The intransigent minority, why a tiny fraction of any group can reshape the rules for everyone else, what the research says about how small that fraction can be, and 3 protocols to spot when an intransigent minority is steering your choices so you stop finding out after the fact and what you can do about when you find out.

STUDY CITATIONS

1. Centola, D., Becker, J., Brackbill, D., & Baronchelli, A. (2018). Experimental evidence for tipping points in social convention. Science, 360(6393), 1116–1119. https://doi.org/10.1126/science.aas8827

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