Central themes:
- The riches are in the niches
- Your paycheck is in direct proportion to the value that you provide
- Deals and dollars is our business
Pick a niche and stand out from your competition
- Seniors are a niche
- Seniors and their family need a lot of education
- Your offer doesn't need to be higher than the other offers if you can build trust with the sellers
2 Steps to building credibility
- Pick a niche and really learn about and give true knowledge, education and value
- Build through your marketing
Max's Story:
- Max was asked by a seller if he had a book and suggested that he write one on senior housing
- His 1st book is called Home to Home: teaches seniors all about housing. Wrote a full chapter for adult children
- Started passing out book as a business card
- Figured out ways to distribute the book
- Attaches his book to other types of marketing hes doing which increased his direct mail marketing ROI
- People will call his office and they will tell them: "If your not ready to sell your house, we have a book for $12.99 but we will give you the book for free"
The benefits of writing a book:
- You can write a book on any niche.
- People perceive authors are serious about their business and are knowledgeable
- Biggest benefit of having a book: "Have you gotten a copy of our book yet?" They know they are talking to someone different .
- Sends them a copy of the book before the seller comes over to the house
- Gave Max's team a reason to call the seller to follow up.
- Less competition: others made that push at first and the follow up wasn't there
- Book gets passed around and has been an amazing too that sells me to other people
How to write a book:
- 2 categories
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- DIY: be part of all aspects of project. It took Max over 200 hours to write his first book
- ROI: time is money. Only want to be closing deals. Can plug into licensesdcontent
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- Book already written but can create a custom book for them
Max has a Real Estate Investor Book Writing Checklist
Income Stream or Give book for free?
- Can generate sales from book but royalties are so small compared to other benefits of positions himself with prospects and giving away for free
- Share and attract: By sharing what you know, you will attract the right people to you
- With contact information we give out a lot of copies of the book
Being an expert:
- Knowing more than your prospect
- Putting yourself out there to be found
If your new and you have never done a deal before or raised private money
- Go to dealschasingyou.com/warrior for book writing checklist
- Put together a credibility kit
- Talk about when things go wrong with private lenders or other options with sellers
- Find out what sellers need more help of & create something to help them
Join Max's Facebook page Deals Chasing You & Follow him on IG and FB @ MaxKeller
Go to DealMachine.app.link/warrior to get your special offer for the Deal Machine app!