Everybody needs good neighbours, and finding ways to celebrate and be a part of your community is a guaranteed route to resonate with local homeowners. It helps you create goodwill towards your estate agency and get yourself to the top of the list when people need to sell or let their property.

In this week's show, Paul & Jayne talk about various initiatives, including:

- local publications that showcase local lifestyle and property

- utilising social media to support and engage with local businesses

- turning your office into a hub for events

- creating videos about local streets and buildings

- using your team photos to show off your connection to the neighbourhood.

Join us for plenty of inspiration, examples and stories from experience.

"If only we had their stock". A friend of mine used to work in a competing agency to me, and his colleagues would often say this to him when they looked at our website.

Why do some agents work so hard but struggle to break through, while others seem to get all the best homes with ease?

What makes great customer service? And how can you elevate the experience of all your clients?

In this episode, Paul & Jayne talk about the three phases of care that  they used in their time together as agents and that all your clients go through:

Booking a valuation

Meeting you at their home

Having you as their agent

How can you get each of those to work to make people excited about your visit, win them as a client, and then keep them captivated until they move?

This week's IRRESISTIBLE ESTATE AGENCY podcast is all about charisma.

A client reminded me this week of something I said when hosting a webinar for ARLA Propertymark last year. It was about specialising.

There’s a feeling in estate agency that specialising is limited to a few select areas of property: things like boats, modernist homes, loft apartments, country estates. But you can specialise in anything you want, regardless of where you work.

Maybe that’s a particular group of streets within your neighbourhood, or it could simply be 1930s semis. There is almost no limit to finding a specialty, and being a recognised specialist immediately adds value, cache and popularity to your estate agency.

I’ve worked in a few specialist agents, from the suburbs to the city fringe, and it made it easier to win the instructions we wanted every single time. So this week’s podcast is all about helping you find your specialty to grow your estate agency.

Have you fallen behind with your social media?

Perhaps you ran out of ideas, or you got really busy, or you gave up through a lack of response.

Well, it happened to us too! As we started expanding, taking more people on and developing new services, our social media fell by the wayside.

The good news is that it's never too late to start again and this week's episode is all about how you can pick yourself up with with a fresh start.

We'll share the ways we've got things back on track, so you can do the same for your estate agency.

Join us for tips and get back in the swing!

Quizzing the great Christopher Watkin around how he'd go about things if he were opening his own estate agency today.