The IoT Podcast

What does it really take to go from writing code to running a company in the fast-moving world of IoT? What happens when a seasoned embedded engineer decides to build a company from scratch?

In this episode of The IoT Podcast Show, host Tom White sits down with Bartek Kling, CEO and founder of NeedCode, a company specialising in embedded software services for connected devices.

Bartek shares his journey from being a hands-on embedded engineer in the automotive sector to launching and scaling his own successful tech startup.

He opens up about the reality of stepping into a leadership role, the unexpected importance of sales and marketing, the art of building long-term client relationships and how NeedCode has carved out a space in a competitive market by focusing on Bluetooth Low Energy and full-cycle product development.

Whether you're building the next big IoT product or just want a behind-the-scenes look at what it takes to lead in this space, this episode delivers real insights, lessons learned, and a forward-looking view of the industry.

Chapters...

The episode is live on all major listening platforms now! Listen here: https://linktr.ee/theiotpodcast

Connect with our guest… https://www.linkedin.com/in/bartek-kling/

About needCode

needCode is a European IoT development company that specialises in creating smart product solutions, embedded software, and AI-powered IoT systems. They help businesses design, secure, and optimise connected products while offering strategic support and staff augmentation to bring innovative ideas to market.

Find out more: https://needcode.io/

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Connect with host Tom White: / tom5values

Smart homes are getting smarter, but at what cost? Are we truly building intelligent, secure spaces, or are we creating a fragile ecosystem that could fail when we need it most? 🏡

Welcome to the Edge of Tomorrow - The Edge AI Debate, our brand new spin off series on The IoT Podcast in collaboration with the  @edgeaifoundation  bringing together the leading minds in Edge AI for debates and discussions on the biggest challenges, opportunities, and emerging trends shaping the future of Edge AI.

We’re kicking off the series with none other than Sam Geha – EVP of IoT, Wireless & Compute Business at Infineon, and Rob Tiffany – Research Director at IDC, who will be debating the topic of smart homes—is Edge AI making them truly intelligent, or are they fragile and prone to failure?

From Alexa controlling your lights to smart thermostats adjusting temperatures and security cameras watching over our homes, Edge AI is making everyday tech smarter and faster. But what happens when things go wrong?

Sam and Rob will be diving into the most pressing questions on the minds of both consumers and businesses, including:

🏡 Security & Control – Who’s really in charge when AI runs your home?

🏡 What Happens When AI Fails? – Are we prepared for glitches, lockouts, or worse?

🏡 Will Edge AI Replace Cloud AI? – Or will it always rely on cloud support? And so much more! And more importantly… will Rob and Sam agree?!

Chapters...

00:00 Introduction to Edge AI and Smart Homes

02:51 The Evolution of Smart Homes with Edge AI

05:56 Security Concerns in Smart Home Devices

09:02 The Role of Edge AI in Emergency Situations

11:47 Consumer Education and Device Security

14:51 Safeguards and Anomaly Detection in Edge AI

18:03 Privacy Concerns and Edge AI Adoption

20:48 The Future of Edge AI in Smart Homes

28:01 The Role of Edge AI in Modern Technology

32:08 Convenience and the Smart Home Revolution

37:02 Challenges and Misconceptions in Edge AI Adoption

The episode is live on all major listening platforms now! Listen here: https://linktr.ee/theiotpodcast

What’s your take? Do you think Edge AI is making our homes truly intelligent—or are we creating a system bound to fail? Drop your thoughts in the comments after you’ve had a listen!

Connect with our guests…

About the Edge of Tomorrow:

The Edge AI Debate Edge of Tomorrow: The Edge AI Debate is our special spin-off series bringing together some of the brightest minds in Edge AI and beyond for high-stake discussions and debates over hot-button issues, opportunities, and topics of the moment in and around Edge AI. From the ethics of machine learning to the security risks lurking at the edge, no question is off-limits.

