Your product launch doesn’t end on release day. In this episode, host Joe Mills sits down with Cade Jones, Marketing Strategist at Element Three, to explore a three-phase approach to product launches. They discuss how OEMs can build anticipation, sustain momentum post-launch, and measure success every step of the way.

You’ll learn:

• How a phased approach strengthens product launch impact

• Why building anticipation pre-launch can drive long-term success

• Which metrics can help OEMs measure success before, during, and after launch

Things to listen for: (00:00) Introduction

(01:08) Common pitfalls in product launches

(02:59) Using incremental testing to avoid pre-launch perfectionism

(05:21) Balancing focus on new vs. existing products, post-launch

(08:15) Key metrics for each phase of a product launch

(10:01) Moving from testing metrics to performance metrics

Smarter inventory management leads to higher sales and faster reduction of distressed stock.

In this episode, Joe Mills and Dustin Clark, VP of Marketing Strategy at Element Three, discuss innovative ways for OEMs to improve inventory management. From using automation to handle excess stock to enhancing dealer relationships, they cover strategies about how to use information to move products more efficiently.

You’ll learn:

• How OEMs and dealers can sync systems for better inventory control

• Tech solutions to enhance inventory management

• Strategies to move distressed stock fast with targeted marketing

Things to listen for:

(00:00) Introduction

(01:17) Managing distressed inventory with asset libraries

(04:36) Automating inventory marketing based on sales cycles

(07:23) Closing the sales loop to avoid missed opportunities

(08:23) Pricing and promotions in inventory management

(08:45) Test distressed inventory strategies through small pilot tests

Your technology stack can create a competitive advantage against other OEMs.

In this episode, host Joe Mills sits down with Dustin Clark, VP of Marketing Strategy at Element Three, to discuss how to optimize OEM-dealer relationships through smarter technology and processes.

You’ll learn:

• How to make OEM and dealer technologies work together

• Why both parties will get value from making that connection point happen

• Which technology options you can use based on different budgets

Things to listen for: (00:00) Introduction (01:17) Identifying the missing piece in OEM-dealer technology stacks (02:28) The importance of automating the lead handoff (04:03) Tools and platforms for building the bridge between OEMs and dealers (04:52) Addressing data privacy concerns (06:22) How OEMs can overcome dealer hesitation about sharing customer data