Today on Inside the Ecosystem, I’m joined by Marcos Küppers, whose iPhone helped save his life after he got stuck in the mountains and had to rely on Emergency SOS via satellite. It’s one of those stories that sounds impossible until you realize this technology is already sitting in your pocket. We talk about what happened, the moment he realized he needed help, how the iPhone connected him to emergency services without normal signal, and what it feels like to be alive because of a feature most people hope they never have to use. This is a story about Apple, survival, and how technology can quietly become life-changing when it matters most.

Marcos Kuppers Video: https://www.youtube.com/watch?v=48pPZLFc2LY&t=459s&pp=0gcJCUwLAYcqIYzv