Our goal is to bring together diverse voices—technologists, ethicists and innovators—to share their perspectives, explore new ideas, and discuss what’s at stake. By fostering honest, in-depth conversations, Edge of Tomorrow aims to give listeners the insights they need to better understand this transformative field.

This series isn’t just about exploring what’s next for Edge AI—it’s about discussing how we get there responsibly. By bringing together thought leaders from across the field, we aim to dig into the challenges and opportunities of Edge AI, sparking ideas that lead to meaningful change.

In this special episode of The IoT Podcast we're joined by tinyML Foundations Executive Director - Pete Bernard & Chairman - Evgeni Gousev to talk all things tinyML and AI.

We explore the bigger story of AI, where we’re moving (smarter, smaller, more efficient) and how tinyML is pushing opportunities forward.

As we’ve moved through 2024, the evolving nature of AI has been a major theme on the podcast, alongside key innovations in generative AI, edge computing, and emerging tools.

The tinyML Foundation is a pivotal community, playing a crucial role in advancing low-power AI at the edge, driving the growth of “AI on Things” and promoting “AI for Good.” This is especially important as we navigate the increasingly complex ethical and legislative challenges surrounding AI.

Chapters...

• 03:00 Evolution of tinyML and AI

Disclaimer: Please be aware that the sound quality in this video may not match the standards of our other content. This is due to the podcast being recorded live at the tinyML Innovation Forum in Milan.

ABOUT TINYML FOUNDATION

The tinyML Foundation is a global initiative advancing Tiny Machine Learning (TinyML) on resource-constrained devices like microcontrollers and edge devices. By uniting experts and enthusiasts, it promotes the development of low-power AI technologies.

The foundation focuses on best practices, standards, and research for integrating AI into IoT, wearables, smart sensors, and industrial automation.

Through events and collaborations, the tinyML Foundation aims to make advanced AI accessible and practical in everyday technology, empowering the next generation of resource-efficient devices.

Find out more about the tinyML Foundation: https://www.tinyml.org/

Follow Pete: https://www.linkedin.com/in/bernardpete/

Pete Bernard is a technologist with over 30 years of experience in edge computing and IoT. He holds a B.S. in Computer Engineering from Boston University and has worked at Phoenix Technologies and several startups. After 18 years at Microsoft leading projects like Windows Phone, he founded EDGECELSIOR in 2023. As of April 2024, he serves as the Executive Director of the tinyML Foundation, focusing on ultra-low-power machine learning for resource-constrained devices.

Follow Evgeni: https://www.linkedin.com/in/evgeni-gousev-2832858/

Dr. Evgeni Gousev is a Senior Director of Engineering at Qualcomm Research, leading HW R&D in the Silicon Valley centre, driving advanced silicon technology projects and developing ultra-low power embedded computing platforms, including always-on machine vision AI. He is Chairman of the Board for the tinyML Foundation enabling a smarter, more efficient, and sustainable solutions across various industries through the use of machine learning on small devices.

Thank you to our season sponsor, 5V Tech. Discover how 5V Tech can help you unlock your scaling potential in cutting-edge tech and IoT, here: https://www.weare5vtech.com/

SUBSCRIBE TO THE IOT PODCAST ON YOUR FAVOURITE LISTENING PLATFORM: https://linktr.ee/theiotpodcast Sign Up for exclusive email updates: https://theiotpodcast.com/get-exclusive-access/ Contact us to become a guest/partner: https://theiotpodcast.com/contact/ Connect with host Tom White: / tom5values

Hi everyone, we're heading into a mid-season break for the next 3 weeks.

A huge thank you to the incredible guests we’ve had on the season so far. 

While we’re away, we’d love to hear from you about any topics, individuals or companies you want to hear from next. Share your suggestions and feedback here: https://theiotpodcast.com/contact/

Don’t forget to subscribe, turn on notifications, and sign up to our weekly newsletter to access exclusive content and episodes before they go public.

Sign up to our weekly newsletter: https://theiotpodcast.com/get-exclusive-access/ 

See you in the next three weeks!

