com/content-masterclass/

In the masterclass, you’ll learn:

• 7 content creation best practices that work no matter what type of content you create

If you’re a new business owner, search engine optimization (SEO) probably isn’t that top of mind for you. But it probably should be. In this episode, I sat down with Camilla af Hällström, co-founder of SEO agency Zalstrom, to talk about why it’s so important to focus on SEO and how it can bring you better qualified leads to your website, which means more potential customers. Camilla shared three strategies solopreneurs can use to optimize their SEO so they can get more traffic to their website.

Check out Camilla’s agency here: www.zalstrom.com

Learn more about Camilla’s SEO course for beginners: https://www.luisazhou.com/automatic

Check out my content masterclass, mentioned on the show: https://agathabrewer.com/content-masterclass/

Are you constantly switching from one marketing strategy (or project) to the next? This is called shiny object syndrome and it can be very detrimental to your success because you end up never giving any strategy a chance to work. In this episode, I share my best tips for ending shiny object syndrome, including: how to stop jumping from one strategy to the next; how to find the most aligned tactics for you; and the one decision you need to make to stop this behavior once and for all.

What’s Your Marketing Superpower quiz: agathabrewer.com/quiz

1:1 coaching for new entrepreneurs: www.agathabrewer.com