Colin Shaw and Professor Ryan Hamilton discuss how customers make intuitive and rational decisions. We learn that sometimes these can be in conflict with each other. It is important that you understand which system your customers are using.

Colin Shaw and Professor Ryan Hamilton discuss how customers evaluate your organization. They do so buy looking at the interactions they have, but this is also affected by the 'Halo' that you project. What does this mean for your organization? How can you use this to improve your Customer Experience? Evaluate the people they are dealing with? What affects this evaluation? What do the organizations do?

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Colin Shaw and Professor Ryan Hamilton discuss how customers use 'shortcuts' to make decisions. Learn how you can use this to improve your Customer Experience. They also discuss how customer decisions are affected by how many times they see things.

Colin Shaw and Professor Ryan Hamilton discuss the fact that we all think that we make logical decisions but the reality is we don't. We are irrational, customers are irrational. What should we do about this?

Colin and Ryan discuss why customers complain. What psychology drives this behavior? Most importantly, what can you do about it? The discussion is grounded in real world business situations and bolstered by techniques and approaches you can do today that will make a difference.

Episode Zero - Colin Shaw discusses what you can expect from The Intuitive Customer podcast. Colin outlines in very understandable way, how behavioral economics and psychology fundamentally influences your customers experience and how you can use these to improve your customer loyalty and customer retention.