Tom

In this episode of The IoT Podcast, we're joined by Wojciech Debski - VP Engineering, Radar Systems at indie Semiconductor to discuss the role of radar technology in the automotive industry and the expanding ways radar is being used for safety and comfort in the vehicle including detecting and recognising obstacles, monitoring driver wellness and enabling predictive maintenance.

We’ll get into the cutting-edge applications of high-frequency radar technology in the automotive sector and how radar MMICs are enabling the miniaturisation and integration of sensors for more streamlined interiors.

Chapters...

• 00:00 Introduction and Overview

Thank you to our season sponsor 5V Tech. Discover how 5V Tech can help you unlock your scaling potential in cutting-edge tech and IoT, here: https://www.weare5vtech.com/

ABOUT THE GUEST

Wojciech Debski is the VP of Engineering for Radar Systems at indie Semiconductor, with expertise in RF for radar applications and a solid grasp of IEC standards. He brings hands-on experience in analog and mixed signal designs, using tools like ADS and PCB Design.

With a focus on communication systems, he ensures seamless integration of radar technology, driving innovation in automotive safety and beyond.

Connect with Wojciech: https://www.linkedin.com/in/wojciech-debski-86309361/

ABOUT indie Semiconductor

indie Semiconductor, founded in 2007, is a pure-play automotive fabless chip company. They design chips for key features in modern cars like ADAS, connected car tech, and user experience. Their focus on automotive has made them a leader in the "autotech revolution."

Find out more about indie Semiconductor: https://www.indiesemi.com/

SUBSCRIBE TO THE IOT PODCAST ON YOUR FAVOURITE LISTENING PLATFORM: https://linktr.ee/theiotpodcast

Sign Up for exclusive email updates: https://theiotpodcast.com/get-exclusive-access/

Contact us to become a guest/partner: https://theiotpodcast.com/contact/

Follow host Tom White: https://www.linkedin.com/in/tom5values/

In this episode of The IoT Podcast, Gabe Kassel - Senior Product Manager at eero (an Amazon company), discusses the simplicity of Eero's home connectivity solutions. Learn how Eero's products make setting up Wi-Fi effortless, prioritise security and privacy, and introduce the latest innovation, the Eero Max 7. Gain insights into the future of Wi-Fi and smart home connectivity, including Thread and the Matter standard, and the role of AI in enhancing user interactions.

Chapters...

• 00:00 Introduction and Background

ABOUT THE GUEST

Gabe Kassel is the Principal Product Manager at eero, leading eero's low-power and smart home networking strategy. Collaborating both internally within Amazon and externally with device manufacturers, he focuses on enhancing the performance, variety, and dependability of consumer connected home products. With a career spanning back to 2016, Gabe brings extensive expertise in Thread technology. His background includes proficiency in hardware development, embedded software engineering, scaling cloud infrastructure, and crafting mobile user experiences.

Connect with Gabe: https://www.linkedin.com/in/gabekassel/

ABOUT eero

eero is a leading provider of home connectivity solutions, renowned for its seamless and user-friendly Wi-Fi and smart home products.

Founded in 2014, eero is committed to simplifying Wi-Fi setup and management with features like mesh technology for extended coverage and intuitive troubleshooting tools. They prioritise security and privacy, offering automatic updates and built-in security services to ensure a high-quality user experience. eero's latest innovation, the eero Max 7, boasts high-performance Wi-Fi 7 capabilities and interoperability with other eero devices.

With a focus on innovation and simplicity, eero is reshaping the landscape of home connectivity.

Find out more about eero: https://eero.com/ SUBSCRIBE TO THE IOT PODCAST ON YOUR FAVOURITE LISTENING PLATFORM: https://linktr.ee/theiotpodcast

Sign Up for exclusive email updates: https://theiotpodcast.com/get-exclusive-access/

Contact us to become a guest/partner: https://theiotpodcast.com/contact/

Connect with host Tom White: / tom5values

In this episode of The IoT Podcast we are joined by Mili Iyengar - Global GTM Leader - EDGE Computing & IoT | Managing Director at Accenture to explore how the combination of IoT, Edge computing and AI is improving lives and reinventing businesses.

