The third installment of NBC's The Irrational,  "The Barnum Effect," aired on October 9th. The show stars Jesse L. Martin as Professor Alec Mercer, an expert in behavioral science who solves crimes with his team of grad students. The character and premise are based on Dan Ariely and his works in the field of psychology and behavioral economics. Tune in to hear our thoughts and discussion on the episode. Enjoy!