We'll about hear how Accenture empowers companies to scale, transform, and unlock value through the combined magic of these technologies. Plus, showcase some incredible use cases from major brands including Starbucks and McDonalds, revealing how they’re transforming their business models through leveraging the latest edge, IoT and AI Solutions.

Chapters

03:09 Defining Edge Computing and IoT

06:13 The Role of IoT in Digital Transformation

10:38 Using IoT, Edge Computing, and AI to Improve Lives and Drive Business Value 16:25 Reinventing Product Suites and Enabling Multiple Use Cases with Edge Computing

25:12 Aligning Business and IT for Successful IoT and Edge Computing Implementation 27:04 Case Study: McDonald's Leveraging Edge Computing and IoT

30:06 Case Study: Mars Using Edge Computing and IoT

34:21 Video Training: Enhancing AI Models

37:09 Sustainability and Data Privacy in IoT-driven Business Models

42:29 Emerging Trends in IoT-driven Business Models

ABOUT THE GUEST

Mili Iyengar is Global GTM Leader - EDGE Computing & IoT | Managing Director at Accenture. She is a seasoned technology leader with over 19 years of experience in IT Outsourcing & Cloud Transformation Sales. Currently focused on Intelligent Cloud EDGE Computing & IoT solutions, she advises C-Suite and client leaders on leveraging emerging technologies for competitive advantage. Mili excels in consultative sales leadership, crafting Go-To-Market strategies, and building strong client relationships. Her deep tech insights drive tangible business value.

Connect with Mili:  https://www.linkedin.com/in/mili-iyengar/

ABOUT Accenture

Accenture is a global professional services company known for its expertise in strategy, consulting, digital, technology, and operations. Operating in over 120 countries, Accenture helps clients drive growth, enhance efficiency, and navigate digital transformation. With a focus on innovation and sustainability, Accenture is committed to making a positive impact on society and the environment.

Find out more about Accenture: https://www.accenture.com

SUBSCRIBE TO THE IOT PODCAST ON YOUR FAVOURITE LISTENING PLATFORM: https://linktr.ee/theiotpodcast Sign Up for exclusive email updates: https://theiotpodcast.com/get-exclusi... Contact us to become a guest/partner: https://theiotpodcast.com/contact/ Connect with host Tom White:   / tom5values

In this episode of The IoT Podcast, we're joined by Chet Babla - SVP of Strategic Marketing at indie Semiconductor to steer through the most impactful automotive megatrends and explore the vision of the uncrashable car.

With over 30 years in the automotive industry, Chet will explore the technologies he is seeing have the biggest impact across automotive right now.

We explore the pressing opportunity of ADAS and the technological advancements enabling further innovation and the shifting role of in-cabin user experience and the growing importance of user interfaces and human-machine interaction design

Chapters...

• 00:00 Introduction to Chet and indie Semiconductor

Thank you to our season sponsor 5V Tech. Discover how 5V Tech can help you unlock your scaling potential in cutting-edge tech and IoT, here: https://www.weare5vtech.com/

ABOUT THE GUEST

Chet Babla is the Senior VP of Strategic Marketing, driving the expansion of indie Semiconductor's Tier 1 and automotive OEM customer base. With over 30 years in tech, he's held diverse roles, from analog chip designer to VP of Arm's Automotive Line of Business. His expertise spans powertrain, digital cockpit, ADAS, and autonomous driving. Beyond tech, he's advised the UK government on ICT trade strategies.

Connect with Chet: https://www.linkedin.com/in/chetbabla/

ABOUT indie Semiconductor

indie Semiconductor, founded in 2007, is a pure-play automotive fabless chip company. They design chips for key features in modern cars like ADAS, connected car tech, and user experience. Their focus on automotive has made them a leader in the "autotech revolution."

Find out more about indie Semiconductor: https://www.indiesemi.com/

SUBSCRIBE TO THE IOT PODCAST ON YOUR FAVOURITE LISTENING PLATFORM: https://linktr.ee/theiotpodcast Sign Up for exclusive email updates: https://theiotpodcast.com/get-exclusive-access/ Contact us to become a guest/partner: https://theiotpodcast.com/contact/ Connect with host Tom White: / tom5values

In this episode of The IoT Podcast, we are joined by Michael Gilfix - Chief Product and Engineering Officer at KX to dive into the secrets behind lightening-fast data analytics and processing in IoT, uncovering some mind-blowing use cases 🏎️. 

Why are F1 racing car manufacturers are turning to KX to supercharge their performance? This episode explains all.

We begin the episode by discussing the connection between high-frequency trading and IoT, followed by case studies highlighting KX's impact in energy(gamification), automotive (F1 cars!), and manufacturing industries.

We dive into the technology behind KX, explaining how it processes and analySes data in real-time IoT environments.

Lastly, we explore the debate of data processing location - edge or cloud - and the trade-offs involved.

Chapters…

• 00:00 Introduction to Michael and Data Analytics in IoT

Thank you to our season sponsor 5V Tech. Discover how 5V Tech can help you unlock your scaling potential in cutting-edge tech and IoT, here: https://www.weare5vtech.com/

ABOUT THE GUEST

Michael Gilfix is the Chief of Product and Engineering at KX. He is a seasoned software executive known for his expertise in driving growth and building scalable global software businesses. With a strong track record in product management, sales, M&A, and partnerships, he excels in creating high-performing software portfolios. Michael's communication skills shine in public speaking and press interactions, making him a standout leader in the industry.

Connect with Michael: https://www.linkedin.com/in/michaelgilfix/

ABOUT KX KX

is a company that offers a suite of products for high-performance data analysis, including vector databases, time-series analysis, and real-time analytics. Their flagship product, kdb+, is a high-performance database engine that is claimed to be the world’s fastest. KX’s products are used in a variety of industries, including finance, healthcare, and manufacturing.

Find out more about KX: https://kx.com/

SUBSCRIBE TO THE IOT PODCAST ON YOUR FAVOURITE LISTENING PLATFORM: https://linktr.ee/theiotpodcast Sign Up for exclusive email updates: https://theiotpodcast.com/get-exclusive-access/

Contact us to become a guest/partner: https://theiotpodcast.com/contact/

Connect with host Tom White: / tom5values 

In this episode of The IoT Podcast, Sebastian van Wickern -CEO at Smart IoT joins us to break down how companies can maximise revenue with IoT, supercharge adoption and ensure product adaptability for the future.

Chapters…

• 03:00 Introduction to Sebastian

And much more!

Thank you to our season sponsor 5V Tech. Discover how 5V Tech can help you unlock your scaling potential in cutting-edge tech and IoT, here: https://www.weare5vtech.com/

ABOUT THE GUEST

Sebastian is the CEO at Smart IoT (IoT Software & Platform Development). He is an expert in Digital Product Development & Consulting.

Connect with Sebastian: https://www.linkedin.com/in/sebastian-van-wickern-213056b4/

ABOUT

Smart IoT Smart IoT has established itself as a leading innovator in the connected product space for the past decade. The company bridges the physical and digital worlds, partnering with businesses to develop next-generation products that leverage the power of the Internet of Things (IoT). Their expertise lies in transforming ideas into reality, crafting hardware and firmware that seamlessly integrate with existing infrastructure. They don't just focus on creating new products, but also breathe new life into existing offerings by adding IoT capabilities, ensuring a competitive edge in the market.

Find out more about Smart IoT: https://www.smart-iot.solutions/en/

SUBSCRIBE TO THE IOT PODCAST ON YOUR FAVOURITE LISTENING PLATFORM: https://linktr.ee/theiotpodcast Sign Up for exclusive email updates: https://theiotpodcast.com/get-exclusive-access/ Contact us to become a guest/partner: https://theiotpodcast.com/contact/ Connect with host Tom White: / tom5values